HellEnergy & Sports Drinks#15 of 23 in categoryRating 1.7/5

Hell Classic Zero Sugar Drink

Red flags

No major red flags on the label.

Green flags

  • Green flag: No added sugar
  • Green flag: Low sodium

Ingredients, decoded

11 listed
  • Water
  • Acidulant (Citric Acid)
  • Carbon Dioxide
  • Acidity Regulator (Sodium Citrates)
  • Nature Identical Flavours (Mixed Fruit)
  • Caffeine (0.03%)
  • Colour (Ammonia Caramel)
  • Sweeteners (Sucralose, Acesulfame K)
  • Vitamins (Niacin (Vitamin B3), Pantothenic Acid (Vitamin B5), Vitamin B6, Riboflavin (Vitamin B2), Vitamin B12)
  • Glucuronolactone
  • Inositol
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

Nutrition per 100 ml
ENutritionDIngredients4Risk
Energy2 kcal
Protein0.01 g
Carbohydrates0.05 g
Total sugars0.01 g
Added sugars0 g
Total fat0 g
Saturated fat0 g
Trans fat0 g
Sodium80 mg
Niacin2.4 mg
Pantothenic acid1 mg
Vitamin B20.2 mg
Vitamin B60.38 mg
Vitamin B120.2 µg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Zero sugar mixed-fruit drink with an ammonia caramel colour

Hell Classic Zero Sugar Drink is a 250 ml can of carbonated water with sucralose, acesulfame, caffeine, B vitamins, a mixed-fruit flavouring and ammonia caramel colour. The card prints per 250 ml; the values are converted here to per 100 ml.

CleanPlate scores it ED4. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 ml. Added vitamins earn no credit in this product type. The D for ingredients reflects mostly refined or industrial ingredients, with additives that cost points: caramel colour, sucralose, acesulfame potassium and flavouring. The 4 for risk comes mainly from sodium (80 mg per 100 ml). The caffeine statement sets a floor of 4 on this axis.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “Zero Sugar”

    Holds

    The panel prints about 0.01 g sugar per 100 ml.

How ED4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 ml.

How we score →
01 Nutritional valueA to E
E

Very low nutrient density

Protein
0.01 g
Fibre
Not declared
Vitamins and minerals
5 declared
Energy
2 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
D

Heavily processed or flagged substances

Base
Water
Sweeteners
Sweeteners
Additives
1
Flagged
None

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
4

High risk

Added sugar
0 g
Sodium
80 mg
Saturated fat
0 g
Trans fat
0 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

A closer look

Does the label add up?

Water, citric acid, carbon dioxide, sodium citrates, mixed-fruit flavouring, caffeine, ammonia caramel colour, sucralose, acesulfame K, B vitamins and glucuronolactone.

Per 100 ml: 2 kcal, 0 g fat of which 0 g saturated, 0.01 g sugar of which 0 g added, 0.01 g protein, 80 mg sodium. The card prints per 250 ml only and is converted to per 100 ml (divided by 2.5). The energy mismatch against Atwater is flagged; the printed values are kept.

Ingredients to watch

  • Ammonia caramel colourConcern

    A caramel colour (150c) is in the list.

  • SweetenersWorth watching

    Sucralose and acesulfame K are both listed.

  • CaffeineWorth watching

    Caffeine 0.03 per cent, about 75 mg per can.

  • SodiumFine

    About 80 mg per 100 ml.

Common misconceptions

Myth: "Zero sugar means harmless"

Two sweeteners and a caramel colour still count.

Myth: "Mixed fruit means fruit"

It is a flavouring.

How often, and how

  • Healthy adultsRarely
  • ChildrenRarely
  • Diabetes or prediabetesLimit strictly

Smarter ways to eat it

Plain soda water

No sweetener, no colour, same fizz.

Keep the caffeine low

One can is about 75 mg, which is a lot of caffeine for a sugar-free drink.

Common questions

Is Hell Classic Zero Sugar Drink healthy?

Hell Classic Zero Sugar Drink scores ED4 (Very Poor) on CleanPlate, which makes it one of the weakest products we've rated and worth swapping out. We found no major red flags on its label. On the plus side: No added sugar; Low sodium.

What does the ED4 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (D) grades ingredient and label integrity: heavily processed or flagged substances. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Last reviewed October 17, 2026. Scored with the CleanPlate method from the published label.

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