Veeba Chef's Choice Tomato Ketchup
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Veeba Chef's Choice Tomato Ketchup is a table ketchup built on water, tomato paste and sugar, with a little stevia sweetener added. It scores [L]EB4: nutrition is lowest because almost no protein or other credit is on offer, ingredients hold up fairly well apart from two false label promises, and risk is high on salt and sugar. Best used by the spoonful.
Ingredients, decoded
10 listed- Water
- Tomato Paste (25.0%)
- Sugar
- Iodised Salt
- Stabilizers (INS1422, INS415)
- Acidity Regulator (INS260)
- Spices and Condiments
- Sea Salt
- Preservative (INS211)
- Sweetener [Steviol Glycoside (INS960)]
4 teaspoons of sugar in every 100 g · 20.7 g total sugar, 5 g a teaspoon
| Energy | 109 kcal |
|---|---|
| Protein | 0.75 g |
| Carbohydrates | 26.5 g |
| Total sugars | 20.7 g |
| Added sugars | 17.5 g |
| Total fat | 0 g |
| Sodium | 880 mg |
Think this score is wrong?
What to know about Veeba Chef's Choice Tomato Ketchup
A ketchup claiming no added sugar, with sugar listed
A 900 g bottle of tomato ketchup made from water, tomato paste (25.0%), sugar, iodised salt, stabilizers (INS 1422, INS 415), an acidity regulator (INS 260), spices, sea salt, a preservative (INS 211) and a steviol glycoside sweetener (INS 960). It is sold as an everyday table ketchup at a value price, for fries, sandwiches and snacks.
Per 100 g it gives 109 kcal, 0.75 g protein, 26.5 g carbohydrate and no fat. Sugar is 20.7 g, of which 17.5 g is added, and sodium is 880 mg. The pack's serve is half a tablespoon, about 9 g, which works out to about 9.8 kcal, 1.6 g added sugar and 79 mg sodium, and the bottle holds around 100 of those serves.
The front says No Synthetic Colours and No Artificial Flavours, and both hold. The back says No Added Sugar and No Added Preservatives, and neither does: sugar is the third ingredient and sodium benzoate (INS 211) is listed. Those two promises set the [L] flag. CleanPlate scores it [L]EB4.
Does Veeba Chef's Choice Tomato Ketchup live up to its claims?
The no synthetic colours promise holds, but No Added Sugar and No Added Preservatives do not: sugar and sodium benzoate are both in the list. Tomato content differs between listing and pack.
- On the packMisleading
“No Added Sugar”
Sugar is the third ingredient, and the panel shows 17.5 g added sugar per 100 g.
- On the packMisleading
“No Added Preservatives”
Sodium benzoate (INS 211) is listed as a preservative in the ingredients.
- Retail listingBe careful
“With 28% tomato content”
The retailer page shows 28% tomato content, the pack shows tomato paste at 25.0%.
- On the packHolds
“No Synthetic Colours”
No colour is listed in the ingredients.
- On the packHolds
“Contains Non-Caloric Sweetener”
A steviol glycoside (INS 960) is listed. Sugar is still present, at 17.5 g added per 100 g.
Why Veeba Chef's Choice Tomato Ketchup scores [L]EB4
Nutrition is an E on 0.75 g protein per 100 g. Ingredients are a B, held back by two false label claims and three additives. Risk is a 4 on 880 mg sodium and 17.5 g added sugar per 100 g.
Very low nutrient density
- Protein
- 0.75 g
- Fibre
- Not declared
- Vitamins and minerals
- None declared
- Energy
- 109 kcal
01 Nutrition density: why E
Protein is 0.75 g per 100 g, and the largest contributor is the tomato paste, at about 0.4 g. Energy is 109 kcal per 100 g, almost all from carbohydrate, with no fat.
No vitamins or minerals are declared, so nothing else adds to the grade and it stays at the bottom.
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal. Protein also has to supply at least 12.5% of the calories to count, and 25% for full credit.
Good, few concerning additives
- Base
- Water
- Sweeteners
- Sugar
- Additives
- 5
- Flagged
- Sodium Benzoate
02 Ingredient integrity: why B
The base is simple: water, tomato paste at 25.0% and sugar. Three additives cost ingredient points: the modified starch (INS 1422), xanthan gum (INS 415) and the steviol glycoside sweetener (INS 960). Sodium benzoate (INS 211) and acetic acid (INS 260) cost none on their own.
The label promises cost ingredient points too. No Added Preservatives is false because sodium benzoate is listed, and No Added Sugar is false because sugar is listed. Together they set the [L] flag and take 8 points off the ingredient score.
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
High risk
- Added sugar
- 17.5 g
- Sodium
- 880 mg
03 Load risk: why 4
Sodium is the biggest part of the risk: 880 mg per 100 g, or 79 mg in a 9 g serve. Added sugar of 17.5 g per 100 g is the second driver, with the sweetener doing little to change that.
Saturated fat and trans fat are 0 g, and energy adds nothing to the risk, so the grade rests on salt and sugar. The risk number is 4.
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
[L] The name or pack claims promise more than the ingredient list delivers. See Claims vs reality.
Red flags
- −Red flag: High added sugar (17.5g per 100g)
- −Red flag: High sodium (880mg per 100g)
- −Red flag: Contains Sodium Benzoate
Green flags
Nothing stands out in its favour.
What's in Veeba Chef's Choice Tomato Ketchup?
Water, tomato paste at 25.0% and sugar lead the list. Watch the sodium, the added sugar and the sodium benzoate that the pack says is absent.
The ingredient list, read for you
Water leads, then tomato paste at 25.0%, then sugar, so the tomato is a quarter of the bottle. Iodised salt and sea salt season it, the stabilizers (INS 1422 and xanthan gum, INS 415) thicken it and the acidity regulator (INS 260) is acetic acid for tang. Spices and condiments flavour it, and sodium benzoate (INS 211) preserves it. The steviol glycoside (INS 960) sweetens it a little further.
Ingredients to watch
- Sodium benzoate (INS 211)Concern
A preservative is listed, which contradicts the No Added Preservatives claim on the back of the pack.
- SugarConcern
Listed as the third ingredient, giving 17.5 g added sugar per 100 g, about 1.6 g in a 9 g serve. This contradicts the No Added Sugar claim.
- SodiumWorth watching
880 mg per 100 g, from iodised salt and sea salt. A 9 g serve has 79 mg.
- Stabilizers and sweetenerWorth watching
Modified starch (INS 1422), xanthan gum (INS 415) and the steviol glycoside (INS 960) each cost ingredient points.
- Tomato pasteFine
25.0% of the bottle, the largest ingredient after water.
What it doesn’t have
- No vitamins or minerals are declared on the panel.
Who should eat Veeba Chef's Choice Tomato Ketchup?
An occasional condiment for most adults, and rarely for children or anyone watching blood pressure, since 100 g holds 880 mg sodium.
- Most adultsOccasionally
880 mg sodium and 17.5 g added sugar per 100 g, though a serve is small.
- ChildrenRarely
Added sugar plus a sweetener, and sodium benzoate in the list.
- High blood pressureRarely
880 mg sodium per 100 g, 158 mg in a tablespoon.
- Weight managementOccasionally
About 10 kcal a serve, but the sugar adds up with generous pours.
Veeba Chef's Choice Tomato Ketchup: common questions
What is the CleanPlate score of Veeba Chef's Choice Tomato Ketchup?
Veeba Chef's Choice Tomato Ketchup is a table ketchup built on water, tomato paste and sugar, with a little stevia sweetener added. It scores [L]EB4: nutrition is lowest because almost no protein or other credit is on offer, ingredients hold up fairly well apart from two false label promises, and risk is high on salt and sugar. Best used by the spoonful. Nutrition E, ingredients B, load risk 4; nutrition and ingredients run A to E, risk runs 1 to 5, and A and 1 are best.
How many calories and how much protein are in Veeba Chef's Choice Tomato Ketchup?
Per 100 g, Veeba Chef's Choice Tomato Ketchup has 109 kcal, 0.75 g protein, 26.5 g carbohydrate, 0 g fat and 17.5 g added sugar. One serve (1/2 tablespoon, about 9 g) has 10 kcal and 0.1 g protein.
What are the ingredients in Veeba Chef's Choice Tomato Ketchup?
10 ingredients, in label order: Water, Tomato Paste (25.0%), Sugar, Iodised Salt, Stabilizers (INS1422, INS415), Acidity Regulator (INS260), Spices and Condiments, Sea Salt, Preservative (INS211), Sweetener [Steviol Glycoside (INS960)]. Flagged: Sodium Benzoate (low concern).
Does Veeba Chef's Choice Tomato Ketchup live up to its claims?
5 claims checked: 2 hold, 1 needs care, 2 are misleading. "No Added Sugar" is misleading: Sugar is the third ingredient, and the panel shows 17.5 g added sugar per 100 g. "No Added Preservatives" is misleading: Sodium benzoate (INS 211) is listed as a preservative in the ingredients.
Who should limit Veeba Chef's Choice Tomato Ketchup?
Most adults: occasionally. 880 mg sodium and 17.5 g added sugar per 100 g, though a serve is small. Children: rarely. Added sugar plus a sweetener, and sodium benzoate in the list. High blood pressure: rarely. 880 mg sodium per 100 g, 158 mg in a tablespoon.
How much sugar, salt and saturated fat does Veeba Chef's Choice Tomato Ketchup have?
Per 100 g, Veeba Chef's Choice Tomato Ketchup has 17.5 g added sugar and 880 mg sodium (about 2.2 g salt). The FSSAI and UK FSA "high" lines are 10 g added sugar, 600 mg sodium and 5 g saturated fat per 100 g. It is high in sugar and salt.
Last reviewed October 29, 2026. Scored with the CleanPlate method from the published label. Spotted a mistake? .
