Kwality Multigrain Choco Flakes
Red flags
- −Red flag: Contains BHA
- −Red flag: High added sugar (36.6g per 100g)
- −Red flag: Contains Caramel Colour (Class IV)
Green flags
- +Green flag: Source of protein (6.5g)
- +Green flag: High fibre (6.1g)
Ingredients, decoded
10 listed- Multigrain Flour Mix (59%) [Wheat Flour (Atta) (41%), Corn Grits Powder (11%), Ragi Flour, Rice Flour]
- Refined Sugar
- Cocoa Solids (5%)
- Liquid Glucose
- Anticaking Agent (INS 170(i))
- Iodized Salt
- Vitamin Premix
- Antioxidant (INS 320)
- Colour (INS 150d)
- Nature Identical Flavouring Substance (Chocolate, Vanilla)
BB3
Our take
CleanPlate reviewWhole wheat, fibre, and 40% of calories from sugar
Kwality Multigrain Choco Flakes are whole wheat atta (41%), corn, ragi and rice flours (59% in all), coated with sugar, cocoa (5%) and liquid glucose, with added B vitamins and calcium, chocolate and vanilla flavouring, caramel colour and the antioxidant BHA.
CleanPlate scores it [L]BB3. The B for nutrition reflects 6.1 g fibre, whole wheat and added B vitamins and calcium. The B for ingredients reflects a whole-grain, oil-free base held back by BHA, caramel colour, chocolate flavouring standing in for cocoa and a calcium claim the panel doesn't meet, hence the [L]. The 3 for risk reflects sugar at about 40% of the calories, with little fat or salt.
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- Product nameMisleading
“Choco Flakes”
Cocoa solids are 5%, and a nature-identical chocolate flavouring is added to carry the taste.
- On the packMisleading
“Rich in Calcium”
179 mg per 100 g is 18% of the daily need on the pack's own RDA basis; "rich" needs 30%.
- On the packHolds
“No Maida”
The flours are atta, corn, ragi and rice.
- On the packHolds
“Rich in Fibre”
6.1 g fibre per 100 g.
How BB3 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Good nutrient density
- Protein
- 6.5 g
- Fibre
- 6.1 g
- Vitamins and minerals
- 6 declared
- Energy
- 368 kcal
Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.
Good, few concerning additives
- Base
- Multigrain Flour Mix [Wheat F...
- Sweeteners
- Refined Sugar, Liquid Glucose
- Additives
- 2
- Flagged
- BHA, Caramel Colour (Class IV)
Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.
Moderate risk
- Added sugar
- 36.6 g
- Sodium
- 173 mg
- Saturated fat
- 0.6 g
- Trans fat
- 0 g
Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.
[L] The name or pack claims promise more than the ingredient list delivers. See Claims vs reality.
A closer look
Does the label add up?
Multigrain flour mix (59%) of atta (41%), corn grits (11%), ragi and rice flour; refined sugar, cocoa solids (5%), liquid glucose, calcium carbonate, salt, vitamin premix, antioxidant 320 (BHA), caramel 150d, and chocolate and vanilla flavouring.
Per 100 g: 368 kcal, 1.9 g fat of which 0.6 g saturated, 37.4 g sugar of which 36.6 g added, 6.1 g fibre, 6.5 g protein, 173 mg sodium and 179 mg calcium.
Ingredients to watch
- Added sugarConcern
36.6 g per 100 g, 11.0 g in a 30 g bowl; about 40% of the calories.
- Chocolate flavouringConcern
Flavouring tops up 5% cocoa.
- BHA (320)Worth watching
A synthetic antioxidant.
- Whole wheat and fibreFine
41% atta, 6.1 g fibre, no oil.
Common misconceptions
Myth: "No maida means healthy"
The flour is whole wheat, but sugar is 36.6 g per 100 g.
Myth: "Fortified with vitamins means it is a healthy breakfast"
The added vitamins are real, but they sit on top of the sugar rather than cancelling it.
How often, and how
- Healthy adultsOccasionally
- ChildrenA treat, 30 g at most
- Diabetes or prediabetesAvoid
Smarter ways to eat it
Half and half
Mix with plain wheat or corn flakes to halve the sugar.
Add real protein
Stir in curd, a handful of nuts or seeds, or have an egg alongside; cereal and milk alone is a light breakfast.
Common questions
Is Kwality Multigrain Choco Flakes healthy?
Kwality Multigrain Choco Flakes scores BB3 (Good) on CleanPlate, which makes it a reasonable choice with a trade-off or two worth knowing about. The main concerns are: Contains BHA; High added sugar (36.6g per 100g); Contains Caramel Colour (Class IV). On the plus side: Source of protein (6.5g); High fibre (6.1g).
What does the BB3 score mean?
The first letter (B) grades nutritional value: good nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.
Which ingredients in Kwality Multigrain Choco Flakes should I watch?
Antioxidant (INS 320) (BHA), Colour (INS 150d) (Caramel Colour (Class IV)).
Last reviewed September 29, 2026. Scored with the CleanPlate method from the published label.
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