Parle PlatinaBiscuits & Cookies

Hide & Seek Milano Choco Chip Biscuits

Published · Updated

Summary

Hide & Seek Milano Choco Chip Biscuits is a sweet chocolate chip biscuit made on refined wheat flour, palm oil and sugar. It scores EB5: nutrition is lowest because of the refined, sugary base, ingredients hold up with few additives, and risk is highest on sugar and saturated fat. A treat for now and then, in small portions.

Full summary

Hide & Seek Milano Choco Chip Biscuits

Hide & Seek Milano Choco Chip Biscuits scores EB5 on CleanPlate: nutrition E, ingredients B, load risk 5.

27%24%45%

Tap a slice or a name to see what it is made of.

Share of calories, per 100 g

  • Protein: 4.4 g per 100 g, 3% of the calories.
  • Carbs (not counting sugars and fibre): 35.5 g per 100 g, 27% of the calories.
  • Sugars: 31.5 g per 100 g, 24% of the calories, of which 30.2 g is added.
  • Fat: 25.8 g per 100 g, 45% of the calories, of which 13.4 g is saturated.
Added sugar30.2 g
Saturated fat13.4 g
Sodium192 mg

The tick is the “high” line

Watch
High added sugar (30.2g per 100g); High saturated fat (13.4g)
On the pack
3 claims checked: 1 holds, 2 need care

Last reviewed October 29, 2026

Ingredients, decoded

12 listed
  • Refined wheat flour (Maida)
  • Chocolate (26%)
    • Sugar
    • Cocoa solids
    • Cocoa butter
    • Dextrose
    • Emulsifier of vegetable origin (Soy lecithin)
    • Artificial flavouring substances - Vanilla
  • Refined palm oil
  • Sugar
  • Invert sugar syrup
  • Liquid glucose
  • Butter
  • Raising agents [503 (ii), 500 (ii)]
  • Skimmed milk powder
  • Cocoa solids
  • Iodised salt
  • Emulsifier of vegetable origin [472e]
High concernModerate concernLow concernNo concernIn label order. Tap a highlighted one to learn more. How we rate additives
Parle Platina Hide & Seek Milano Choco Chip Biscuits pack, front view

6½ teaspoons of sugar in every 100 g · 31.5 g total sugar, 5 g a teaspoon

High sugarHigh saturated fatHigh calories (over 400 kcal per 100 g)Nutrition per 100 g
ENutrition densityBIngredient integrity5Load risk
Nutrition facts
Energy518 kcal
Protein4.4 g
Carbohydrates67 g
Total sugars31.5 g
Added sugars30.2 g
Total fat25.8 g
Saturated fat13.4 g
Trans fat0 g
Cholesterol3.9 mg
Sodium192 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Think this score is wrong?

What to know about Hide & Seek Milano Choco Chip Biscuits

26% chocolate, but 30 g sugar per 100 g

A chocolate chip biscuit sold in a 150 g pack of small 12.5 g packets. It is built from refined wheat flour (maida), chocolate (26%), refined palm oil, sugar, invert sugar syrup, liquid glucose and butter, with skimmed milk powder, cocoa solids and salt. It is bought as an easy sweet snack with tea or for a lunchbox.

Per 100 g it has 518 kcal, 4.4 g protein, 67 g carbohydrate, 30.2 g added sugar and 13.4 g saturated fat. Sodium is 192 mg. One 12.5 g packet works out to about 65 kcal, 0.6 g protein, 3.8 g added sugar and 1.7 g saturated fat.

The name promises choco chips, and the list backs it: chocolate is declared at 26%. Sugar leads that chocolate, and sugar also appears as plain sugar, invert sugar syrup and liquid glucose. No hydrogenated fat is listed, and trans fat is declared as 0 g. CleanPlate scores it EB5.

Why Hide & Seek Milano Choco Chip Biscuits scores EB5

Nutrition is an E on a refined, sugary base with 4.4 g protein per 100 g. Ingredients are a B with few additives, and risk is a 5 on 13.4 g saturated fat and 30.2 g added sugar.

How we score →
01 Nutrition densityA to E
E

Very low nutrient density

Protein
4.4 g
Fibre
Not declared
Vitamins and minerals
None declared
Energy
518 kcal

01 Nutrition density: why E

Protein is 4.4 g per 100 g, and the largest contributor is the chocolate, with cocoa solids. The refined wheat flour base gives little else, and protein is given half weight.

No fibre, vitamins or minerals are declared, so nothing lifts the grade. Energy is 518 kcal per 100 g, about 65 kcal in one 12.5 g packet.

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal. Protein also has to supply at least 12.5% of the calories to count, and 25% for full credit.

02 Ingredient integrityA to E
B

Good, few concerning additives

Base
Refined wheat flour
Main fat
Chocolate, Artificial f...
Sweeteners
4 types
Additives
4
Flagged
Maida, Palm oil
Artificial flavour or colour
Yes

02 Ingredient integrity: why B

The list is short and mostly plain: flour, chocolate, palm oil, sugars, butter and milk powder. Chocolate is declared at 26%, but no other percentages are given, which costs a small label point.

Artificial flavouring costs ingredient points, as do the emulsifier DATEM (472e) and soy lecithin in the chocolate. The raising agents 503 (ii) and 500 (ii) cost nothing. No hydrogenated fat is listed and no claim is hollow.

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Load risk1 to 5
5

Very high risk

Added sugar
30.2 g
Sodium
192 mg
Saturated fat
13.4 g
Trans fat
0 g

03 Load risk: why 5

Saturated fat is the biggest driver: 13.4 g per 100 g, well over twice the 5 g high line. Added sugar of 30.2 g per 100 g comes next, then energy at 518 kcal.

Sodium is 192 mg per 100 g and adds little. Trans fat is 0 g. One 12.5 g packet has 1.7 g saturated fat and 3.8 g added sugar.

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

Red flags

  • Red flag: High added sugar (30.2g per 100g)
  • Red flag: High saturated fat (13.4g)
  • Red flag: Refined flour (maida) base
  • Red flag: Palm oil listed

Green flags

Nothing stands out in its favour.

Does Hide & Seek Milano Choco Chip Biscuits live up to its claims?

The choco chip name holds, with chocolate declared at 26%. The pack lists artificial flavouring under two different names, and the serve count on the panel differs from the packet count on the back.

  • Product name

    “Choco Chip”

    Holds

    Chocolate is declared at 26% of the biscuit, made from sugar, cocoa solids and cocoa butter, with cocoa solids added separately as well.

  • On the pack

    “Artificial flavouring substances”

    Be careful

    The ingredient list names artificial vanilla flavouring in the chocolate, while the back line says added chocolate flavour. Either way, artificial flavouring is present and costs ingredient points.

  • On the pack

    “12 packets of 12.5 g each”

    Be careful

    The nutrition panel says 6 servings per container, but 12 packets of 12.5 g add up to the 150 g net weight. Per-serve figures here use one 12.5 g packet.

What's in Hide & Seek Milano Choco Chip Biscuits?

Refined wheat flour leads, then chocolate at 26%, palm oil and several forms of sugar. Watch the saturated fat and the sugar.

The ingredient list, read for you

Refined wheat flour (maida) leads, followed by chocolate at 26%, which is mostly sugar with cocoa solids, cocoa butter and a little soy lecithin. Refined palm oil and butter supply the fat, and sugar, invert sugar syrup and liquid glucose all add sweetness.

Skimmed milk powder, cocoa solids and iodised salt follow. The raising agents lift the dough, and DATEM (472e) is an emulsifier that helps the dough hold together. Only the chocolate has a declared percentage.

Ingredients to watch

  • Saturated fatConcern

    13.4 g per 100 g, from palm oil, butter and cocoa butter. One 12.5 g packet has 1.7 g.

  • Added sugarConcern

    30.2 g per 100 g, from sugar, invert sugar syrup, liquid glucose and dextrose. One packet has 3.8 g.

  • Artificial flavouring and DATEM (472e)Worth watching

    Both cost ingredient points. Soy lecithin in the chocolate costs a smaller point.

  • Refined wheat flour baseWorth watching

    The first ingredient, with only 4.4 g protein per 100 g and no fibre declared.

  • Trans fatFine

    Declared as 0 g, and no hydrogenated fat is in the list.

  • SodiumFine

    192 mg per 100 g, about 24 mg in one packet.

What it doesn’t have

  • No fibre, vitamins or minerals are declared.
  • Only the chocolate has a declared percentage, so the share of flour, palm oil and sugars is not known.

Who should eat Hide & Seek Milano Choco Chip Biscuits?

A rare treat for most adults and children, and a rare one for anyone watching blood sugar or weight. One 12.5 g packet has about 65 kcal.

  • Most adultsRarely

    13.4 g saturated fat and 30.2 g added sugar per 100 g.

  • ChildrenRarely

    A packet has 3.8 g added sugar, and artificial flavouring is listed.

  • Diabetes or prediabetesRarely

    30.2 g added sugar per 100 g on a refined flour base.

  • Weight managementRarely

    518 kcal per 100 g, about 65 kcal per packet, with little protein.

Hide & Seek Milano Choco Chip Biscuits: common questions

What is the CleanPlate score of Hide & Seek Milano Choco Chip Biscuits?

Hide & Seek Milano Choco Chip Biscuits is a sweet chocolate chip biscuit made on refined wheat flour, palm oil and sugar. It scores EB5: nutrition is lowest because of the refined, sugary base, ingredients hold up with few additives, and risk is highest on sugar and saturated fat. A treat for now and then, in small portions. Nutrition E, ingredients B, load risk 5; nutrition and ingredients run A to E, risk runs 1 to 5, and A and 1 are best.

How many calories and how much protein are in Hide & Seek Milano Choco Chip Biscuits?

Per 100 g, Hide & Seek Milano Choco Chip Biscuits has 518 kcal, 4.4 g protein, 67 g carbohydrate, 25.8 g fat and 13.4 g saturated fat. One serve (1 packet, 12.5 g) has 65 kcal and 0.6 g protein.

What are the ingredients in Hide & Seek Milano Choco Chip Biscuits?

12 ingredients, in label order: Refined wheat flour (Maida), Chocolate (26%) (Sugar, Cocoa solids, Cocoa butter, Dextrose, Emulsifier of vegetable origin (Soy lecithin), Artificial flavouring substances - Vanilla), Refined palm oil, Sugar, Invert sugar syrup, Liquid glucose, Butter, Raising agents [503 (ii), 500 (ii)], Skimmed milk powder, Cocoa solids, Iodised salt, Emulsifier of vegetable origin [472e]. Flagged: Maida (low concern), Palm oil (low concern).

Does Hide & Seek Milano Choco Chip Biscuits live up to its claims?

3 claims checked: 1 holds, 2 need care. "Artificial flavouring substances" needs care: The ingredient list names artificial vanilla flavouring in the chocolate, while the back line says added chocolate flavour. Either way, artificial flavouring is present and costs ingredient points. "12 packets of 12.5 g each" needs care: The nutrition panel says 6 servings per container, but 12 packets of 12.5 g add up to the 150 g net weight. Per-serve figures here use one 12.5 g packet.

Who should limit Hide & Seek Milano Choco Chip Biscuits?

Most adults: rarely. 13.4 g saturated fat and 30.2 g added sugar per 100 g. Children: rarely. A packet has 3.8 g added sugar, and artificial flavouring is listed. Diabetes or prediabetes: rarely. 30.2 g added sugar per 100 g on a refined flour base.

How much sugar, salt and saturated fat does Hide & Seek Milano Choco Chip Biscuits have?

Per 100 g, Hide & Seek Milano Choco Chip Biscuits has 30.2 g added sugar, 192 mg sodium (about 0.5 g salt) and 13.4 g saturated fat. The FSSAI and UK FSA "high" lines are 10 g added sugar, 600 mg sodium and 5 g saturated fat per 100 g. It is high in sugar and saturated fat.

Last reviewed October 29, 2026. Scored with the CleanPlate method from the published label. Spotted a mistake? .

Better Biscuits & Cookies

All Biscuits & Cookies →