CraxChips & Snacks#54 of 68 in categoryRating 2.3/5

Crax Fryumms Classic Salted Puffs

Red flags

  • Red flag: High saturated fat (10.8g)
  • Red flag: Refined flour (maida) base
  • Red flag: Palm oil listed

Green flags

  • Green flag: High protein (11.8g per 100g)
  • Green flag: No added sugar

Ingredients, decoded

5 listed
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

EB4

Nutrition per 100 g
ENutritionBIngredients4Risk
VerdictPOOR
Energy492 kcal
Protein11.8 g
Carbohydrates60.3 g
Total sugars4.2 g
Added sugars0 g
Total fat22 g
Saturated fat10.8 g
Trans fat0.11 g
Cholesterol0 mg
Sodium452 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Fried wheat puffs, mostly flour, starch and palmolein

Crax Fryumms Classic Salted Puffs are refined wheat flour (maida), refined palmolein, maize starch and salt with a raising agent (INS 500ii). The 65 g pack holds two ready-to-eat fried shapes.

CleanPlate scores it EB4. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g; its 11.8 g of protein earns no credit because it is under 2.75 g per 100 kcal. The B for ingredients reflects mostly refined or industrial ingredients (led by refined wheat flour, edible vegetable oil and maize starch), and almost no additives. The 4 for risk comes mainly from saturated fat (10.8 g per 100 g) and sodium (452 mg per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Retail listing

    “Lightly salted”

    Be careful

    Sodium is 452 mg per 100 g, about 294 mg in a 65 g pack, which is moderate rather than light.

How EB4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
E

Very low nutrient density

Protein
11.8 g
Fibre
Not declared
Vitamins and minerals
None declared
Energy
492 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
B

Good, few concerning additives

Base
Refined Wheat Flour
Main fat
Edible Vegetable Oil
Sweeteners
None added
Additives
1
Flagged
Maida, Palmolein

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
4

High risk

Added sugar
0 g
Sodium
452 mg
Saturated fat
10.8 g
Trans fat
0.11 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

A closer look

Does the label add up?

Refined wheat flour (maida), refined palmolein oil, iodised salt, maize starch and raising agent (INS 500 ii).

Per 100 g: 492 kcal, 22 g fat of which 10.8 g saturated, 4.2 g sugar of which 0 g added, 11.8 g protein, 452 mg sodium. Total sugar 4.2 g with no sugar listed (it comes from the flour and starch); trans fat is 0.11 g. No fibre line.

Ingredients to watch

  • Saturated fatConcern

    10.8 g per 100 g from palmolein, about 7 g in a 65 g pack.

  • Refined flour baseWorth watching

    Maida and starch give little fibre or micronutrients.

  • SodiumWorth watching

    452 mg per 100 g.

  • One additiveFine

    Only a raising agent; no colour, preservative or flavouring.

Common misconceptions

Myth: "Puffs are light, so low in calories"

They are fried and come to 492 kcal per 100 g.

Myth: "There is protein in maida snacks"

The 11.8 g per 100 g comes from refined flour and earns no credit.

How often, and how

  • Healthy adultsOccasionally
  • ChildrenRarely
  • Diabetes or prediabetesLimit

Smarter ways to eat it

Share the pack

Half a pack is about 160 kcal.

Swap for roasted snacks

Roasted chana or makhana is crunchy with less saturated fat.

Common questions

Is Crax Fryumms Classic Salted Puffs healthy?

Crax Fryumms Classic Salted Puffs scores EB4 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: High saturated fat (10.8g); Refined flour (maida) base; Palm oil listed. On the plus side: High protein (11.8g per 100g); No added sugar.

What does the EB4 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Which ingredients in Crax Fryumms Classic Salted Puffs should I watch?

Refined Wheat Flour (Maida) (Maida), Edible Vegetable Oil (Refined Palmolein Oil) (Palmolein).

Last reviewed October 10, 2026. Scored with the CleanPlate method from the published label.

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