Mille Jowar Puffs (Magic Masala)
Published
Mille Jowar Puffs Magic Masala is a baked millet puff with a spiced seasoning, sold as a lighter answer to potato chips. It scores DA4: low on nutrition because protein and fibre are modest, strong on ingredients thanks to a short, plain list, and high on risk because of the salt. A snack for sometimes, a half pack at a time.
Ingredients, decoded
2 listed- Puff
- Supergrain Blend (Jowar, Foxtail Millet, Corn, Rice)(72%)
- Rice Bran Oil (16%)
- Seasoning
- Vegetables and Spices (Onion, Garlic, Tomato, Chilli, Amchur, Tamarind)
- Salt
- Natural and Nature Identical Flavours
- Raw Sugar
- Acidity Regulators (INS330, INS296, INS334)
- Potassium Chloride - Salt Substitute (INS 508)
- Rosemary Extract - Antioxidant (INS 392)
½ teaspoon of sugar in every 100 g · 2.7 g total sugar, 5 g a teaspoon
| Energy | 438.3 kcal |
|---|---|
| Protein | 6.7 g |
| Carbohydrates | 61.4 g |
| Total sugars | 2.7 g |
| Added sugars | 0.5 g |
| Dietary fibre | 3.8 g |
| Total fat | 18.6 g |
| Saturated fat | 3.6 g |
| Trans fat | 0 g |
| Cholesterol | 0 mg |
| Sodium | 1016.1 mg |
Think this score is wrong?
What to know about Mille Jowar Puffs
A baked millet puff with a salty seasoning
Mille Jowar Puffs (Magic Masala) is a 35 g pack of baked puffs. The puff is 88% of the pack: a supergrain blend of jowar, foxtail millet, corn and rice (72%) and rice bran oil (16%). The other 12% is a seasoning of onion, garlic, tomato, chilli, amchur and tamarind, with salt, flavours, raw sugar, three acidity regulators, potassium chloride and rosemary extract. It is bought as a lighter, gluten-free alternative to potato chips.
Per 100 g the puffs give 438 kcal, 6.7 g protein, 3.8 g fibre, 18.6 g fat (3.6 g saturated) and 0.5 g added sugar. The cost is salt: 1,016 mg sodium per 100 g. A serve is about 17 g, half the pack, which is roughly 75 kcal and 173 mg sodium. The whole pack is about 153 kcal and 356 mg sodium.
The pack says baked not fried, no palm oil, no trans fat and no refined sugar, and the list backs these up. It also says no artificial flavours and no preservatives, which need a closer read, because the list has nature-identical flavours and an antioxidant. CleanPlate scores it DA4.
Why Mille Jowar Puffs scores DA4
Nutrition is a D on modest protein (6.7 g) and fibre (3.8 g) per 100 g. Ingredients are an A on a short, plain list. Risk is a 4 because sodium is 1,016 mg per 100 g.
Low nutrient density
- Protein
- 6.7 g
- Fibre
- 3.8 g
- Vitamins and minerals
- None declared
- Energy
- 438 kcal
01 Nutrition density: why D
Protein is 6.7 g per 100 g and fibre is 3.8 g, coming from the jowar, millet, corn and rice base. That is modest for a snack that is 438 kcal per 100 g, so the grade stays low.
No vitamins or minerals are declared, so nothing else lifts it.
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal. Protein also has to supply at least 12.5% of the calories to count, and 25% for full credit.
Clean, minimally processed
- Base
- Puff, Rice Bran Oil)
- Main fat
- Puff, Rice Bran Oil)
- Sweeteners
- Seasoning, Salt,...
- Additives
- 5
- Flagged
- None
02 Ingredient integrity: why A
The list is short and mostly plain: a grain blend, rice bran oil, vegetables, spices and salt. There is no hydrogenated fat, no dye and no sweetener, and the sugar is raw sugar at only 0.5 g per 100 g.
The one thing that costs ingredient points is the natural and nature-identical flavouring. The acidity regulators, potassium chloride and rosemary extract cost nothing. No label promise is hollow.
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
High risk
- Added sugar
- 0.5 g
- Sodium
- 1016.1 mg
- Saturated fat
- 3.6 g
- Trans fat
- 0 g
03 Load risk: why 4
Sodium is the largest part of the risk: 1,016 mg per 100 g, about 173 mg in a 17 g serve. Energy at 438 kcal per 100 g comes next, then saturated fat at 3.6 g per 100 g.
Added sugar (0.5 g) and trans fat (0 g) add almost nothing. Risk lands on a 4 because of the salt.
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
Red flags
- −Red flag: High sodium (1016.1mg per 100g)
Green flags
- +Green flag: Source of fibre
Does Mille Jowar Puffs live up to its claims?
Baked, no palm oil, no trans fat and the lower fat versus chips all hold. No preservatives and no artificial flavours are true on a narrow reading only.
- On the packHolds
“Baked Not Fried”
Nothing in the list or panel contradicts it. The fat comes from rice bran oil at 16% of the pack, giving 18.6 g fat per 100 g.
- On the packBe careful
“No Preservatives”
Rosemary extract (INS 392) is listed as an antioxidant, and citric, malic and tartaric acids are listed as acidity regulators. Their job is not mainly to preserve, but rosemary extract is an antioxidant.
- On the packBe careful
“No Artificial Colours or Flavours”
No colour is listed. The flavours are natural and nature-identical, which are made in a lab to copy natural ones, and they cost ingredient points.
- On the packBe careful
“This product contains 37% millets”
The grain blend is 72% of the pack and holds jowar, foxtail millet, corn and rice. Millets are a part of that, and the rest is corn and rice.
- On the packHolds
“Puffs vs regular potato chips”
The pack shows 19 g fat and 4 g saturated fat per 100 g against 33 g and 13 g for chips. The panel matches at 18.6 g and 3.6 g. Salt is not compared.
What's in Mille Jowar Puffs?
A millet, corn and rice blend with 16% rice bran oil, plus a seasoning of vegetables, spices and salt. The salt is what to watch.
The ingredient list, read for you
The puff is a blend of jowar, foxtail millet, corn and rice (72%) with rice bran oil (16%), together 88% of the pack. The seasoning is the other 12%: onion, garlic, tomato, chilli, amchur and tamarind, then salt, flavours and raw sugar.
Three acidity regulators give a tang, potassium chloride is a salt substitute and rosemary extract is an antioxidant. The vegetables and spices carry no individual percentages.
Ingredients to watch
- SodiumConcern
1,016 mg per 100 g, about 173 mg in a 17 g serve and 356 mg in the whole pack. It is the biggest driver of the risk grade.
- Nature-identical flavoursWorth watching
Natural and nature-identical flavours are listed in the seasoning and cost ingredient points.
- EnergyWorth watching
438 kcal per 100 g, about 75 kcal in a serve, with 18.6 g fat per 100 g.
- Potassium chlorideWorth watching
A salt substitute in the seasoning. It replaces some salt, but sodium is still high.
- Rice bran oil and grain baseFine
Rice bran oil is 16% of the pack, with no palm oil and no hydrogenated fat. Saturated fat is 3.6 g per 100 g and trans fat is 0 g.
- Added sugarFine
0.5 g per 100 g, from raw sugar in the seasoning.
What it doesn’t have
- No vitamins or minerals are declared on the panel.
- No percentages are given for the individual vegetables and spices in the seasoning.
Who should eat Mille Jowar Puffs?
An occasional snack for most adults and children, and rarely for anyone watching blood pressure, since a 17 g serve carries about 173 mg sodium.
- Most adultsOccasionally
1,016 mg sodium per 100 g, about 173 mg in a 17 g serve.
- ChildrenOccasionally
A small pack holds about 356 mg sodium, with little protein or fibre.
- High blood pressureRarely
Sodium is the main driver of the risk grade, and the whole pack gives about 356 mg.
- Weight managementOccasionally
About 75 kcal per 17 g serve, but 438 kcal per 100 g and easy to overeat.
Mille Jowar Puffs: common questions
What is the CleanPlate score of Mille Jowar Puffs (Magic Masala)?
Mille Jowar Puffs Magic Masala is a baked millet puff with a spiced seasoning, sold as a lighter answer to potato chips. It scores DA4: low on nutrition because protein and fibre are modest, strong on ingredients thanks to a short, plain list, and high on risk because of the salt. A snack for sometimes, a half pack at a time. Nutrition D, ingredients A, load risk 4; nutrition and ingredients run A to E, risk runs 1 to 5, and A and 1 are best.
How many calories and how much protein are in Mille Jowar Puffs (Magic Masala)?
Per 100 g, Mille Jowar Puffs (Magic Masala) has 438 kcal, 6.7 g protein, 61.4 g carbohydrate, 18.6 g fat and 3.6 g saturated fat. One serve (about 17 g, half a pack) has 75 kcal and 1.1 g protein.
What are the ingredients in Mille Jowar Puffs (Magic Masala)?
2 ingredients, in label order: Puff (Supergrain Blend (Jowar, Foxtail Millet, Corn, Rice)(72%), Rice Bran Oil (16%)), Seasoning (Vegetables and Spices (Onion, Garlic, Tomato, Chilli, Amchur, Tamarind), Salt, Natural and Nature Identical Flavours, Raw Sugar, Acidity Regulators (INS330, INS296, INS334), Potassium Chloride - Salt Substitute (INS 508), Rosemary Extract - Antioxidant (INS 392)).
Does Mille Jowar Puffs (Magic Masala) live up to its claims?
5 claims checked: 2 hold, 3 need care. "No Preservatives" needs care: Rosemary extract (INS 392) is listed as an antioxidant, and citric, malic and tartaric acids are listed as acidity regulators. Their job is not mainly to preserve, but rosemary extract is an antioxidant. "No Artificial Colours or Flavours" needs care: No colour is listed. The flavours are natural and nature-identical, which are made in a lab to copy natural ones, and they cost ingredient points.
Who should limit Mille Jowar Puffs (Magic Masala)?
Most adults: occasionally. 1,016 mg sodium per 100 g, about 173 mg in a 17 g serve. Children: occasionally. A small pack holds about 356 mg sodium, with little protein or fibre. High blood pressure: rarely. Sodium is the main driver of the risk grade, and the whole pack gives about 356 mg.
How much sugar, salt and saturated fat does Mille Jowar Puffs (Magic Masala) have?
Per 100 g, Mille Jowar Puffs (Magic Masala) has 0.5 g added sugar, 1016 mg sodium (about 2.5 g salt) and 3.6 g saturated fat. The FSSAI and UK FSA "high" lines are 10 g added sugar, 600 mg sodium and 5 g saturated fat per 100 g. It is high in salt.
Last reviewed October 29, 2026. Scored with the CleanPlate method from the published label. Spotted a mistake? .
Label read on 29 October 2026, from photos of the pack. If the pack has changed since, tell us.
Score history (1)
| Date | Score | Method | Why |
|---|---|---|---|
| 29 October 2026 | DA4 | v5.0 | First scored |
Every change to this score is logged. See corrections and the method changelog.
