NaturalsFrozen Desserts#22 of 77 in categoryRating 2.7/5

Naturals Choco Bite Ice Cream Tub

Red flags

  • Red flag: High added sugar (17g per 100g)
  • Red flag: High saturated fat (10g)

Green flags

  • Green flag: Source of protein (6g)
  • Green flag: Low sodium
  • Green flag: No additives

Ingredients, decoded

4 listed
  • Milk
  • Sugar
  • Chocolate pieces (12%) (Sugar, Cocoa Butter, Cocoa Solids, Milk)
  • Chocolate paste (8%) (Milk, Cocoa Solids, Sugar)
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

High sugarHigh saturated fatNutrition per 100 g
ENutritionAIngredients4Risk
Energy250 kcal
Protein6 g
Carbohydrates22 g
Total sugars19 g
Added sugars17 g
Total fat14 g
Saturated fat10 g
Cholesterol27 mg
Sodium45 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Four ingredients, no additives, but 10 g saturated fat

Naturals Choco Bite is a 500 g tub of ice cream with four listed ingredients: milk, sugar, chocolate pieces (12%) and chocolate paste (8%). The panel is printed per 100 g, and the pack says it is made in small batches.

CleanPlate scores it EA4. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g; its 6 g of protein earns no credit because it is under 2.75 g per 100 kcal. The A for ingredients reflects a mix of whole and refined ingredients (led by milk, sugar and sugar), and almost no additives. The 4 for risk comes mainly from saturated fat (10 g per 100 g) and free sugar (17 g per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “Choco Bite Ice Cream”

    Holds

    Chocolate pieces (12%) and chocolate paste (8%) are both declared.

  • On the pack

    “Milk / Sugar / That's All”

    Holds

    The list is milk, sugar, chocolate pieces and chocolate paste, with no additives.

  • On the pack

    “Made only in small batches.”

    Be careful

    A process line that cannot be checked from the label.

How EA4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
E

Very low nutrient density

Protein
6 g
Fibre
Not declared
Vitamins and minerals
None declared
Energy
250 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
A

Clean, minimally processed

Base
Milk
Main fat
Chocolate pieces
Sweeteners
3 types
Additives
0
Flagged
None

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
4

High risk

Added sugar
17 g
Sodium
45 mg
Saturated fat
10 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

A closer look

Does the label add up?

Milk, sugar, chocolate pieces (12%: sugar, cocoa butter, cocoa solids, milk) and chocolate paste (8%: milk, cocoa solids, sugar).

Per 100 g: 250 kcal, 14 g fat of which 10 g saturated, 19 g sugar of which 17 g added, 6 g protein, 45 mg sodium. Two panels are printed; the side panel (250 kcal, matching the listing) was confirmed and the front panel (274 kcal, 0.62 g trans fat) is rejected. Trans fat is printed as under 0.1 g and is read as zero. The pack states milk, and that it is made in a facility that also processes nuts and gluten cereals.

Ingredients to watch

  • Saturated fatConcern

    10 g per 100 g, twice the 5 g high line.

  • Added sugarWorth watching

    17 g per 100 g.

  • EnergyWorth watching

    250 kcal per 100 g, so a 500 g tub is about 1,250 kcal.

  • AdditivesFine

    None are listed; the additives score is 25 of 25.

Common misconceptions

Myth: "No additives means a light ice cream"

The tub has 10 g of saturated fat and 17 g of added sugar per 100 g.

Myth: "Choco bite is mostly chocolate"

Chocolate pieces and paste are 20% together; milk and sugar lead the list.

How often, and how

  • Healthy adultsOccasionally
  • ChildrenRarely
  • Diabetes or prediabetesLimit

Smarter ways to eat it

One scoop

A 100 g scoop is 250 kcal with 17 g of added sugar.

Split the tub

A 500 g tub is about 1,250 kcal.

Common questions

Is Naturals Choco Bite Ice Cream Tub healthy?

Naturals Choco Bite Ice Cream Tub scores EA4 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: High added sugar (17g per 100g); High saturated fat (10g). On the plus side: Source of protein (6g); Low sodium; No additives.

What does the EA4 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (A) grades ingredient and label integrity: clean, minimally processed. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Last reviewed October 17, 2026. Scored with the CleanPlate method from the published label.

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