Fortune Chakki Fresh Atta (0% Maida)
Published
Fortune Chakki Fresh Atta is a packaged wheat flour for rotis and parathas, but the label says only wheat, not whole wheat. It scores [L]CA2: nutrition is middling on moderate protein and fibre, ingredients are strong with one plain item but lose points for the missing whole wheat, and risk is low. A sound everyday staple for rotis.
Ingredients, decoded
1 listed- Wheat
<½ teaspoon of sugar in every 100 g · 0.8 g total sugar, 5 g a teaspoon
| Energy | 365.3 kcal |
|---|---|
| Protein | 12.9 g |
| Carbohydrates | 73.7 g |
| Total sugars | 0.8 g |
| Added sugars | 0 g |
| Dietary fibre | 9.5 g |
| Total fat | 2.1 g |
| Saturated fat | 1.9 g |
| Trans fat | 0.01 g |
| Sodium | 6.7 mg |
Think this score is wrong?
What to know about Fortune Chakki Fresh Atta
A single-ingredient flour that never says whole wheat
Fortune Chakki Fresh Atta is a 1 kg pack of wheat flour from AWL Agri Business Limited, sold for everyday rotis, parathas and other doughs. The ingredient list has one item, Wheat, with no percentage declared. Households buy it because it is a plain staple that the pack says absorbs more water for soft, fluffy rotis.
Per 100 g the flour has 365.3 kcal, 12.9 g protein, 9.5 g fibre, 0.8 g total sugar (no added sugar), 1.9 g saturated fat and 6.7 mg sodium. The pack prints a 30 g serve, which gives 109.6 kcal, 3.9 g protein and 2.9 g fibre. One kilo makes about 33 such servings.
The pack promises chakki atta and 0% maida, and the list does carry only wheat, so no maida appears. What it does not do is say whole wheat, and that is the ingredient the name implies, which sets the [L] flag. CleanPlate scores it [L]CA2.
Does Fortune Chakki Fresh Atta live up to its claims?
No maida is listed and no preservative is added, but the name says atta while the list says only Wheat. That missing whole wheat is what sets the [L] flag.
- Product nameMisleading
“Chakki Fresh Atta”
Atta is expected to be whole wheat flour, but the ingredient list says only Wheat, with no whole wheat named.
- On the packBe careful
“100% atta 0% maida”
Wheat is the only ingredient, so no maida is listed. The line appears on the older pack and is not on the newer one, and the list still does not say whole wheat.
- On the packBe careful
“Traditional chakki process”
This describes how the grain is milled, which the nutrition numbers cannot confirm. The list shows only Wheat.
- On the packHolds
“No preservatives”
Wheat is the only ingredient, so nothing is added.
Why Fortune Chakki Fresh Atta scores [L]CA2
Nutrition is a C on 12.9 g protein and 9.5 g fibre per 100 g. Ingredients are an A for a single plain item, minus points for missing whole wheat, and risk is a 2.
Adequate nutrient density
- Protein
- 12.9 g
- Fibre
- 9.5 g
- Vitamins and minerals
- None declared
- Energy
- 365 kcal
01 Nutrition density: why C
Protein is 12.9 g per 100 g and fibre is 9.5 g, so a 30 g serve gives 3.9 g protein and 2.9 g fibre. All of the protein comes from wheat.
No vitamins or minerals are declared, so the grade rests on protein and fibre alone. That keeps it in the middle.
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal. Protein also has to supply at least 12.5% of the calories to count, and 25% for full credit.
Clean, minimally processed
- Base
- Wheat
- Sweeteners
- None added
- Additives
- 0
- Flagged
- None
02 Ingredient integrity: why A
The list is one item, Wheat. No additive, preservative, sweetener or fat is listed, which is why this axis is strong.
The name points to atta, which is whole wheat flour, but the list never says whole wheat. That costs ingredient points as a hollow label promise and sets the [L]. No percentage is given, though with one ingredient that matters little.
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Low risk
- Added sugar
- 0 g
- Sodium
- 6.7 mg
- Saturated fat
- 1.9 g
- Trans fat
- 0.01 g
03 Load risk: why 2
Energy is the biggest part of the risk number: 365.3 kcal per 100 g, 109.6 kcal per 30 g serve. Saturated fat is 1.9 g per 100 g, well under the 5 g high line.
Sodium is only 6.7 mg per 100 g and sugar is 0 g added, so neither plays a part. Trans fat is declared at 0.01 g and no hydrogenated fat is listed.
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
[L] The name or pack claims promise more than the ingredient list delivers. See Claims vs reality.
Red flags
No major red flags on the label.
Green flags
- +Green flag: Source of protein (12.9g)
- +Green flag: High fibre (9.5g)
- +Green flag: No added sugar
What's in Fortune Chakki Fresh Atta?
The list is one ingredient, Wheat, with no percentage and no additives. The only thing to note is that whole wheat is never named.
The ingredient list, read for you
The ingredient list reads Wheat and nothing else. There is no percentage because there is nothing to share it with, and no additive, preservative, sugar or fat. The pack also notes it is made in a facility that may handle soy, oats and barley.
Ingredients to watch
- Whole wheat not namedConcern
The name says atta, but the list says only Wheat. This costs ingredient points and sets the [L] flag.
- Energy and carbohydrateWorth watching
365.3 kcal and 73.7 g carbohydrate per 100 g. A 30 g serve has 109.6 kcal and 22.1 g carbohydrate.
- Single ingredientFine
Wheat only, with no additives, sweeteners or preservatives.
- Fibre and proteinFine
9.5 g fibre and 12.9 g protein per 100 g, so 2.9 g and 3.9 g in a 30 g serve.
- Sodium and sugarFine
6.7 mg sodium per 100 g and no added sugar.
What it doesn’t have
- No vitamins or minerals are declared on the panel.
- The list does not say whole wheat.
Who should eat Fortune Chakki Fresh Atta?
An everyday staple for most adults and children. Portions matter most for diabetes, since a 30 g serve has 22.1 g carbohydrate.
- Most adultsEveryday
One ingredient, 1.9 g saturated fat and 6.7 mg sodium per 100 g.
- ChildrenEveryday
No additives, and 3.9 g protein per 30 g serve.
- Diabetes or prediabetesEveryday
No added sugar and 2.9 g fibre per serve, but 22.1 g carbohydrate per 30 g, so portion size matters.
- Active peopleEveryday
109.6 kcal and 3.9 g protein per 30 g serve work as a staple, not a protein source.
Recipes with Fortune Chakki Fresh Atta
Rotis, parathas and doughs all work. Cooking fat, not the flour, decides how much saturated fat ends up on the plate.
Plain rotis
Knead with water only; a 30 g serve of flour gives 3.9 g protein and 2.9 g fibre before any fat is added.
Parathas with a light hand
The flour has just 0.6 g saturated fat per 30 g serve, so the ghee or oil you add decides most of the fat.
Savoury or sweet doughs
The flour has no added sugar, so any sweetness in puris, chillas or halwa comes from what you add.
Fortune Chakki Fresh Atta: common questions
What is the CleanPlate score of Fortune Chakki Fresh Atta (0% Maida)?
Fortune Chakki Fresh Atta is a packaged wheat flour for rotis and parathas, but the label says only wheat, not whole wheat. It scores [L]CA2: nutrition is middling on moderate protein and fibre, ingredients are strong with one plain item but lose points for the missing whole wheat, and risk is low. A sound everyday staple for rotis. Nutrition C, ingredients A, load risk 2; nutrition and ingredients run A to E, risk runs 1 to 5, and A and 1 are best.
How many calories and how much protein are in Fortune Chakki Fresh Atta (0% Maida)?
Per 100 g, Fortune Chakki Fresh Atta (0% Maida) has 365 kcal, 12.9 g protein, 73.7 g carbohydrate, 2.1 g fat and 1.9 g saturated fat. One serve (30 g flour, one serve) has 110 kcal and 3.9 g protein.
What are the ingredients in Fortune Chakki Fresh Atta (0% Maida)?
1 ingredient, in label order: Wheat.
Does Fortune Chakki Fresh Atta (0% Maida) live up to its claims?
4 claims checked: 1 holds, 2 need care, 1 is misleading. "Chakki Fresh Atta" is misleading: Atta is expected to be whole wheat flour, but the ingredient list says only Wheat, with no whole wheat named. "100% atta 0% maida" needs care: Wheat is the only ingredient, so no maida is listed. The line appears on the older pack and is not on the newer one, and the list still does not say whole wheat.
Who should limit Fortune Chakki Fresh Atta (0% Maida)?
Most adults: everyday. One ingredient, 1.9 g saturated fat and 6.7 mg sodium per 100 g. Children: everyday. No additives, and 3.9 g protein per 30 g serve. Diabetes or prediabetes: everyday. No added sugar and 2.9 g fibre per serve, but 22.1 g carbohydrate per 30 g, so portion size matters.
How much sugar, salt and saturated fat does Fortune Chakki Fresh Atta (0% Maida) have?
Per 100 g, Fortune Chakki Fresh Atta (0% Maida) has 0 g added sugar, 7 mg sodium (about 0 g salt) and 1.9 g saturated fat. The FSSAI and UK FSA "high" lines are 10 g added sugar, 600 mg sodium and 5 g saturated fat per 100 g. It is under all three lines.
Last reviewed October 27, 2026. Scored with the CleanPlate method from the published label. Spotted a mistake? .
