Amul Milk Chocolate Bar
Red flags
- −Red flag: High added sugar (38.6g per 100g)
- −Red flag: High saturated fat (20.5g)
Green flags
- +Green flag: Source of protein (9.5g)
- +Green flag: Low sodium
Ingredients, decoded
6 listed- Sugar
- cocoa butter
- milk solids
- cocoa solids
- emulsifiers (322, 476)
- artificial flavouring substances (cocoa, vanilla)
EB5
Our take
CleanPlate reviewSugar leads this milk chocolate bar
Amul Milk Chocolate Bar is a 35 g bar of sugar, cocoa butter, milk solids and cocoa solids with two emulsifiers (322, 476) and artificial cocoa and vanilla flavouring. The panel is per 100 g with a 10 g serving.
CleanPlate scores it EB5. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g; its 9.5 g of protein earns no credit because it is under 2.75 g per 100 kcal. The B for ingredients reflects mostly refined or industrial ingredients (led by sugar, cocoa butter and milk solids), with additives that cost points: flavouring and PGPR. The 5 for risk comes mainly from saturated fat (20.5 g per 100 g) and free sugar (38.6 g per 100 g).
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- Product namePartly true
“MILK CHOCOLATE”
Cocoa solids and milk solids are listed, but their shares are not declared and an artificial cocoa and vanilla flavouring is added.
How EB5 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Very low nutrient density
- Protein
- 9.5 g
- Fibre
- Not declared
- Vitamins and minerals
- None declared
- Energy
- 562 kcal
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.
Good, few concerning additives
- Base
- Sugar
- Main fat
- cocoa butter
- Sweeteners
- Sugar
- Additives
- 2
- Flagged
- None
- Artificial flavour or colour
- Yes
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Very high risk
- Added sugar
- 38.6 g
- Sodium
- 98 mg
- Saturated fat
- 20.5 g
- Trans fat
- 0 g
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
A closer look
Does the label add up?
Sugar, cocoa butter, milk solids, cocoa solids, emulsifiers (322, 476) and artificial flavouring substances (cocoa, vanilla); no shares are declared.
Per 100 g: 562 kcal, 34.7 g fat of which 20.5 g saturated, 50.3 g sugar of which 38.6 g added, 9.5 g protein, 98 mg sodium. No fibre line; cholesterol is 2 mg per 100 g.
Ingredients to watch
- Free sugarConcern
38.6 g added sugar per 100 g, 50.3 g total sugar.
- Saturated fatConcern
20.5 g per 100 g, mostly cocoa butter and milk fat.
- Artificial flavouring and PGPRWorth watching
Artificial cocoa and vanilla flavour and PGPR (476) cost points.
- Cocoa butterFine
The fat is cocoa butter, not a refined oil.
Common misconceptions
Myth: "Milk chocolate has the goodness of milk"
Milk solids are listed after sugar and cocoa butter; protein is 9.5 g per 100 g.
Myth: "A small bar is a small amount of sugar"
The 35 g bar still has about 13.5 g of added sugar.
How often, and how
- Healthy adultsOccasionally
- ChildrenRarely
- Diabetes or prediabetesLimit
Smarter ways to eat it
One serving
The panel's 10 g serving keeps the added sugar near 4 g.
Darker chocolate
A higher-cocoa bar gives more flavour per square, so you eat less.
Common questions
Is Amul Milk Chocolate Bar healthy?
Amul Milk Chocolate Bar scores EB5 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: High added sugar (38.6g per 100g); High saturated fat (20.5g). On the plus side: Source of protein (9.5g); Low sodium.
What does the EB5 score mean?
The first letter (E) grades nutritional value: very low nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (5) grades risk nutrients (sugar, sodium, saturated fat): very high risk.
Last reviewed October 11, 2026. Scored with the CleanPlate method from the published label.
Better Chocolates
All 17 →- CA5The Whole Truth Rich 71% Cocoa Bar
- −Red flag: High added sugar (19.2g per 100g)
- −Red flag: High saturated fat (31.2g)
Poor - EB4Amul Almondbar Milk Chocolate Bar
- −Red flag: High added sugar (39.4g per 100g)
- −Red flag: High saturated fat (7.4g)
Poor - EB4Amul Sugar Free Dark Chocolate Bar
- −Red flag: High saturated fat (20.7g)
- +Green flag: Source of protein (6g)
Poor