NotoIce Cream Sticks, Bars & Cones

Noto Fudgy Brownie Ice Cream Stick

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Summary

Noto Fudgy Brownie Ice Cream Stick is a single-serve chocolate-coated ice cream with brownie, sweetened with sugar alcohols and stevia instead of added sugar. It scores EC4: the nutrition is thin, the ingredients lose points for gums, emulsifiers and sweeteners, and risk is high because of the saturated fat. An occasional treat, best judged on its fat rather than its zero-sugar label.

Full summary

Noto Fudgy Brownie Ice Cream Stick

Noto Fudgy Brownie Ice Cream Stick scores EC4 on CleanPlate: nutrition E, ingredients C, load risk 4.

17%23%54%

Tap a slice or a name to see what it is made of.

Share of calories, per 100 g

  • Protein: 4.9 g per 100 g, 6% of the calories.
  • Carbs (not counting sugars and fibre): 14.8 g per 100 g, 17% of the calories.
  • Sugars: 20 g per 100 g, 23% of the calories, of which 0 g is added.
  • Fat: 21.1 g per 100 g, 54% of the calories, of which 17.6 g is saturated.
Added sugar0 g
Saturated fat17.6 g
Sodium143 mg

The tick is the “high” line

Watch
High saturated fat (17.6g)
In its favour
No added sugar
On the pack
5 claims checked: 1 holds, 1 is partly true, 3 need care

Last reviewed October 31, 2026

Ingredients, decoded

2 listed
  • Ice Cream
    • Milk solids
    • Cocoa solids
    • Chocolate Brownie (10%)
    • Fructo Oligosaccharide (Prebiotic fibre)
    • Erythritol
    • Polydextrose
    • Maltitol
    • Permitted Emulsifiers (INS 477, INS 471)
    • Stabilisers (INS 412, INS410)
    • Salt
    • Stevia
  • Coating Layer
    • Milk chocolate
    • Dark chocolate
    • Refined Coconut oil
High concernModerate concernLow concernNo concernIn label order. Tap a highlighted one to learn more. How we rate additives
Noto Fudgy Brownie Ice Cream Stick pack, front view

4 teaspoons of sugar in every 100 g · 20 g total sugar, 5 g a teaspoon

High saturated fatNutrition per 100 g
ENutrition densityCIngredient integrity4Load risk
Nutrition facts
Energy314.3 kcal
Protein4.9 g
Carbohydrates34.8 g
Total sugars20 g
Added sugars0 g
Total fat21.1 g
Saturated fat17.6 g
Trans fat0 g
Cholesterol6.1 mg
Sodium143 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Think this score is wrong?

What to know about Noto Fudgy Brownie Ice Cream Stick

Zero added sugar, but 8.8 g saturated fat per stick

A single-serve ice cream stick: an ice cream base of milk solids, cocoa solids and chocolate brownie (10%), sweetened with erythritol, maltitol, polydextrose and stevia, with fructo-oligosaccharide as a prebiotic fibre. It is dipped in a coating of milk chocolate, dark chocolate and refined coconut oil. It is bought by people who want a chocolate dessert without added sugar.

One 70 ml stick, about 50 g, gives 157 kcal, 2.4 g protein, 10 g total sugar and 8.8 g saturated fat. Per 100 g that is 314 kcal and 17.6 g saturated fat. The sugar is all naturally occurring, from milk and chocolate, and added sugar is 0 g. Sodium is modest at 71.5 mg per stick.

The front says Zero Sugar, and that is right for added sugar, but the stick still carries 20 g of total sugar per 100 g. The name puts ice cream first, yet no cream percentage is declared, which costs label points. CleanPlate scores it EC4.

Why Noto Fudgy Brownie Ice Cream Stick scores EC4

Nutrition is an E on 4.9 g protein per 100 g, no declared fibre and 314 kcal. Ingredients are a C because of gums, emulsifiers and sweeteners, and risk is a 4 on 17.6 g saturated fat per 100 g.

How we score →
01 Nutrition densityA to E
E

Very low nutrient density

Protein
4.9 g
Fibre
Not declared
Vitamins and minerals
None declared
Energy
314 kcal

01 Nutrition density: why E

Protein is 4.9 g per 100 g and the panel has no fibre row, so there is little to earn credit. Energy is 314 kcal per 100 g, mostly from fat and carbohydrate.

No vitamins or minerals are declared. One stick gives 2.4 g protein for 157 kcal, and that is not enough to lift the grade.

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal. Protein also has to supply at least 12.5% of the calories to count, and 25% for full credit.

02 Ingredient integrityA to E
C

Mixed processing and additives

Base
Ice Cream, Fructo Oligosaccha...
Main fat
Coating Layer
Sweeteners
Ice Cream, Fructo...
Additives
5
Flagged
None

02 Ingredient integrity: why C

The list leads with milk solids, cocoa solids and brownie (10%), then a run of sweeteners and fillers: fructo-oligosaccharide, erythritol, polydextrose, maltitol and stevia. Erythritol costs the most ingredient points, and maltitol, steviol glycosides, two gums (locust bean gum and guar gum) and two emulsifiers (471 and 477) each cost points too.

The name puts ice cream first, but the share of cream is not declared. That costs label points, though it does not trigger a hollow-promise flag. No hydrogenated fat is listed and trans fat is 0 g.

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Load risk1 to 5
4

High risk

Added sugar
0 g
Sodium
143 mg
Saturated fat
17.6 g
Trans fat
0 g

03 Load risk: why 4

Saturated fat drives the risk grade: 17.6 g per 100 g, more than three times the 5 g high line. One stick has 8.8 g, from the milk chocolate, coconut oil and milk solids.

Sodium is 143 mg per 100 g and energy adds a little. Added sugar is 0 g, so sugar plays no part in the risk number.

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

Red flags

  • Red flag: High saturated fat (17.6g)

Green flags

  • Green flag: No added sugar

Does Noto Fudgy Brownie Ice Cream Stick live up to its claims?

Zero Sugar holds for added sugar only, as 20 g of total sugar per 100 g remains. The 157 kcal figure holds, and Keto Friendly is framed loosely given 34.8 g carbohydrate per 100 g.

  • On the pack

    “Zero Sugar”

    Be careful

    Added sugar is 0 g, but total sugar is 20 g per 100 g, about 10 g per stick, from milk and chocolate. The pack notes it contains naturally occurring sugars.

  • On the pack

    “157 Calories”

    Holds

    One 70 ml stick has 157 kcal, matching the 314 kcal per 100 g on the panel.

  • Retail listing

    “Keto Friendly”

    Be careful

    Carbohydrate is 34.8 g per 100 g, 17.4 g per stick, and saturated fat is high. Sugar alcohols replace sugar but the carbohydrate load is not low.

  • Product name

    “Fudgy Brownie”

    Partly true

    Chocolate brownie is a real ingredient at 10% of the stick, and the rest is ice cream and coating.

  • Retail listing

    “Energy per serve”

    Be careful

    The retailer page shows 135 kcal per 80 ml serve, while the pack shows 157 kcal per 70 ml serve.

What's in Noto Fudgy Brownie Ice Cream Stick?

Milk solids, cocoa, brownie and a mix of sweeteners lead the list, with a milk chocolate and coconut oil coating. Watch the saturated fat and the sugar alcohols.

The ingredient list, read for you

Milk solids, cocoa solids and brownie (10%) make the ice cream. Fructo-oligosaccharide, erythritol, polydextrose, maltitol and stevia replace sugar and add bulk, while emulsifiers 477 and 471 and stabilisers 412 and 410 give a smooth, slow-melting texture. Salt is added.

The coating is milk chocolate, dark chocolate and refined coconut oil, which is where much of the saturated fat comes from.

Ingredients to watch

  • Saturated fatConcern

    17.6 g per 100 g, 8.8 g per stick, from the milk chocolate coating, coconut oil and milk solids.

  • Erythritol and maltitolWorth watching

    Sugar alcohols that replace sugar. Erythritol costs the most ingredient points, and both can cause bloating in some people.

  • Gums, emulsifiers and steviaWorth watching

    Locust bean gum, guar gum, emulsifiers 471 and 477 and steviol glycosides each cost ingredient points.

  • Total sugarWorth watching

    20 g per 100 g, about 10 g per stick, all naturally occurring from milk and chocolate.

  • Added sugar and trans fatFine

    Both are 0 g, and no hydrogenated fat is listed.

What it doesn’t have

  • No fibre is shown on the panel, even though fructo-oligosaccharide is listed as a prebiotic fibre.
  • No vitamins or minerals are declared.

Who should eat Noto Fudgy Brownie Ice Cream Stick?

An occasional treat for most adults, and rarely for children. Anyone managing blood sugar should check with their doctor, since a stick has 17.4 g carbohydrate.

  • Most adultsOccasionally

    8.8 g saturated fat per stick is about 40% of the pack's daily limit.

  • ChildrenRarely

    Contains sweeteners and 8.8 g saturated fat in a small stick.

  • Diabetes or prediabetesCheck with your doctor

    17.4 g carbohydrate and 10 g natural sugar per stick, plus sugar alcohols.

  • Weight managementOccasionally

    157 kcal is modest, but 17.6 g saturated fat per 100 g adds up.

Noto Fudgy Brownie Ice Cream Stick: common questions

What is the CleanPlate score of Noto Fudgy Brownie Ice Cream Stick?

Noto Fudgy Brownie Ice Cream Stick is a single-serve chocolate-coated ice cream with brownie, sweetened with sugar alcohols and stevia instead of added sugar. It scores EC4: the nutrition is thin, the ingredients lose points for gums, emulsifiers and sweeteners, and risk is high because of the saturated fat. An occasional treat, best judged on its fat rather than its zero-sugar label. Nutrition E, ingredients C, load risk 4; nutrition and ingredients run A to E, risk runs 1 to 5, and A and 1 are best.

How many calories and how much protein are in Noto Fudgy Brownie Ice Cream Stick?

Per 100 g, Noto Fudgy Brownie Ice Cream Stick has 314 kcal, 4.9 g protein, 34.8 g carbohydrate, 21.1 g fat and 17.6 g saturated fat. One serve (1 stick, 70 ml (about 50 g)) has 157 kcal and 2.5 g protein.

What are the ingredients in Noto Fudgy Brownie Ice Cream Stick?

2 ingredients, in label order: Ice Cream (Milk solids, Cocoa solids, Chocolate Brownie (10%), Fructo Oligosaccharide (Prebiotic fibre), Erythritol, Polydextrose, Maltitol, Permitted Emulsifiers (INS 477, INS 471), Stabilisers (INS 412, INS410), Salt, Stevia), Coating Layer (Milk chocolate, Dark chocolate, Refined Coconut oil).

Does Noto Fudgy Brownie Ice Cream Stick live up to its claims?

5 claims checked: 1 holds, 1 is partly true, 3 need care. "Zero Sugar" needs care: Added sugar is 0 g, but total sugar is 20 g per 100 g, about 10 g per stick, from milk and chocolate. The pack notes it contains naturally occurring sugars. "Keto Friendly" needs care: Carbohydrate is 34.8 g per 100 g, 17.4 g per stick, and saturated fat is high. Sugar alcohols replace sugar but the carbohydrate load is not low.

Who should limit Noto Fudgy Brownie Ice Cream Stick?

Most adults: occasionally. 8.8 g saturated fat per stick is about 40% of the pack's daily limit. Children: rarely. Contains sweeteners and 8.8 g saturated fat in a small stick. Diabetes or prediabetes: check with your doctor. 17.4 g carbohydrate and 10 g natural sugar per stick, plus sugar alcohols.

How much sugar, salt and saturated fat does Noto Fudgy Brownie Ice Cream Stick have?

Per 100 g, Noto Fudgy Brownie Ice Cream Stick has 0 g added sugar, 143 mg sodium (about 0.4 g salt) and 17.6 g saturated fat. The FSSAI and UK FSA "high" lines are 10 g added sugar, 600 mg sodium and 5 g saturated fat per 100 g. It is high in saturated fat.

Last reviewed October 31, 2026. Scored with the CleanPlate method from the published label. Spotted a mistake? .

Label read on 31 October 2026, from photos of the pack. If the pack has changed since, tell us.

Score history (1)
DateScoreMethodWhy
31 October 2026EC4v5.0First scored

Every change to this score is logged. See corrections and the method changelog.

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