Kellogg'sBreakfast Cereals#75 of 100 in categoryRating 3/5

Kellogg's Crunchy Chocolate Cookie Crumble Granola

Red flags

  • Red flag: High added sugar (22g per 100g)
  • Red flag: Contains Caramel Colour (Class IV)

Green flags

  • Green flag: Source of protein (8.4g)
  • Green flag: High fibre (6.8g)

Ingredients, decoded

23 listed
  • Rolled Oats & Oat Flour (36.7%)
  • Sugar
  • Edible Vegetable Oil (Sunflower Oil)
  • Dark Chocolate Powder (7.5%) (Sugar, Cocoa Solids, Cocoa Butter)
  • Corn Meal (6.2%)
  • Rice Flour (5.6%)
  • Rolled Barley (3.9%)
  • Wheat Flour (Atta) (3.6%)
  • Cereal Extract
  • Liquid Glucose
  • Pumpkin Seeds (2%)
  • Cocoa Solids (1.4%)
  • Honey
  • Iodized Salt
  • Minerals
  • Sorghum (Jowar) Flour
  • Ragi Flour
  • Flavours (Nature Identical and Artificial - Cream)
  • Antioxidant (INS 307b)
  • Raising Agent (INS 500(ii))
  • Humectant (INS 452(i))
  • Colour (INS 150d)
  • Vitamins
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

High sugarHigh calories (over 400 kcal per 100 g)Nutrition per 100 g
CNutritionBIngredients4Risk
Energy426 kcal
Protein8.4 g
Carbohydrates75.1 g
Total sugars24.1 g
Added sugars22 g
Dietary fibre6.8 g
Total fat11.7 g
Saturated fat2.2 g
Trans fat0 g
Cholesterol0 mg
Sodium201 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Chocolate cookie granola: 22 g added sugar, 6.8 g fibre

Kellogg's Crunchy Chocolate Cookie Crumble Granola is a 400 g pack of baked granola made from rolled oats and oat flour (36.7%), sugar, sunflower oil, dark chocolate powder (7.5%), corn meal, rice flour, barley, wheat atta and pumpkin seeds, with cereal extract, glucose, honey, flavouring and caramel colour. The panel is printed per 100 g.

CleanPlate scores it CB4. The C for nutrition is middling: 6.8 g fibre per 100 g; its 8.4 g of protein earns no credit because it is under 2.75 g per 100 kcal. The B for ingredients reflects a mix of whole and refined ingredients (led by rolled oats & oat flour, sugar and edible vegetable oil), with additives that cost points: caramel colour, polyphosphates and flavouring. The 4 for risk comes mainly from free sugar (23.5 g per 100 g) and calories (426 kcal per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • On the pack

    “Protein”

    Holds

    8.4 g per 100 g is above the 5.5 g source line.

  • On the pack

    “Fibre”

    Holds

    6.8 g per 100 g is above the 6 g high line.

  • On the pack

    “Made without any maida or palm oil”

    Holds

    The flour is atta and the oil is sunflower.

  • Product name

    “Chocolate Cookie Crumble”

    Be careful

    Dark chocolate powder is 7.5%, but no cookie ingredient is listed.

How CB4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
C

Adequate nutrient density

Protein
8.4 g
Fibre
6.8 g
Vitamins and minerals
None declared
Energy
426 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
B

Good, few concerning additives

Base
Rolled Oats & Oat Flour
Main fat
Edible Vegetable Oil
Sweeteners
4 types
Additives
3
Flagged
Caramel Colour (Class IV)
Artificial flavour or colour
Yes

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
4

High risk

Added sugar
22 g
Sodium
201 mg
Saturated fat
2.2 g
Trans fat
0 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

A closer look

Does the label add up?

Rolled oats and oat flour (36.7%), sugar, edible vegetable oil (sunflower oil), dark chocolate powder (7.5%) (sugar, cocoa solids, cocoa butter), corn meal (6.2%), rice flour (5.6%), rolled barley (3.9%), wheat flour (atta) (3.6%), cereal extract, liquid glucose, pumpkin seeds (2%), cocoa solids (1.4%), honey, iodized salt, minerals, sorghum flour, ragi flour, flavours (nature-identical and artificial, cream), antioxidant (307b), raising agent (500(ii)), humectant (452(i)), colour (150d) and vitamins.

Per 100 g: 426 kcal, 11.7 g fat of which 2.2 g saturated, 24.1 g sugar of which 22 g added, 6.8 g fibre, 8.4 g protein, 201 mg sodium. The 'per 100 g' box on the panel is unticked; the values are read as per 100 g because they match the panel's own per 40 g %RDA column and the listing. Vitamins are named with no amounts, so no micronutrients are recorded. Cookie crumble is a flavour style name and is not scored as a missing ingredient.

Ingredients to watch

  • Free sugarConcern

    23.5 g per 100 g, counting the cereal extract and glucose; 22 g is declared as added.

  • Colour and phosphateWorth watching

    Caramel colour 150d and a polyphosphate cost 8 points on ingredients.

  • CaloriesWorth watching

    426 kcal per 100 g.

  • FibreFine

    6.8 g per 100 g.

Common misconceptions

Myth: "Granola is a health food"

This one has 22 g added sugar per 100 g.

Myth: "Cookie crumble means real cookies"

No cookie ingredient is listed.

How often, and how

  • Healthy adultsA few times a week
  • ChildrenOccasionally
  • Diabetes or prediabetesOccasionally, watch the sugar

Smarter ways to eat it

Use it as a topping

A spoonful on curd and fruit.

Mix with plain oats

Cuts the sugar per bowl.

Common questions

Is Kellogg's Crunchy Chocolate Cookie Crumble Granola healthy?

Kellogg's Crunchy Chocolate Cookie Crumble Granola scores CB4 (Fair) on CleanPlate, which makes it an occasional-use product, where the concerns start to outweigh the positives. The main concerns are: High added sugar (22g per 100g); Contains Caramel Colour (Class IV). On the plus side: Source of protein (8.4g); High fibre (6.8g).

What does the CB4 score mean?

The first letter (C) grades nutritional value: adequate nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Which ingredients in Kellogg's Crunchy Chocolate Cookie Crumble Granola should I watch?

Colour (INS 150d) (Caramel Colour (Class IV)).

Last reviewed October 19, 2026. Scored with the CleanPlate method from the published label.

Better Breakfast Cereals

All 100 →