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Parle Hide & Seek Milano Centre Filled Cream Biscuits

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Summary

Parle Hide & Seek Milano is a chocolate creme sandwich biscuit sold in small single packets. It scores EC5: nutrition is low because it is mostly refined flour, sugar and palm oil with almost no protein or fibre, ingredients lose a few points for flavouring and emulsifiers, and risk is the highest band because of sugar and saturated fat. Keep it to an occasional treat.

Full summary

Parle Hide & Seek Milano Centre Filled Cream Biscuits

Parle Hide & Seek Milano Centre Filled Cream Biscuits scores EC5 on CleanPlate: nutrition E, ingredients C, load risk 5.

21%29%47%

Tap a slice or a name to see what it is made of.

Share of calories, per 100 g

  • Protein: 4.8 g per 100 g, 4% of the calories.
  • Carbs (not counting sugars and fibre): 27.5 g per 100 g, 21% of the calories.
  • Sugars: 37.3 g per 100 g, 29% of the calories, of which 37.2 g is added.
  • Fat: 26.9 g per 100 g, 47% of the calories, of which 12.3 g is saturated.
Added sugar37.2 g
Saturated fat12.3 g
Sodium109 mg

The tick is the “high” line

Watch
High added sugar (37.2g per 100g); High saturated fat (12.3g)
In its favour
Low sodium
On the pack
4 claims checked: 1 holds, 2 are partly true, 1 needs care

Last reviewed October 27, 2026

Ingredients, decoded

10 listed
High concernModerate concernLow concernNo concernIn label order. Tap a highlighted one to learn more. How we rate additives
Parle Hide & Seek Milano Centre Filled Cream Biscuits pack, front view

7½ teaspoons of sugar in every 100 g · 37.3 g total sugar, 5 g a teaspoon

High sugarHigh saturated fatHigh calories (over 400 kcal per 100 g)Nutrition per 100 g
ENutrition densityCIngredient integrity5Load risk
Nutrition facts
Energy520 kcal
Protein4.8 g
Carbohydrates64.8 g
Total sugars37.3 g
Added sugars37.2 g
Total fat26.9 g
Saturated fat12.3 g
Trans fat0 g
Cholesterol0 mg
Sodium109 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Think this score is wrong?

What to know about Parle Hide & Seek Milano Centre Filled Cream Biscuits

A chocolate sandwich that is mostly sugar and palm oil

A centre-filled cream biscuit from Parle's Hide & Seek range, built on refined wheat flour, palm oil and a chocolate creme that makes up 40% of the biscuit. It is bought as a familiar, kid-friendly tea-time biscuit and comes as 20 small packets of 12.5 g.

What you get is energy and sweetness: 520 kcal and 37.2 g of added sugar per 100 g, with only 4.8 g protein and no fibre declared. One 12.5 g packet is about 65 kcal and 4.7 g of sugar, so the cost is small per packet and adds up fast when several are eaten.

The name and the front promise a choco filled biscuit, and the list backs that up with cocoa solids in both the creme and the biscuit, though the chocolate taste is helped by declared artificial flavouring. CleanPlate scores it EC5.

Why Parle Hide & Seek Milano Centre Filled Cream Biscuits scores EC5

Nutrition is an E on 4.8 g protein and no fibre per 100 g. Ingredients are a C for flavouring and emulsifiers, and risk is a 5 on 37.2 g added sugar per 100 g.

How we score →
01 Nutrition densityA to E
E

Very low nutrient density

Protein
4.8 g
Fibre
Not declared
Vitamins and minerals
None declared
Energy
520 kcal

01 Nutrition density: why E

Protein is 4.8 g per 100 g and fibre is not declared, so there is little to lift the grade. No vitamins or minerals are listed either.

The energy comes mostly from refined flour, sugar and palm oil, which is why the nutrition grade sits at the bottom.

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal. Protein also has to supply at least 12.5% of the calories to count, and 25% for full credit.

02 Ingredient integrityA to E
C

Mixed processing and additives

Base
Choco Creme, Cocoa Solids, Em...
Main fat
Choco Creme, Cocoa Soli...
Sweeteners
4 types
Additives
5
Flagged
Palm oil, Maida
Artificial flavour or colour
Yes

02 Ingredient integrity: why C

The list is simple in structure: refined wheat flour, palm oil, sugar, invert syrup and cocoa solids, with no hydrogenated fat and no dye. Cocoa solids are only 1.1% of the biscuit.

The marks lost come from artificial flavouring, lecithin, DATEM and calcium phosphate used as raising agent, which cost ingredient points. Nothing on the label overstates what is inside, so the label-integrity part is clean.

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Load risk1 to 5
5

Very high risk

Added sugar
37.2 g
Sodium
109 mg
Saturated fat
12.3 g
Trans fat
0 g

03 Load risk: why 5

Added sugar is the biggest driver at 37.2 g per 100 g, followed by saturated fat at 12.3 g, which is more than twice the 5 g high line.

Energy is 520 kcal per 100 g. Sodium is 109 mg per 100 g and trans fat is declared as 0 g, so neither adds much.

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

Red flags

  • Red flag: High added sugar (37.2g per 100g)
  • Red flag: High saturated fat (12.3g)
  • Red flag: Palm oil listed
  • Red flag: Refined flour (maida) base

Green flags

  • Green flag: Low sodium

Does Parle Hide & Seek Milano Centre Filled Cream Biscuits live up to its claims?

The chocolate filling is real but flavour-assisted, the artificial flavour is declared openly, and the pack weight conflicts with the retailer page.

  • Product name

    “Hide & Seek Milano Choco Filled”

    Partly true

    The chocolate creme is 40% of the biscuit and contains cocoa solids, but the taste is helped by artificial flavouring, and cocoa solids in the biscuit itself are only 1.1%.

  • On the pack

    “Finest Choco Filled Biscuits”

    Partly true

    The filling is real and sizeable at 40%. Sugar is the first ingredient in it, ahead of the oils and cocoa solids.

  • On the pack

    “Contains added flavour (artificial chocolate)”

    Holds

    The pack states it plainly, and the list shows artificial flavouring substances and vanillin.

  • On the pack

    “250 g pack size”

    Be careful

    The pack prints 250 g (20 packets of 12.5 g), while the retailer page showed 200 g. Check the weight on the pack in your hand.

What's in Parle Hide & Seek Milano Centre Filled Cream Biscuits?

Chocolate creme, refined flour and palm oil lead the list. Sugar and saturated fat are the two things to watch.

The ingredient list, read for you

The creme (40%) is sugar, refined palmolein and palm oil, cocoa solids, soy lecithin and flavouring. The biscuit is refined wheat flour, palm oil, more sugar, invert syrup, cocoa solids (1.1%) and liquid glucose, with salt, raising agents and an emulsifier.

Ingredients to watch

  • Added sugarConcern

    37.2 g per 100 g, from sugar, invert syrup and liquid glucose. One 12.5 g packet has about 4.7 g.

  • Saturated fatConcern

    12.3 g per 100 g, from palm oil and palmolein. One packet has about 1.5 g.

  • Artificial flavouring and DATEMWorth watching

    Both cost ingredient points. Neither is a dye or a preservative.

  • Trans fatFine

    Declared as 0 g, and no hydrogenated fat is listed.

What it doesn’t have

  • Fibre is not declared on the panel, and no vitamins or minerals are listed.

Who should eat Parle Hide & Seek Milano Centre Filled Cream Biscuits?

A rare treat for most adults and children, and best avoided as a regular snack when watching sugar or weight.

  • Most adultsRarely

    37.2 g added sugar and 12.3 g saturated fat per 100 g.

  • ChildrenRarely

    Mostly sugar and palm oil; a packet or two at most.

  • Diabetes or prediabetesRarely

    Sugar is 37.2 g per 100 g with almost no protein or fibre.

  • Weight managementRarely

    520 kcal per 100 g, about 65 kcal in each packet.

Parle Hide & Seek Milano Centre Filled Cream Biscuits: common questions

What is the CleanPlate score of Parle Hide & Seek Milano Centre Filled Cream Biscuits?

Parle Hide & Seek Milano is a chocolate creme sandwich biscuit sold in small single packets. It scores EC5: nutrition is low because it is mostly refined flour, sugar and palm oil with almost no protein or fibre, ingredients lose a few points for flavouring and emulsifiers, and risk is the highest band because of sugar and saturated fat. Keep it to an occasional treat. Nutrition E, ingredients C, load risk 5; nutrition and ingredients run A to E, risk runs 1 to 5, and A and 1 are best.

How many calories and how much protein are in Parle Hide & Seek Milano Centre Filled Cream Biscuits?

Per 100 g, Parle Hide & Seek Milano Centre Filled Cream Biscuits has 520 kcal, 4.8 g protein, 64.8 g carbohydrate, 26.9 g fat and 12.3 g saturated fat. One serve (1 packet, 12.5 g) has 65 kcal and 0.6 g protein.

What are the ingredients in Parle Hide & Seek Milano Centre Filled Cream Biscuits?

10 ingredients, in label order: Choco Creme (40%) (Sugar, Refined Oils (Palmolein, Palm Oil), Cocoa Solids, Emulsifier of Vegetable Origin (Soy Lecithin), Nature Identical and Artificial (Vanillin) Flavouring Substances), Refined Wheat Flour (Maida), Refined Palm Oil, Sugar, Invert Sugar Syrup, Cocoa Solids (1.1%), Liquid Glucose, Iodised Salt, Raising Agents (500 (ii), 503 (ii), 341(i)), Emulsifier of Vegetable Origin [472e]. Flagged: Palm oil (low concern), Maida (low concern).

Does Parle Hide & Seek Milano Centre Filled Cream Biscuits live up to its claims?

4 claims checked: 1 holds, 2 are partly true, 1 needs care. "Hide & Seek Milano Choco Filled" is partly true: The chocolate creme is 40% of the biscuit and contains cocoa solids, but the taste is helped by artificial flavouring, and cocoa solids in the biscuit itself are only 1.1%. "Finest Choco Filled Biscuits" is partly true: The filling is real and sizeable at 40%. Sugar is the first ingredient in it, ahead of the oils and cocoa solids.

Who should limit Parle Hide & Seek Milano Centre Filled Cream Biscuits?

Most adults: rarely. 37.2 g added sugar and 12.3 g saturated fat per 100 g. Children: rarely. Mostly sugar and palm oil; a packet or two at most. Diabetes or prediabetes: rarely. Sugar is 37.2 g per 100 g with almost no protein or fibre.

How much sugar, salt and saturated fat does Parle Hide & Seek Milano Centre Filled Cream Biscuits have?

Per 100 g, Parle Hide & Seek Milano Centre Filled Cream Biscuits has 37.2 g added sugar, 109 mg sodium (about 0.3 g salt) and 12.3 g saturated fat. The FSSAI and UK FSA "high" lines are 10 g added sugar, 600 mg sodium and 5 g saturated fat per 100 g. It is high in sugar and saturated fat.

Last reviewed October 27, 2026. Scored with the CleanPlate method from the published label. Spotted a mistake? .

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