Maida
Refined wheat flour with the bran and germ removed. Low in fibre and quick to digest.
Maida is wheat flour milled to remove the bran and germ, leaving mostly starch. Labels often call it refined wheat flour.
Why it matters
Removing the bran and germ strips out most of the fibre, vitamins and minerals. Foods built on maida digest quickly and keep you full for less time.
CleanPlate verdict
Worth watching. Check whether whole wheat (atta) or maida comes first on the ingredient list.
Found in
Products we've rated that list Maida, best first.
- CB2English Oven Brown Bread
- −Red flag: Refined flour (maida) base
- −Red flag: Contains Calcium Propionate
Good - BC3Avvatar Chocolate Protein Wafer Bar
- −Red flag: Contains Hydrogenated Vegetable Oil
- −Red flag: Contains trans fat (0.3g)
Good - CB3Modern Milk Plus Milk Bread
- −Red flag: High added sugar (11.3g per 100ml)
- −Red flag: High sodium (369.4mg per 100ml)
Good - CB4Amul Margherita Pizza
- −Red flag: High sodium (730mg per 100g)
- −Red flag: Refined flour (maida) base
Fair - [F]CC3Britannia Milk Bread
- −Red flag: Refined flour (maida) base
- −Red flag: Contains Calcium Propionate
Fair - DB3Lay's Spanish Tomato Tango Flavour Chips
- −Red flag: High saturated fat (14.9g)
- −Red flag: Palm oil listed
Fair - EA3McCain Veg Burger Patty
- −Red flag: Refined flour (maida) base
- −Red flag: Palm oil listed
Fair - CB4The Baker's Dozen Protein Chocolate Muffin Cup Cake
- −Red flag: High added sugar (21g per 100g)
- −Red flag: Refined flour (maida) base
Fair - DB4Bingo Original Style Chilli Potato Chips
- −Red flag: High sodium (824.6mg per 100g)
- −Red flag: High saturated fat (14.2g)
Fair - [F]CC4Britannia Milk Bikis Milky Sandwich Creme Biscuits
- −Red flag: High added sugar (27.7g per 100ml)
- −Red flag: High saturated fat (12.9g)
Fair - DC3Elite Butter Cup Cake
- −Red flag: Contains BHA
- −Red flag: High added sugar (26g per 100g)
Fair - CD4Britannia Treat Jim Jam Sandwich Crème Biscuits
- −Red flag: Contains Carmoisine
- −Red flag: High added sugar (31.9g per 100g)
Poor - [F]CC5Malkist Double Chocolatey Cracker Biscuit
- −Red flag: High added sugar (21.6g per 100g)
- −Red flag: High saturated fat (13.3g)
Poor - DC4Modern Choco Sweet Fill Bread Roll
- −Red flag: High added sugar (20.5g per 100g)
- −Red flag: High saturated fat (7.5g)
Poor - EB4Oreo Vanilla Flavour Sandwich Cream Biscuits
- −Red flag: High added sugar (38.5g per 100g)
- −Red flag: High saturated fat (9.7g)
Poor - EC4Britannia Cake Fudge it Chocolate Brownie
- −Red flag: High added sugar (40.8g per 100g)
- −Red flag: High saturated fat (13g)
Poor - EC4Britannia Treat Strawberry Flavoured Wafers
- −Red flag: High added sugar (27.8g per 100g)
- −Red flag: High saturated fat (24.6g)
Poor - EC4Lotte Choco Pie
- −Red flag: High added sugar (28g per 100g)
- −Red flag: High saturated fat (12g)
Poor - ED4Lotte Choco Pie (Real Orange)
- −Red flag: Contains Tartrazine
- −Red flag: Contains Sunset Yellow FCF
Very Poor - ED4Sunfeast Dark Fantasy Vanilla Sandwich Crème Biscuits
- −Red flag: Contains Hydrogenated Vegetable Oil
- −Red flag: High added sugar (35.1g per 100g)
Very Poor - ED4Sunfeast Dark Fantasy Yumfills Choco Pie
- −Red flag: Contains Tartrazine
- −Red flag: Contains Hydrogenated Vegetable Oil
Very Poor
Related additives
Full index →Palm oil
A cheap, stable frying oil that is about half saturated fat. The most common fat in Indian packaged snacks.
In 32 rated products →Maltodextrin
A highly processed carbohydrate from starch, used as a filler and thickener. It raises blood sugar quickly.
In 14 rated products →Calcium Propionate
The most common mould inhibitor in packaged bread. Generally regarded as safe.
In 11 rated products →