Britannia NutriChoice Sugar Free Cracker
Red flags
- −Red flag: High saturated fat (7.3g)
- −Red flag: Refined flour (maida) base
- −Red flag: Palm oil listed
Green flags
- +Green flag: Source of protein (9.6g)
- +Green flag: No added sugar
Ingredients, decoded
10 listed- Refined Wheat Flour (Maida) (89%)
- Refined Palm & Palmolein Oil
- Raising Agents [503 (Ii) & 500(Ii)]
- Iodised Salt
- Milk Solids
- Yeast
- Natural & Nature Identical Flavouring Substances
- Emulsifier [322(I)]
- Acidity Regulators [330 & 334]
- Dough Conditioner [223]
EB4
Our take
CleanPlate reviewA sugar-free cracker that is 89% refined flour
Britannia NutriChoice Sugar Free Cracker is refined wheat flour (maida, 89%), palm and palmolein oil, raising agents, salt, milk solids, yeast, flavouring, lecithin, two acidity regulators and a dough conditioner (INS 223, sodium metabisulphite).
CleanPlate scores it EB4. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g; its 9.6 g of protein earns no credit because it is under 2.75 g per 100 kcal. The B for ingredients reflects mostly refined or industrial ingredients (led by refined wheat flour, refined palm & palmolein oil and milk solids), with additives that cost points: sodium metabisulphite and flavouring. The 4 for risk comes mainly from sodium (600 mg per 100 g) and saturated fat (7.3 g per 100 g).
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- Product nameHolds
“Sugar Free Cracker”
No sugar or sweetener is listed; total sugars are 0.3 g per 100 g.
- Retail listingHolds
“No added Sugar”
Added sugar is 0 g.
How EB4 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Very low nutrient density
- Protein
- 9.6 g
- Fibre
- Not declared
- Vitamins and minerals
- None declared
- Energy
- 465 kcal
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.
Good, few concerning additives
- Base
- Refined Wheat Flour
- Main fat
- Refined Palm & Palmolei...
- Sweeteners
- None added
- Additives
- 6
- Flagged
- Maida, Palmolein
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
High risk
- Added sugar
- 0 g
- Sodium
- 600 mg
- Saturated fat
- 7.3 g
- Trans fat
- 0 g
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
A closer look
Does the label add up?
Refined wheat flour (maida) 89%, refined palm and palmolein oil, raising agents (INS 503(ii), 500(ii)), iodised salt, milk solids, yeast, natural and nature-identical flavouring, emulsifier (INS 322(i)), acidity regulators (INS 330, 334) and dough conditioner (INS 223).
Per 100 g: 465 kcal, 15 g fat of which 7.3 g saturated, 0.3 g sugar of which 0 g added, 9.6 g protein, 600 mg sodium. Cholesterol is printed 0.01 mg (not stored). No fibre line; a maida product earns no fibre credit. INS 223 is a sulphite and the listing's allergen line names sulphite.
Ingredients to watch
- Refined flourConcern
Maida is 89% of the cracker.
- SodiumWorth watching
600 mg per 100 g, about 78 mg in a 13 g serve.
- Sulphite conditionerWorth watching
INS 223 costs 3 points and is a sulphite allergen.
- No sugarFine
0 g added sugar.
Common misconceptions
Myth: "Sugar free means healthy"
The cracker is 89% refined flour and the energy is 465 kcal per 100 g.
Myth: "Crackers are lighter than biscuits"
Fat is 15 g per 100 g, 7.3 g of it saturated.
How often, and how
- Healthy adultsOccasionally
- ChildrenRarely
- Diabetes or prediabetesLimit
Smarter ways to eat it
Pair with protein
Top with paneer or hummus rather than butter.
Choose whole grain
Pick a cracker with whole wheat or millet first on the list.
Common questions
Is Britannia NutriChoice Sugar Free Cracker healthy?
Britannia NutriChoice Sugar Free Cracker scores EB4 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: High saturated fat (7.3g); Refined flour (maida) base; Palm oil listed. On the plus side: Source of protein (9.6g); No added sugar.
What does the EB4 score mean?
The first letter (E) grades nutritional value: very low nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.
Which ingredients in Britannia NutriChoice Sugar Free Cracker should I watch?
Refined Wheat Flour (Maida) (89%) (Maida), Refined Palm & Palmolein Oil (Palmolein).
Last reviewed October 10, 2026. Scored with the CleanPlate method from the published label.
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