VeebaSauces & Ketchup#17 of 23 in categoryRating 2.3/5

Veeba Herby Tomato Pizza & Pasta Sauce

Veeba Herby Tomato Pizza & Pasta Sauce jar, front view

Red flags

  • Red flag: High added sugar (19g per 100g)
  • Red flag: High sodium (1960mg per 100g)
  • Red flag: Contains Sodium Benzoate

Green flags

Nothing stands out in its favour.

Ingredients, decoded

10 listed
  • Vegetables# [52.0% {Tomato Paste (36.0%), Onions (12.0%), Garlic (4.0%)}]
  • Sugar
  • Water
  • Refined Soyabean Oil
  • Iodised Salt
  • Acidity Regulators (INS260, INS330)
  • Spices and Condiments
  • Herbs (0.5%)
  • Stabilizer (INS415)
  • Preservative (INS211)
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

EA5

Nutrition per 100 g
ENutritionAIngredients5Risk
VerdictPOOR
Energy210.2 kcal
Protein1.5 g
Carbohydrates29.9 g
Total sugars23.5 g
Added sugars19 g
Total fat9.4 g
Saturated fat1.5 g
Trans fat0 g
Sodium1960 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Mostly vegetables, then sugar and a lot of salt

Veeba Herby Tomato Pizza & Pasta Sauce is a 525 g jar of vegetables (52%: tomato paste 36%, onion 12%, garlic 4%), sugar, water, refined soyabean oil, salt, acidity regulators, spices, herbs (0.5%), xanthan gum and the preservative sodium benzoate.

CleanPlate scores it EA5. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g. The A for ingredients reflects a mix of whole and refined ingredients (led by vegetables, sugar and refined soyabean oil), with additives that cost points: xanthan gum. The 5 for risk comes mainly from sodium (1960 mg per 100 g) and free sugar (19 g per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • On the pack

    “With the goodness of Veggies”

    Holds

    Tomato paste, onion and garlic are declared at 52%.

  • On the pack

    “No Added Colour(s)”

    Holds

    No colour is listed.

  • On the pack

    “Trans fat free”

    Holds

    The panel declares 0 g trans fat and no hydrogenated fat is listed.

  • Product name

    “Herby Tomato”

    Partly true

    Herbs are 0.5% of the jar.

How EA5 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
E

Very low nutrient density

Protein
1.5 g
Fibre
Not declared
Vitamins and minerals
None declared
Energy
210 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
A

Clean, minimally processed

Base
Vegetables# [52.0% {Tomato Pa...
Main fat
Refined Soyabean Oil
Sweeteners
Sugar
Additives
4
Flagged
Sodium Benzoate

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
5

Very high risk

Added sugar
19 g
Sodium
1960 mg
Saturated fat
1.5 g
Trans fat
0 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

A closer look

Does the label add up?

Vegetables 52% (tomato paste 36%, onions 12%, garlic 4%), sugar, water, refined soyabean oil, iodised salt, acidity regulators (260, 330), spices and condiments, herbs (0.5%), stabiliser (415) and preservative (211).

Per 100 g: 210 kcal, 9.4 g fat of which 1.5 g saturated, 23.5 g sugar of which 19 g added, 1.5 g protein, 1960 mg sodium. The net quantity of 525 g is read from the listing; the jar back is cut off. No fibre line.

Ingredients to watch

  • SodiumConcern

    1960 mg per 100 g, about 294 mg in a 15 g tablespoon.

  • Added sugarConcern

    19 g per 100 g; sugar is listed after the vegetables.

  • Preservative and thickenerWorth watching

    Sodium benzoate (211) and xanthan gum (415) are listed.

  • Real tomatoFine

    Tomato paste is 36% and saturated fat is only 1.5 g.

Common misconceptions

Myth: "Tomato sauce counts as a vegetable serving"

A tablespoon is a condiment, and this one brings 3 g of sugar and 294 mg of sodium.

Myth: "Pizza sauce is just tomato"

Sugar and refined oil are listed beside the tomato paste.

How often, and how

  • Healthy adultsOccasionally
  • ChildrenRarely
  • Diabetes or prediabetesLimit

Smarter ways to eat it

Thin layer

Spread a thin layer on a whole wheat base and add vegetables.

Add fresh tomato

Stir in chopped fresh tomato to stretch the sauce and cut the salt per bite.

Common questions

Is Veeba Herby Tomato Pizza & Pasta Sauce healthy?

Veeba Herby Tomato Pizza & Pasta Sauce scores EA5 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: High added sugar (19g per 100g); High sodium (1960mg per 100g); Contains Sodium Benzoate.

What does the EA5 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (A) grades ingredient and label integrity: clean, minimally processed. The number (5) grades risk nutrients (sugar, sodium, saturated fat): very high risk.

Which ingredients in Veeba Herby Tomato Pizza & Pasta Sauce should I watch?

Preservative (INS211) (Sodium Benzoate).

Last reviewed October 11, 2026. Scored with the CleanPlate method from the published label.

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