Kellogg's Multigrain Chocos Crunchy Bites
Red flags
- −Red flag: High added sugar (27g per 100g)
- −Red flag: Contains Caramel Colour (Class IV)
Green flags
- +Green flag: Source of protein (8.3g)
- +Green flag: High fibre (6.4g)
Ingredients, decoded
11 listed- Multigrain Flour Mix (68.9%) {Wheat Flour (Atta) (47.5%), Corn Meal (17.8%), Sorghum (Jowar) Flour (3.6%)}
- Sugar
- Choco Creme (4.7%) {Sugar, Edible Vegetable Oil (Palm Kernel Oil), Cocoa Solids, Emulsifier (INS 476)}
- Invert Syrup
- Minerals
- Iodized Salt
- Flavours {Nature Identical & Artificial (Marshmallow, Caramel & Vanilla)}
- Cocoa Solids (0.3%)
- Colour (INS 150d)
- Vitamins
- Antioxidant (INS 307b)
[F] BB3
Our take
CleanPlate reviewA "high protein" chocolate cereal that is not high in protein
Kellogg's Multigrain Chocos Crunchy Bites are atta (47.5%), corn meal (17.8%) and jowar (3.6%) with sugar, a choco creme of sugar, palm kernel oil, cocoa and PGPR, invert syrup, minerals, salt, artificial marshmallow, caramel and vanilla flavours, caramel colour and vitamins.
CleanPlate scores it [F][L]BB3. The B for nutrition reflects 6.4 g fibre per 100 g; its 8.3 g of protein earns no credit because it is under 2.75 g per 100 kcal. The [F] marks that added calcium, iron, vitamin B1 and vitamin B2 lift the grade; without them it would be C. The B for ingredients reflects a mix of whole and refined ingredients (led by wheat flour, corn meal and sorghum flour), with additives that cost points: caramel colour, flavouring and pgpr. The [L] marks a hollow label promise: the claim "High Protein" does not hold: protein 8.3 g per 100 g is under 11 g (5.5 for drinks) and 2.16 g per 100 kcal is under 5.5. The 3 for risk comes mainly from free sugar (27 g per 100 g) and sodium (270 mg per 100 g).
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- On the packMisleading
“High Protein”
8.3 g per 100 g and 2.2 g per 100 kcal; FSSAI needs 11 g or 5.5 g.
- On the packHolds
“High Fibre”
6.4 g per 100 g.
- On the packHolds
“No Maida”
Atta, corn meal and jowar.
- On the packBe careful
“Choco Caramel”
Footnoted as caramel flavour; cocoa is 0.3% plus the creme.
How BB3 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Good nutrient density
- Protein
- 8.3 g
- Fibre
- 6.4 g
- Vitamins and minerals
- 10 declared
- Energy
- 385 kcal
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.
Good, few concerning additives
- Base
- Multigrain Flour Mix {Wheat F...
- Main fat
- Choco Creme {Sugar, Edi...
- Sweeteners
- 3 types
- Additives
- 2
- Flagged
- Caramel Colour (Class IV)
- Artificial flavour or colour
- Yes
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Moderate risk
- Added sugar
- 27 g
- Sodium
- 270 mg
- Saturated fat
- 1.9 g
- Trans fat
- 0 g
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
[F] Added vitamins or minerals meaningfully lift this product's nutrition grade. Without them it would score lower.
[L] The name or pack claims promise more than the ingredient list delivers. See Claims vs reality.
A closer look
Does the label add up?
Atta (47.5%), corn meal (17.8%), jowar (3.6%), sugar, choco creme (4.7%) of sugar, palm kernel oil, cocoa and 476, invert syrup, minerals, salt, nature-identical and artificial flavours (marshmallow, caramel, vanilla), cocoa (0.3%), colour 150d, vitamins, 307b.
Per 100 g: 385 kcal, 3.2 g fat of which 1.9 g saturated, 27.5 g sugar of which 27 g added, 6.4 g fibre, 8.3 g protein, 270 mg sodium and added calcium, iron, zinc and vitamins.
Ingredients to watch
- Added sugarConcern
27 g per 100 g, 8.1 g in a 30 g bowl; about 28% of the calories.
- Protein claimWorth watching
"High Protein" is not met on the adult FSSAI basis.
- Whole wheatFine
Atta leads; no maida.
Common misconceptions
Myth: "Fortified with vitamins means it is a healthy breakfast"
The added vitamins are real, but they sit on top of the sugar rather than cancelling it.
Myth: "A cereal for kids should be sweet to get them to eat breakfast"
Children get used to the sweetness level they are given; a less sweet base with fruit works too.
How often, and how
- Healthy adultsMost days
- ChildrenMost days
- Diabetes or prediabetesFine in moderation
Smarter ways to eat it
Mix with plain oats
Half this and half plain rolled oats keeps the taste and halves the sugar or salt per bowl.
Measure the bowl
A 30 g kids' serve is about three heaped tablespoons; most children pour double.
Common questions
Is Kellogg's Multigrain Chocos Crunchy Bites healthy?
Kellogg's Multigrain Chocos Crunchy Bites scores BB3 (Good) on CleanPlate, which makes it a reasonable choice with a trade-off or two worth knowing about. The main concerns are: High added sugar (27g per 100g); Contains Caramel Colour (Class IV). On the plus side: Source of protein (8.3g); High fibre (6.4g).
What does the BB3 score mean?
The first letter (B) grades nutritional value: good nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk. The [F] means added vitamins or minerals meaningfully lift the nutrition grade.
Which ingredients in Kellogg's Multigrain Chocos Crunchy Bites should I watch?
Colour (INS 150d) (Caramel Colour (Class IV)).
Last reviewed October 7, 2026. Scored with the CleanPlate method from the published label.
Better Breakfast Cereals
All 91 →- AA1Yoga Bar 0% Added Sugar Super Muesli
- +Green flag: High protein (15g per 100g)
- +Green flag: High fibre (14g)
Excellent - BA1GOAT Life High Protein Overnight Oats Tiramisu
- +Green flag: High protein (26.7g per 100g)
- +Green flag: High fibre (8g)
Very Good - BB1GOAT Life High Protein Overnight Oats Mocha Marvel
- +Green flag: High protein (26.7g per 100g)
- +Green flag: High fibre (6.7g)
Very Good - [F]BA2Kellogg's Muesli 0% Added SugarFortified
- +Green flag: Source of protein (9.3g)
- +Green flag: High fibre (6.4g)
Very Good