Hide & Seek Milano Minis Choco Filled Cookies
Published
Hide & Seek Milano Minis are bite-sized cookies with a chocolate crème filling, sold as a snack for tea-time and travel. It scores EC5: nutrition is very low because of sugar, refined flour and palm oil, ingredients are middling because of several emulsifiers and flavouring, and risk is high on sugar and saturated fat. Best kept as an occasional treat in a small handful.
Ingredients, decoded
9 listed- Choco Crème (38%)
- Sugar
- Refined Oils (Palmolein, Palm Oil)
- Cocoa Solids
- Emulsifier (Soy Lecithin)
- Nature-Identical and Artificial Vanilla Flavouring Substances
- Refined Wheat Flour (Maida)
- Refined Palm Oil
- Sugar
- Invert Sugar Syrup
- Liquid Glucose
- Iodised Salt
- Raising Agents
- INS 500(ii)
- INS 503(ii)
- INS 341(i)
- Emulsifiers of Vegetable Origin (INS 435, INS 471, INS 472e)
7 teaspoons of sugar in every 100 g · 35.3 g total sugar, 5 g a teaspoon
| Energy | 522 kcal |
|---|---|
| Protein | 4.9 g |
| Carbohydrates | 64.4 g |
| Total sugars | 35.3 g |
| Added sugars | 34.6 g |
| Total fat | 27.2 g |
| Saturated fat | 13.4 g |
| Trans fat | 0.01 g |
| Cholesterol | 0 mg |
| Sodium | 125 mg |
Think this score is wrong?
What to know about Hide & Seek Milano Minis Choco Filled Cookies
Bite-sized cookies, 34.6 g added sugar per 100 g
Hide & Seek Milano Minis are bite-sized cookies filled with Choco Crème, which the pack declares at 38%. The crème is sugar, refined palmolein and palm oil, cocoa solids, soy lecithin and vanilla flavouring. The cookie around it is refined wheat flour (maida), refined palm oil, sugar, invert sugar syrup and liquid glucose. They come in a 75 g re-closeable tub and are sold as an on-the-go snack for tea-time or sharing.
A 20 g serve, the size the pack prints, gives 104 kcal, 6.9 g added sugar, 2.7 g saturated fat and about 1 g protein. Per 100 g the cookies have 522 kcal, 27.2 g fat and 64.4 g carbohydrate, of which 34.6 g is added sugar. The sodium is low at 125 mg per 100 g. The whole 75 g tub comes to roughly 392 kcal.
The name and front promise chocolate-filled cookies in a bite-size format, and that is what is inside: the filling is real and is 38% of the pack. But sugar leads the filling, cocoa solids come third, and no cocoa percentage is given. CleanPlate scores it EC5.
Why Hide & Seek Milano Minis Choco Filled Cookies scores EC5
Nutrition is an E: 4.9 g protein per 100 g and nothing else to add credit. Ingredients are a C, held back by emulsifiers and flavouring. Risk is a 5 on 34.6 g added sugar and 13.4 g saturated fat.
Very low nutrient density
- Protein
- 4.9 g
- Fibre
- Not declared
- Vitamins and minerals
- None declared
- Energy
- 522 kcal
01 Nutrition density: why E
Protein is 4.9 g per 100 g, about 1 g in a 20 g serve, and the cookies are mostly carbohydrate at 64.4 g with 35.3 g of it sugar. The largest protein contribution comes from the cocoa in the crème, which counts for little.
No fibre, vitamins or minerals are declared, so nothing lifts the grade. It sits at the bottom.
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal. Protein also has to supply at least 12.5% of the calories to count, and 25% for full credit.
Mixed processing and additives
- Base
- Choco Crème, Cocoa Solids, Em...
- Main fat
- Choco Crème, Cocoa Soli...
- Sweeteners
- 4 types
- Additives
- 7
- Flagged
- Palm oil, Maida
- Artificial flavour or colour
- Yes
02 Ingredient integrity: why C
The list is built from refined parts: sugar, refined palm oil, refined wheat flour, invert sugar syrup and liquid glucose. Only the Choco Crème has a declared percentage, at 38%.
Several additives cost ingredient points: nature-identical and artificial flavouring, soy lecithin, calcium phosphate (341), polysorbate 60 (435), mono- and diglycerides (471) and DATEM (472e). The two carbonate raising agents cost nothing.
No hydrogenated fat is listed and the label makes no hollow promise, so trans fat of 0.01 g per 100 g is accepted and nothing is lost there.
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Very high risk
- Added sugar
- 34.6 g
- Sodium
- 125 mg
- Saturated fat
- 13.4 g
- Trans fat
- 0.01 g
03 Load risk: why 5
Saturated fat and sugar drive the grade almost equally: 13.4 g saturated fat per 100 g, well above the 5 g high line, and 34.6 g added sugar per 100 g. A 20 g serve has 2.7 g saturated fat and 6.9 g added sugar.
Energy at 522 kcal per 100 g adds more. Sodium at 125 mg per 100 g and trans fat at 0.01 g barely count.
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
Red flags
- −Red flag: High added sugar (34.6g per 100g)
- −Red flag: High saturated fat (13.4g)
- −Red flag: Palm oil listed
- −Red flag: Refined flour (maida) base
Green flags
Nothing stands out in its favour.
Does Hide & Seek Milano Minis Choco Filled Cookies live up to its claims?
The 38% Choco Crème claim holds, and the filling is real. The chocolate in the name is only partly borne out, since sugar and palm oil lead the crème and cocoa comes third.
- On the packHolds
“Choco Crème (38%)”
The filling is declared at 38% of the cookie, and the list agrees: sugar, palmolein, palm oil and cocoa solids are all named.
- Product namePartly true
“Choco Filled Cookies”
The filling is real, but it is led by sugar and palm oil, with cocoa solids third and no cocoa percentage declared. Vanilla flavouring is added too.
- On the packHolds
“Bite Size, On the go”
The cookies are small and come in a re-closeable 75 g tub. A 20 g serve is 104 kcal, and the tub holds 3.75 serves.
- Retail listingBe careful
“Vanilla flavouring”
The retailer page shows plain vanilla flavouring, the pack shows nature-identical and artificial vanilla flavouring substances. The pack wording is the one scored.
What's in Hide & Seek Milano Minis Choco Filled Cookies?
A sugar and palm oil crème, refined flour and palm oil lead the list. Watch the added sugar, the saturated fat and the string of emulsifiers.
The ingredient list, read for you
The Choco Crème comes first at 38%: sugar, refined palmolein and palm oil, cocoa solids, soy lecithin and vanilla flavouring. The cookie follows, built from refined wheat flour (maida) and refined palm oil, with sugar, invert sugar syrup and liquid glucose for sweetness and softness. Iodised salt is added for taste.
The raising agents (INS 500(ii), 503(ii), 341(i)) make the cookie rise, and the emulsifiers (INS 435, 471, 472e) keep the dough and fat mixed. The pack says it contains wheat and soy.
Ingredients to watch
- Added sugarConcern
34.6 g per 100 g, from sugar, invert sugar syrup and liquid glucose. A 20 g serve has 6.9 g.
- Saturated fatConcern
13.4 g per 100 g, from palm oil in both the crème and the cookie. A 20 g serve has 2.7 g.
- Emulsifiers and calcium phosphateWorth watching
Polysorbate 60 (435), mono- and diglycerides (471), DATEM (472e) and calcium phosphate (341) are listed, and they cost ingredient points.
- FlavouringWorth watching
Nature-identical and artificial vanilla flavouring substances sit in the crème, and cost ingredient points.
- Trans fat and sodiumFine
Trans fat is 0.01 g per 100 g with no hydrogenated fat listed, and sodium is 125 mg per 100 g.
What it doesn’t have
- No fibre, vitamins or minerals are declared on the panel.
- Only the Choco Crème has a percentage; the flour, palm oil and sugars are given without amounts.
Who should eat Hide & Seek Milano Minis Choco Filled Cookies?
An occasional treat at most. Risk is at the top of the scale on sugar and saturated fat, so adults and children alike should have these rarely and in small portions.
- Most adultsRarely
34.6 g added sugar and 13.4 g saturated fat per 100 g.
- ChildrenRarely
A 20 g serve has 6.9 g added sugar and is easy to overeat in bite size.
- Diabetes or prediabetesRarely
64.4 g carbohydrate per 100 g, of which 34.6 g is added sugar.
- Weight managementRarely
522 kcal per 100 g, and the 75 g tub is about 392 kcal.
Hide & Seek Milano Minis Choco Filled Cookies: common questions
What is the CleanPlate score of Hide & Seek Milano Minis Choco Filled Cookies?
Hide & Seek Milano Minis are bite-sized cookies with a chocolate crème filling, sold as a snack for tea-time and travel. It scores EC5: nutrition is very low because of sugar, refined flour and palm oil, ingredients are middling because of several emulsifiers and flavouring, and risk is high on sugar and saturated fat. Best kept as an occasional treat in a small handful. Nutrition E, ingredients C, load risk 5; nutrition and ingredients run A to E, risk runs 1 to 5, and A and 1 are best.
How many calories and how much protein are in Hide & Seek Milano Minis Choco Filled Cookies?
Per 100 g, Hide & Seek Milano Minis Choco Filled Cookies has 522 kcal, 4.9 g protein, 64.4 g carbohydrate, 27.2 g fat and 13.4 g saturated fat. One serve (1 serve, 20 g) has 104 kcal and 1 g protein.
What are the ingredients in Hide & Seek Milano Minis Choco Filled Cookies?
9 ingredients, in label order: Choco Crème (38%) (Sugar, Refined Oils (Palmolein, Palm Oil), Cocoa Solids, Emulsifier (Soy Lecithin), Nature-Identical and Artificial Vanilla Flavouring Substances), Refined Wheat Flour (Maida), Refined Palm Oil, Sugar, Invert Sugar Syrup, Liquid Glucose, Iodised Salt, Raising Agents (INS 500(ii), INS 503(ii), INS 341(i)), Emulsifiers of Vegetable Origin (INS 435, INS 471, INS 472e). Flagged: Palm oil (low concern), Maida (low concern).
Does Hide & Seek Milano Minis Choco Filled Cookies live up to its claims?
4 claims checked: 2 hold, 1 is partly true, 1 needs care. "Choco Filled Cookies" is partly true: The filling is real, but it is led by sugar and palm oil, with cocoa solids third and no cocoa percentage declared. Vanilla flavouring is added too. "Vanilla flavouring" needs care: The retailer page shows plain vanilla flavouring, the pack shows nature-identical and artificial vanilla flavouring substances. The pack wording is the one scored.
Who should limit Hide & Seek Milano Minis Choco Filled Cookies?
Most adults: rarely. 34.6 g added sugar and 13.4 g saturated fat per 100 g. Children: rarely. A 20 g serve has 6.9 g added sugar and is easy to overeat in bite size. Diabetes or prediabetes: rarely. 64.4 g carbohydrate per 100 g, of which 34.6 g is added sugar.
How much sugar, salt and saturated fat does Hide & Seek Milano Minis Choco Filled Cookies have?
Per 100 g, Hide & Seek Milano Minis Choco Filled Cookies has 34.6 g added sugar, 125 mg sodium (about 0.3 g salt) and 13.4 g saturated fat. The FSSAI and UK FSA "high" lines are 10 g added sugar, 600 mg sodium and 5 g saturated fat per 100 g. It is high in sugar and saturated fat.
Last reviewed October 27, 2026. Scored with the CleanPlate method from the published label. Spotted a mistake? .
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