Kellogg's Protein Chocos
Red flags
- −Red flag: High added sugar (23.7g per 100g)
Green flags
- +Green flag: High protein (14.1g per 100g)
- +Green flag: High fibre (6.5g)
Ingredients, decoded
12 listed- Multigrain Flour Mix (63.6%) {Wheat Flour (Atta) (40%), Oats Flour (13.4%), Corn Meal (7.1%), Rice Flour (3.1%)}
- Sugar
- Wheat Gluten
- Cocoa Solids (5.4%)
- Cereal Extract
- Minerals
- Edible Vegetable Oil (Sunflower Oil)
- Iodized Salt
- Flavours (Nature Identical)
- Vitamins
- Antioxidant (INS 307b)
- Sweetener (INS 960)
[F] BB3
Our take
CleanPlate reviewMore protein than regular Chocos, the same kind of sugar
Kellogg's Protein Chocos are atta (40%), oat flour (13.4%), corn meal and rice flour with sugar, wheat gluten, cocoa solids (5.4%), cereal extract, minerals, sunflower oil, salt, nature-identical flavours, vitamins and stevia.
CleanPlate scores it [F]BB3. The B for nutrition reflects 14.1 g protein and 6.5 g fibre per 100 g. The [F] marks that added calcium, iron, vitamin C and zinc lift the grade; without them it would be C. The B for ingredients reflects a mix of whole and refined ingredients (led by wheat flour, oats flour and corn meal), with additives that cost points: flavouring and steviol glycosides. The 3 for risk comes mainly from free sugar (23.7 g per 100 g) and sodium (145 mg per 100 g).
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- On the packHolds
“High Protein”
14.1 g per 100 g, above the FSSAI 11 g threshold; 4.2 g in a 30 g bowl before milk.
- On the packHolds
“50% More Protein”
Compared with regular Multigrain Chocos (about 9 g).
- On the packHolds
“High Fibre”
6.5 g per 100 g.
- On the packHolds
“No Maida”
Atta, oats, corn and rice flour.
How BB3 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Good nutrient density
- Protein
- 14.1 g
- Fibre
- 6.5 g
- Vitamins and minerals
- 9 declared
- Energy
- 389 kcal
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.
Good, few concerning additives
- Base
- Multigrain Flour Mix {Wheat F...
- Main fat
- Edible Vegetable Oil
- Sweeteners
- Sugar
- Additives
- 1
- Flagged
- None
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Moderate risk
- Added sugar
- 23.7 g
- Sodium
- 145 mg
- Saturated fat
- 0.8 g
- Trans fat
- 0 g
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
[F] Added vitamins or minerals meaningfully lift this product's nutrition grade. Without them it would score lower.
A closer look
Does the label add up?
Atta (40%), oat flour (13.4%), corn meal (7.1%), rice flour (3.1%), sugar, wheat gluten, cocoa solids (5.4%), cereal extract, minerals, sunflower oil, salt, nature-identical flavours, vitamins, 307b, stevia.
Per 100 g: 389 kcal, 3.6 g fat of which 0.8 g saturated, 23.7 g sugar, all added, 6.5 g fibre, 14.1 g protein, 145 mg sodium and added calcium, iron, zinc and vitamins.
Ingredients to watch
- Added sugarConcern
23.7 g per 100 g, 7.1 g in a 30 g bowl; about 24% of the calories.
- ProteinFine
14.1 g per 100 g, mostly wheat gluten.
- Low fatFine
3.6 g fat, 0.8 g saturated.
Common misconceptions
Myth: "Fortified with vitamins means it is a healthy breakfast"
The added vitamins are real, but they sit on top of the sugar rather than cancelling it.
Myth: "Protein cereal means a protein breakfast"
A 30 g bowl gives about 4 g protein; the milk gives more.
How often, and how
- Healthy adultsA few times a week
- ChildrenA 30 g bowl, not daily
- Diabetes or prediabetesLimit; 24 g added sugar per 100 g
Smarter ways to eat it
Mix with plain oats
Half this and half plain rolled oats keeps the taste and halves the sugar or salt per bowl.
Sweeten with fruit
Banana, berries or apple on top add sweetness and fibre without more sugar.
Common questions
Is Kellogg's Protein Chocos healthy?
Kellogg's Protein Chocos scores BB3 (Good) on CleanPlate, which makes it a reasonable choice with a trade-off or two worth knowing about. The main concerns are: High added sugar (23.7g per 100g). On the plus side: High protein (14.1g per 100g); High fibre (6.5g).
What does the BB3 score mean?
The first letter (B) grades nutritional value: good nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk. The [F] means added vitamins or minerals meaningfully lift the nutrition grade.
Last reviewed October 7, 2026. Scored with the CleanPlate method from the published label.
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