Front of
pack sells.
Back of
pack tells.
Independent ratings for Indian packaged food. We read the back of the pack: the nutrition panel, the ingredient list and every INS code.
No brand pays for a score, a ranking or a mention. Not one rupee.
How to read a score
- AtoENutrition density
How much nutrition is in the food, per 100 g and per 100 calories.
- Protein, which must also supply at least 12.5% of the calories
- Fibre
- Vitamins and minerals, against the FSSAI "source" and "high" levels
A is nutrient-dense, E has almost nothing.
- AtoEIngredient integrity
How processed the food is, and how honestly it is labelled.
- How processed the ingredients are, from whole foods to industrial substances
- Additives, judged by what they do and what the evidence says
- Whether the claims on the front match the ingredient list
A is whole and honest, E is ultra-processed or misleading.
- 1to5Load risk
How much sugar, salt, fat and calories come with it, per 100 g (100 ml for drinks).
- Free sugar
- Sodium (salt)
- Saturated fat and trans fat
- Calories
Each is weighed against its "high" line. 1 is a light load, 5 is a heavy one.
- Fortified. Vitamins or minerals are added.
- Label. A front-of-pack claim the ingredient list doesn't back up.
- High sugar. 10 g or more added sugar per 100 g (5 g per 100 ml).
- High salt. Over 600 mg sodium per 100 g (300 mg per 100 ml).
- High saturated fat. Over 5 g saturated fat per 100 g (2.5 g per 100 ml).
- High calories. Over 400 kcal per 100 g.
Colour follows the grade: green at the best end of each scale, red at the worst.
Look up a product
Search 1232 products by name, brand or INS code.
Prasuma Paneer Tikka Pizza MinisPrasuma
Raw Pressery Coconut WaterRaw Pressery
Kwality Wall's Choco Vanilla Frozen Dessert SandwichKwality Wall's
Can't find a product? Tell us and we'll score it.
Top rated
- Akshayakalpa Organic Plain Greek Yogurt
- +Green flag: Source of protein (7.8g)
- +Green flag: No added sugar
- Amul Greek Yogurt (Plain)
- +Green flag: Source of protein (8g)
- +Green flag: No added sugar
- Country Delight 25 g High Protein Curd (Ghar Jaisa Dahi)
- +Green flag: Source of protein (6.3g)
- +Green flag: No added sugar
- Maiva Life Oat Milk Unsweetened
- +Green flag: No added sugar
- +Green flag: Low sodium
- Milky Mist Plain Greek Yogurt
- +Green flag: Source of protein (8g)
- +Green flag: No added sugar
- Milky Mist Skyr High Protein Plain Yogurt
- +Green flag: High protein (11g per 100g)
- +Green flag: No added sugar
Sorted by the three scores together, then by fewest red flags. No brand can pay to move up. How we score.
Why three scores, not one?
Because no single number can tell you the whole story of a food.
One number hides the trade-offs
A protein bar can be nutritious and ultra-processed. Banana chips can be three clean ingredients and still be fried and salty. Averaging them into one score buries that.
Three scores show all of it
What the food gives you, what it is made of, and what comes with it. Each is scored on its own and never averaged, so nothing is hidden.
You decide what matters
Watching sugar? Read the third score. Avoiding processed food? Read the second. We show the facts and you choose.
What we believe
No good food, bad food
We describe what is in the pack. How it fits your life, your goals and your plate is your call.
Calories aren't always the enemy
Ghee, nuts and a proper namkeen can be calorie-dense and still honestly made. We grade quality separately from quantity.
Marketing isn't evidence
"High protein", "multigrain" and "no maida" get checked against the label, not taken at face value.
No scare tactics
Additives are explained with what the evidence actually says, including when the answer is "probably fine".
Decode the label
INS numbers and additive names, explained in plain language.
Tartrazine
A synthetic lemon-yellow azo dye and one of the Southampton Six. The EU requires a hyperactivity warning on every product containing it. India does not.
In 49 rated products →Sunset Yellow FCF
A synthetic orange azo dye and one of the Southampton Six. The EU requires a hyperactivity warning on foods that contain it.
In 38 rated products →BHA
A synthetic antioxidant (butylated hydroxyanisole) that IARC classifies as possibly carcinogenic to humans.
In 32 rated products →From the blog
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Regulation and food safety updates that affect what you buy.
FSSAI Tells Supreme Court Front-of-Pack Warnings Will Arrive in One Phase
Packaged foods high in sugar, salt or fat will carry a red hexagon warning on the front of the pack. FSSAI has dropped its two-phase plan and proposed a one-year compliance window.
FSSAI Proposes Red "High Sugar, High Salt, High Fat" Labels
After a Supreme Court order in August, FSSAI proposed red hexagon warnings reading HIGH FAT, HIGH SUGAR, HIGH SALT or HIGHLY SWEETENED BEVERAGE on qualifying packaged foods.
FSSAI Issues Labelling Directive for Coffee-Chicory Mixtures
On 22 July FSSAI issued a directive on how coffee-chicory mixtures must be labelled under the 2025 amendment to the labelling and display regulations.