MuscleBlazeBreakfast Cereals#58 of 91 in categoryRating 3.3/5

MuscleBlaze MB Fit High Protein Muesli Dark Chocolate & Cranberry

Red flags

  • Red flag: Contains BHA

Green flags

  • Green flag: High protein (22g per 100g)
  • Green flag: High fibre (9g)

Ingredients, decoded

13 listed
  • Texturized Soy Protein (23.5%)
  • Fruits Nut & Seeds (16%) (Cranberry (Cranberry, Sugar & Sunflower Oil), Almonds, Raisins, Flax Seeds, Pumpkin Seeds & Chia Seeds)
  • Rolled Oats (15.1%)
  • Rolled Barley (12.5%)
  • Dark Chocolate (11.5%) (Sugar, Cocoa Solids, Cocoa Butter, Emulsifiers (INS 422 & INS 476) & Natural Flavouring Substance)
  • Brown Rice Flakes (6%) (Brown Rice & Iodized Salt)
  • Date Syrup
  • Quinoa Puffs (3%)
  • Jaggery
  • Cocoa Solids
  • Sunflower Oil
  • Artificial (Chocolate) Flavouring Substance
  • Pink Salt & Antioxidant (INS 320)
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

BC3

Nutrition per 100 g
BNutritionCIngredients3Risk
VerdictGOOD
Energy411.5 kcal
Protein22 g
Carbohydrates55 g
Total sugars20.3 g
Added sugars10 g
Dietary fibre9 g
Total fat13.5 g
Saturated fat4.5 g
Trans fat0 g
Cholesterol1 mg
Sodium210 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Soy-first muesli with chocolate, flavouring and BHA

MuscleBlaze MB Fit High Protein Muesli Dark Chocolate & Cranberry is textured soy protein (23.5%), fruits, nuts and seeds (16%, including sugar-infused cranberries), rolled oats (15.1%), rolled barley (12.5%), dark chocolate (11.5%), brown rice flakes, date syrup, quinoa puffs, jaggery, cocoa, sunflower oil, artificial chocolate flavouring, pink salt and the antioxidant BHA.

CleanPlate scores it [L]BC3. The B for nutrition reflects 22 g protein and 9 g fibre per 100 g. The C for ingredients reflects a mix of whole and refined ingredients (led by texturized soy protein, fruits nut & seeds and rolled oats), with additives that cost points: BHA, flavouring, glycerol and pgpr. The [L] marks a hollow label promise: chocolate is named on the pack, but a chocolate flavouring is listed and the real chocolate is not among the first three ingredients. The 3 for risk comes mainly from free sugar (17.5 g per 100 g) and saturated fat (4.5 g per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “Dark Chocolate & Cranberry”

    Misleading

    Dark chocolate (11.5%) and cranberry are real, but an artificial chocolate flavouring is also listed and the name does not say "flavoured".

  • On the pack

    “High Protein (22 g)”

    Holds

    22 g per 100 g; 11 g in a 50 g serve.

  • On the pack

    “Almonds & Super Seeds”

    Be careful

    Present within the 16% fruit, nut and seed mix; shares not given.

How BC3 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
B

Good nutrient density

Protein
22 g
Fibre
9 g
Vitamins and minerals
None declared
Energy
412 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
C

Mixed processing and additives

Base
Texturized Soy Protein
Main fat
Fruits Nut & Seeds, Alm...
Sweeteners
4 types
Additives
3
Flagged
BHA
Artificial flavour or colour
Yes

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
3

Moderate risk

Added sugar
10 g
Sodium
210 mg
Saturated fat
4.5 g
Trans fat
0 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

[L] The name or pack claims promise more than the ingredient list delivers. See Claims vs reality.

A closer look

Does the label add up?

Texturized soy protein (23.5%); fruits, nuts and seeds (16%) of cranberry (cranberry, sugar, sunflower oil), almonds, raisins, flax, pumpkin and chia seeds; rolled oats (15.1%); rolled barley (12.5%); dark chocolate (11.5%) of sugar, cocoa solids, cocoa butter, emulsifiers 422 and 476 and natural flavouring; brown rice flakes (6%); date syrup; quinoa puffs (3%); jaggery; cocoa solids; sunflower oil; artificial chocolate flavouring; pink salt; antioxidant 320 (BHA).

Per 100 g: 411.5 kcal, 13.5 g fat of which 4.5 g saturated, 20.3 g sugar of which 9.98 g declared added, 9 g fibre, 22 g protein and 210 mg sodium.

Ingredients to watch

  • Free sugarConcern

    About 17.5 g per 100 g including sweetened cranberry and date syrup.

  • AdditivesWorth watching

    BHA (320), PGPR (476) and artificial chocolate flavouring.

  • ProteinFine

    22 g per 100 g, mostly textured soy.

Common misconceptions

Myth: "25 g protein means a protein shake in a bowl"

The 25 g is per 100 g; a 40 to 50 g serve gives 10 to 13 g, about a quarter of a day's need, before milk.

Myth: "Dark chocolate makes it healthier"

This is a sweetened chocolate with emulsifiers; the protein comes from soy, not the chocolate.

How often, and how

  • Healthy adultsMost days
  • ChildrenMost days
  • Diabetes or prediabetesFine in moderation

Smarter ways to eat it

Mix with plain oats

Half a scoop of this with plain rolled oats keeps most of the protein boost and halves the sugar or salt per bowl.

Swap the topping

Use plain muesli with a few squares of real dark chocolate and fresh berries instead.

Common questions

Is MuscleBlaze MB Fit High Protein Muesli Dark Chocolate & Cranberry healthy?

MuscleBlaze MB Fit High Protein Muesli Dark Chocolate & Cranberry scores BC3 (Good) on CleanPlate, which makes it a reasonable choice with a trade-off or two worth knowing about. The main concerns are: Contains BHA. On the plus side: High protein (22g per 100g); High fibre (9g).

What does the BC3 score mean?

The first letter (B) grades nutritional value: good nutrient density. The second letter (C) grades ingredient and label integrity: mixed processing and additives. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.

Which ingredients in MuscleBlaze MB Fit High Protein Muesli Dark Chocolate & Cranberry should I watch?

Pink Salt & Antioxidant (INS 320) (BHA).

Last reviewed October 7, 2026. Scored with the CleanPlate method from the published label.

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