As-It-Is Protein Powders#22 of 34 in categoryRating 3/5

As-It-Is ONE Whey Protein Concentrate (Unflavoured)

Red flags

No major red flags on the label.

Green flags

Green flag: High protein (80g per 100g)
Green flag: No added sugar
Green flag: No additives

Ingredients, decoded

1 listed

Whey Protein Concentrate Powder

ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

High calories (over 400 kcal per 100 g)Nutrition per 100 g

CNutritionCIngredients3Risk

Energy402.9 kcal

Protein80 g

Carbohydrates9.1 g

Total sugars4.3 g

Added sugars0 g

Total fat5.1 g

Saturated fat2.9 g

Trans fat0 g

Cholesterol194.3 mg

Sodium266.3 mg

Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

One-ingredient whey concentrate with 80 g protein

As-It-Is ONE Whey Protein Concentrate (Unflavoured) is a 1 kg tub with one ingredient, whey protein concentrate powder. One 35 g heaped scoop gives 28 g of protein. The panel is printed per serve and converted here to per 100 g.

CleanPlate scores it CC3. The C for nutrition is middling: 80 g protein per 100 g. The C for ingredients reflects mostly refined or industrial ingredients (led by whey protein concentrate powder), and almost no additives. The 3 for risk comes mainly from calories (403 kcal per 100 g) and sodium (266 mg per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

On the pack
“28g PROTEIN”
Holds
80 g per 100 g in a 35 g scoop is 28 g of protein.
On the pack
“ONE INGREDIENT · ZERO COMPROMISES”
Holds
The list is whey protein concentrate powder only.
On the pack
“Pure, clean & raw.”
Be careful
A marketing phrase; the concentrate is still instantised and filtered.
On the pack
“DOPE FREE”
Be careful
A testing claim that cannot be checked from the label.

How CC3 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →

01 Nutritional valueA to E

Adequate nutrient density

Protein: 80 g
Fibre: Not declared
Vitamins and minerals: None declared
Energy: 403 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E

Mixed processing and additives

Base: Whey Protein Concentrate Powd...
Sweeteners: None added
Additives: 0
Flagged: None

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5

Moderate risk

Added sugar: 0 g
Sodium: 266.3 mg
Saturated fat: 2.9 g
Trans fat: 0 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

A closer look

Does the label add up?

Whey protein concentrate powder.

Per 100 g: 403 kcal, 5.14 g fat of which 2.86 g saturated, 4.29 g sugar of which 0 g added, 80 g protein, 266 mg sodium. The panel prints values per 35 g serve only, converted to per 100 g (x100/35). The gallery says the powder mixes in 10 to 30 seconds and the back says 15 to 30 seconds; neither is scored.

Ingredients to watch

Concentrated proteinWorth watching
A whey concentrate is an industrial extract, which is why the ingredients grade is a C.
Saturated fatWorth watching
2.9 g per 100 g.
AdditivesFine
None, and no flavour or sweetener.
ProteinFine
80 g per 100 g from one ingredient.

Common misconceptions

Myth: "Raw means unprocessed"

The whey is filtered from milk and dried into a concentrate.

Myth: "One ingredient means a whole food"

The ingredient is a milk protein concentrate, not milk.

How often, and how

Healthy adultsA scoop a day at most, if food protein falls short
ChildrenNot needed
Diabetes or prediabetesFine in moderation

Smarter ways to eat it

One scoop

A 35 g scoop is about 141 kcal with 28 g of protein and 93 mg of sodium.

Mix it into

Plain whey goes into curd, oats or a smoothie without added sugar.

Common questions

Is As-It-Is ONE Whey Protein Concentrate (Unflavoured) healthy?

As-It-Is ONE Whey Protein Concentrate (Unflavoured) scores CC3 (Fair) on CleanPlate, which makes it an occasional-use product, where the concerns start to outweigh the positives. We found no major red flags on its label. On the plus side: High protein (80g per 100g); No added sugar; No additives.

What does the CC3 score mean?

The first letter (C) grades nutritional value: adequate nutrient density. The second letter (C) grades ingredient and label integrity: mixed processing and additives. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.

Last reviewed October 17, 2026. Scored with the CleanPlate method from the published label.

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