SaffolaBreakfast Cereals#38 of 91 in categoryRating 3.7/5

Saffola Muesli Choco Crunch

Red flags

  • Red flag: High added sugar (18.2g per 100g)

Green flags

  • Green flag: Source of protein (6.5g)
  • Green flag: High fibre (7g)
  • Green flag: Low sodium

Ingredients, decoded

13 listed
  • Multigrain Mix (48%) [Jowar (20.3%), Whole Wheat Grits & Wheat Flour Atta (10.5%), Rice (6.5%), Rolled Oats (6.1%), Corn (4.3%)]
  • Sugar
  • Nuts Raisins Seeds and Candied Fruit (10.3%) {Nuts Raisins & Seeds (9.3%) [Raisins, Almond, Pumpkin Seeds, Flax Seeds, Chia Seed], Candied Fruit (1%) [Papaya]}
  • Refined Rice Bran Oil
  • Cocoa Solids (4%)
  • Invert Syrup
  • Flavour (Natural and Nature Identical Flavouring Substances)
  • Emulsifier (322)
  • Iodised Salt
  • Malt Extract
  • Colouring Agent (Plain Caramel I)
  • Vitamins
  • Minerals
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

[F] BB3

Nutrition per 100 g
BNutritionBIngredients3Risk
VerdictGOOD
Energy413 kcal
Protein6.5 g
Carbohydrates68.3 g
Total sugars28.4 g
Added sugars18.2 g
Dietary fibre7 g
Total fat14.2 g
Saturated fat3.7 g
Trans fat0 g
Sodium92.4 mg
Iron6.7 mg
Vitamin B10.5 mg
Vitamin B20.7 mg
Vitamin B35 mg
Vitamin B60.7 mg
Folic acid63 µg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

A chocolate muesli with sugar as the second ingredient

Saffola Muesli Choco Crunch is a multigrain mix (48%) of jowar, wheat, rice, oats and corn, sugar, raisins, almonds and seeds (9.3%), candied papaya (1%), rice bran oil, cocoa solids (4%), invert syrup, flavouring, lecithin, salt, malt extract, plain caramel and added vitamins and iron.

CleanPlate scores it [F]BB3. The B for nutrition reflects 7 g fibre per 100 g; its 6.5 g of protein earns no credit because it is under 2.75 g per 100 kcal. The [F] marks that added iron, vitamin B1, vitamin B2 and vitamin B3 lift the grade; without them it would be C. The B for ingredients reflects mostly refined or industrial ingredients (led by jowar, whole wheat grits & wheat flour atta and rice), with additives that cost points: flavouring. The 3 for risk comes mainly from free sugar (24.4 g per 100 g) and saturated fat (3.7 g per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “Choco Crunch”

    Holds

    Cocoa solids 4%; the flavouring is unnamed.

  • On the pack

    “Goodness of 5: Protein, Fibre, Vitamins, Jowar, Iron”

    Be careful

    Protein is 6.5 g per 100 g; the vitamins and iron are added.

  • On the pack

    “No Artificial Colours”

    Holds

    Plain caramel only.

How BB3 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
B

Good nutrient density

Protein
6.5 g
Fibre
7 g
Vitamins and minerals
6 declared
Energy
413 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
B

Good, few concerning additives

Base
Multigrain Mix [Jowar, Whole...
Main fat
Refined Rice Bran Oil
Sweeteners
Sugar, Invert Syrup
Additives
1
Flagged
None

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
3

Moderate risk

Added sugar
18.2 g
Sodium
92.4 mg
Saturated fat
3.7 g
Trans fat
0 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

[F] Added vitamins or minerals meaningfully lift this product's nutrition grade. Without them it would score lower.

A closer look

Does the label add up?

Multigrain mix (48%) of jowar (20.3%), whole wheat (10.5%), rice (6.5%), rolled oats (6.1%) and corn (4.3%); sugar; raisins, almond, pumpkin, flax and chia seeds (9.3%); candied papaya (1%); rice bran oil, cocoa solids (4%), invert syrup, natural and nature-identical flavours, lecithin, salt, malt extract, plain caramel, vitamins, minerals.

Per 100 g: 413 kcal, 14.2 g fat of which 3.7 g saturated, 28.4 g sugar of which 18.2 g added, 7 g fibre, 6.5 g protein, 92 mg sodium and 6.7 mg iron.

Ingredients to watch

  • Free sugarConcern

    About 24.4 g per 100 g; 9.8 g in a 40 g bowl.

  • FortifiedWorth watching

    Iron and B vitamins added.

  • Jowar and cocoaFine

    Jowar-led grains, real cocoa.

Common misconceptions

Myth: "Muesli is always a low-sugar breakfast"

It depends on the pack: candied fruit, invert syrup and sugar can add as much as a coated cereal.

Myth: "Added vitamins make it a healthy breakfast"

The vitamins are real, but they sit on top of the sugar rather than cancelling it.

How often, and how

  • Healthy adultsOccasionally, 40 g
  • ChildrenA small bowl, occasionally
  • Diabetes or prediabetesLimit; about 24 g free sugar per 100 g

Smarter ways to eat it

Mix with plain oats

Half this and half plain rolled oats keeps the taste and halves the sugar or salt per bowl.

Sweeten with fruit

Banana, berries or apple on top add sweetness and fibre without more sugar.

Common questions

Is Saffola Muesli Choco Crunch healthy?

Saffola Muesli Choco Crunch scores BB3 (Good) on CleanPlate, which makes it a reasonable choice with a trade-off or two worth knowing about. The main concerns are: High added sugar (18.2g per 100g). On the plus side: Source of protein (6.5g); High fibre (7g); Low sodium.

What does the BB3 score mean?

The first letter (B) grades nutritional value: good nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk. The [F] means added vitamins or minerals meaningfully lift the nutrition grade.

Last reviewed October 7, 2026. Scored with the CleanPlate method from the published label.

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