Kellogg's Multigrain Chocos More Chocolatey
Red flags
- −Red flag: High added sugar (27g per 100g)
- −Red flag: Contains Caramel Colour (Class IV)
- −Red flag: Palm oil listed
Green flags
- +Green flag: Source of protein (9g)
- +Green flag: High fibre (7g)
Ingredients, decoded
11 listed- Multigrain Flour Mix (64.8%) {Wheat Flour (Atta) (55.8%), Sorghum (Jowar) Flour (3%), Rice Flour (3%), Corn Meal (3%)}
- Sugar
- Cocoa Solids (5.3%)
- Minerals
- Cereal Extract
- Iodized Salt
- Colours (INS 150a, INS 150d)
- Edible Vegetable Oil (Palmolein)
- Flavours {Nature Identical & Artificial (Cream)}
- Vitamins
- Antioxidant (INS 307b)
[F] BB4
Our take
CleanPlate reviewWhole wheat base, sugar as the second ingredient
Kellogg's Multigrain Chocos are chocolate-flavoured wheat shells: whole wheat atta (55.8%) with jowar, rice and corn, then sugar, cocoa (5.3%), added minerals and vitamins, cereal extract, a little palmolein, caramel colours and cream flavourings.
CleanPlate scores it [F][L]BB4. The B for nutrition reflects fibre and whole wheat plus added calcium, iron and vitamins; without them it would be a C, hence the [F]. The B for ingredients reflects a whole-grain base held back by palmolein, caramel colours, artificial flavour and a "High Protein" claim that fails FSSAI's threshold, hence the [L]. The 4 for risk comes from sugar, which supplies about 29% of the calories.
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- On the packHolds
“No Maida”
No refined wheat flour is listed; whole wheat atta is 55.8%.
- On the packMisleading
“High Protein & High Fibre”
The fibre holds at 7 g per 100 g. Protein is 9 g per 100 g, below FSSAI's 11 g minimum for a high-protein claim.
- Product nameHolds
“More Chocolatey”
Cocoa solids are 5.3%.
How BB4 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Good nutrient density
- Protein
- 9 g
- Fibre
- 7 g
- Vitamins and minerals
- 10 declared
- Energy
- 373 kcal
Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.
Good, few concerning additives
- Base
- Multigrain Flour Mix {Wheat F...
- Main fat
- Edible Vegetable Oil
- Sweeteners
- Sugar
- Additives
- 1
- Flagged
- Caramel Colour (Class IV), Palmolein
- Artificial flavour or colour
- Yes
Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.
High risk
- Added sugar
- 27 g
- Sodium
- 250 mg
- Saturated fat
- 1.2 g
- Trans fat
- 0 g
Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.
[F] Added vitamins or minerals meaningfully lift this product's nutrition grade. Without them it would score lower.
[L] The name or pack claims promise more than the ingredient list delivers. See Claims vs reality.
A closer look
Does the label add up?
Multigrain flour mix (64.8%) of whole wheat atta (55.8%), jowar, rice and corn (3% each); then sugar, cocoa solids (5.3%), minerals, cereal extract, salt, caramel colours 150a and 150d, palmolein, nature-identical and artificial cream flavours, vitamins and antioxidant 307b.
Per 100 g: 373 kcal, 3 g fat of which 1.2 g saturated, 27.5 g sugar of which 27 g added, 7 g fibre, 9 g protein, 250 mg sodium, 700 mg calcium and 6.7 mg iron.
Ingredients to watch
- Added sugarConcern
27 g per 100 g, 8.1 g in a 30 g bowl; about 29% of the calories.
- Protein claimWorth watching
A 30 g bowl gives 2.7 g protein; most of the protein comes from the milk.
- Colour and flavourWorth watching
Caramel 150a and 150d, artificial cream flavour.
- Whole wheat and fibreFine
55.8% atta, 7 g fibre per 100 g.
Common misconceptions
Myth: "Fortified with vitamins means it is a healthy breakfast"
The added vitamins are real, but they sit on top of the sugar rather than cancelling it.
Myth: "No maida means low sugar"
The flour is whole wheat, but sugar is still the second ingredient.
How often, and how
- Healthy adultsOccasionally
- ChildrenA few times a week at most, in a measured 30 g bowl
- Diabetes or prediabetesLimit; the sugar share is high
Smarter ways to eat it
Half and half
Mix Chocos half and half with plain wheat flakes or oats to keep the taste and halve the sugar.
Pour less, add fruit
A 30 g bowl is smaller than most people pour. Measure once, then add banana, berries or chopped apple for sweetness and fibre.
Common questions
Is Kellogg's Multigrain Chocos More Chocolatey healthy?
Kellogg's Multigrain Chocos More Chocolatey scores BB4 (Fair) on CleanPlate, which makes it an occasional-use product, where the concerns start to outweigh the positives. The main concerns are: High added sugar (27g per 100g); Contains Caramel Colour (Class IV); Palm oil listed. On the plus side: Source of protein (9g); High fibre (7g).
What does the BB4 score mean?
The first letter (B) grades nutritional value: good nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk. The [F] means added vitamins or minerals meaningfully lift the nutrition grade.
Which ingredients in Kellogg's Multigrain Chocos More Chocolatey should I watch?
Colours (INS 150a, INS 150d) (Caramel Colour (Class IV)), Edible Vegetable Oil (Palmolein) (Palmolein).
Last reviewed September 29, 2026. Scored with the CleanPlate method from the published label.
Better Breakfast Cereals
All 24 →- [F]BA2Kellogg's Muesli 0% Added SugarFortified
- +Green flag: Source of protein (9.3g)
- +Green flag: High fibre (6.4g)
Very Good - [F]BA3Kellogg's Froot LoopsFortified
- −Red flag: High added sugar (30g per 100g)
- −Red flag: Refined flour (maida) base
Good - [F]BA3Kellogg's Original Corn FlakesFortified
- +Green flag: Source of protein (6.7g)
Good - CA2Kwality Corn Flakes
- −Red flag: Contains BHA
- +Green flag: Source of protein (6.8g)
Good