Sweetmate Strawberry Jam
Published
Sweetmate Strawberry Jam is a strawberry spread sweetened with erythritol and FOS instead of added sugar. It scores [L]EB2: nutrition is low with almost no protein or fibre, ingredients are fairly simple but lose points for a High Fibre claim the panel does not back, and risk is low. Fine as a thin spread, not a fibre source.
Ingredients, decoded
6 listed- Strawberry Pulp
- Fructooligosaccharides (FOS)
- Erythritol
- Fruit Pectin
- Citric Acid
- Natural Strawberry Flavour
6½ teaspoons of sugar in every 100 g · 31.4 g total sugar, 5 g a teaspoon
| Energy | 260 kcal |
|---|---|
| Protein | 0.18 g |
| Carbohydrates | 64.9 g |
| Total sugars | 31.4 g |
| Added sugars | 0 g |
| Total fat | 0 g |
| Sodium | 22 mg |
Think this score is wrong?
What to know about Sweetmate Strawberry Jam
A no-added-sugar jam with a fibre claim it can't back
Sweetmate Strawberry Jam is a 220 g jar of fruit spread made from strawberry pulp (60%), fructooligosaccharides (FOS), erythritol, fruit pectin, citric acid and natural strawberry flavour. It is aimed at families who want a toast spread without added sugar.
A 10 g serve has 26 kcal, 6.4 g carbohydrate, 3.1 g sugar and 2.2 mg sodium. Per 100 g that is 260 kcal, 64.9 g carbohydrate, 31.4 g total sugar, 0.18 g protein and no fat. Added sugar is 0 g, so the sugar on the panel comes from the fruit pulp.
The pack's no-added-sugar line is true, and the strawberry in the name is real at 60% pulp. The High Fibre claim on the back is not: the panel shows 0 g fibre per 100 g, and that sets the [L] flag. CleanPlate scores it [L]EB2.
Does Sweetmate Strawberry Jam live up to its claims?
No added sugar and 60% strawberry pulp hold. The High Fibre claim is misleading, with 0 g fibre per 100 g on the panel, and the listing's sugarfree wording conflicts with 31.4 g sugar.
- On the packMisleading
“High Fibre”
The panel shows 0 g fibre per 100 g, well under the 6 g a high-fibre claim needs. FOS is in the list, but no fibre is declared.
- On the packBe careful
“No Added Sugar”
True: added sugar is 0 g. The jam still has 31.4 g total sugar per 100 g from the fruit pulp, as the pack notes in small print.
- Retail listingBe careful
“Sugarfree strawberry jam (listing)”
The retailer page shows sugarfree, the pack shows 31.4 g sugar per 100 g and says it has naturally occurring sugar from fruit.
- On the packBe careful
“100% Pure Pulp”
Strawberry pulp is 60% of the jam. The rest is FOS, erythritol, pectin, citric acid and flavour.
- Product nameHolds
“Strawberry Jam”
Strawberry pulp is the first ingredient at 60%, with natural strawberry flavour added.
Why Sweetmate Strawberry Jam scores [L]EB2
Nutrition is an E because protein and fibre are close to nothing. Ingredients are a B, held back by erythritol, pectin, flavouring and the High Fibre claim. Risk is a 2 on 22 mg sodium and no added sugar.
Very low nutrient density
- Protein
- 0.18 g
- Fibre
- Not declared
- Vitamins and minerals
- None declared
- Energy
- 260 kcal
01 Nutrition density: why E
Protein is 0.18 g per 100 g and the panel shows 0 g fibre, so nothing earns credit. Energy is 260 kcal per 100 g, almost all from carbohydrate at 64.9 g.
No vitamins or minerals are declared, so the grade has nothing else to build on.
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal. Protein also has to supply at least 12.5% of the calories to count, and 25% for full credit.
Good, few concerning additives
- Base
- Strawberry Pulp
- Sweeteners
- None added
- Additives
- 2
- Flagged
- None
02 Ingredient integrity: why B
The list is short and led by strawberry pulp at 60%, which is the main strength. The others (FOS, erythritol, pectin, citric acid and flavour) have no declared share.
Erythritol costs the most ingredient points, with pectin and the natural flavouring costing a little each. Citric acid costs none.
The High Fibre claim on the back costs further ingredient points: fibre is 0 g per 100 g, under the 6 g needed, and that sets the [L].
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Low risk
- Added sugar
- 0 g
- Sodium
- 22 mg
03 Load risk: why 2
Risk lands at 2. Added sugar is declared as 0 g, so it adds nothing to the number, and there is no saturated fat or trans fat. Sodium is 22 mg per 100 g.
Energy of 260 kcal per 100 g sets the floor for the grade. The 31.4 g of total sugar from the pulp is on the panel, but the risk score counts added sugar only.
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
[L] The name or pack claims promise more than the ingredient list delivers. See Claims vs reality.
Red flags
- −Red flag: High sugar (31.4g per 100g)
Green flags
- +Green flag: No added sugar
- +Green flag: Low sodium
What's in Sweetmate Strawberry Jam?
Strawberry pulp leads at 60%, followed by FOS, erythritol, pectin, citric acid and natural flavour. Erythritol is the one that costs the most ingredient points.
The ingredient list, read for you
Strawberry pulp leads at 60%, so the jam is mostly fruit. FOS and erythritol replace sugar for sweetness and bulk, pectin sets the jam, citric acid adds tartness and natural strawberry flavour rounds out the taste. Only the pulp has a declared percentage.
Ingredients to watch
- High Fibre claimConcern
The back of the pack says High Fibre, but the panel shows 0 g fibre per 100 g. It costs ingredient points and sets the [L] flag.
- Total sugarWorth watching
31.4 g per 100 g, 3.1 g in a 10 g serve. All of it is declared as coming from the fruit, with 0 g added sugar.
- ErythritolWorth watching
A sweetener with no declared amount. It costs the most ingredient points of anything in the list.
- Strawberry pulpFine
60% of the jam, the first ingredient.
- Sodium and fatFine
22 mg sodium per 100 g, 2.2 mg per serve, and no fat.
What it doesn’t have
- No fibre is declared on the panel, even though fructooligosaccharides are in the list.
- No vitamins or minerals are declared.
Who should eat Sweetmate Strawberry Jam?
Fine for most adults in thin spreads. Children a few times a week, and anyone managing diabetes should check with their doctor because of 64.9 g carbohydrate per 100 g.
- Most adultsEveryday
A 10 g serve is 26 kcal with 2.2 mg sodium.
- ChildrenA few times a week
Contains a sweetener, erythritol, and 3.1 g sugar per serve.
- Diabetes or prediabetesCheck with your doctor
64.9 g carbohydrate and 31.4 g sugar per 100 g, even with no added sugar.
- Weight managementEveryday
26 kcal per 10 g serve, as long as the serve stays thin.
Sweetmate Strawberry Jam: common questions
What is the CleanPlate score of Sweetmate Strawberry Jam?
Sweetmate Strawberry Jam is a strawberry spread sweetened with erythritol and FOS instead of added sugar. It scores [L]EB2: nutrition is low with almost no protein or fibre, ingredients are fairly simple but lose points for a High Fibre claim the panel does not back, and risk is low. Fine as a thin spread, not a fibre source. Nutrition E, ingredients B, load risk 2; nutrition and ingredients run A to E, risk runs 1 to 5, and A and 1 are best.
How many calories and how much protein are in Sweetmate Strawberry Jam?
Per 100 g, Sweetmate Strawberry Jam has 260 kcal, 0.18 g protein, 64.9 g carbohydrate, 0 g fat and 0 g added sugar. One serve (1 serve, 10 g) has 26 kcal and 0 g protein.
What are the ingredients in Sweetmate Strawberry Jam?
6 ingredients, in label order: Strawberry Pulp, Fructooligosaccharides (FOS), Erythritol, Fruit Pectin, Citric Acid, Natural Strawberry Flavour.
Does Sweetmate Strawberry Jam live up to its claims?
5 claims checked: 1 holds, 3 need care, 1 is misleading. "High Fibre" is misleading: The panel shows 0 g fibre per 100 g, well under the 6 g a high-fibre claim needs. FOS is in the list, but no fibre is declared. "No Added Sugar" needs care: True: added sugar is 0 g. The jam still has 31.4 g total sugar per 100 g from the fruit pulp, as the pack notes in small print.
Who should limit Sweetmate Strawberry Jam?
Most adults: everyday. A 10 g serve is 26 kcal with 2.2 mg sodium. Children: a few times a week. Contains a sweetener, erythritol, and 3.1 g sugar per serve. Diabetes or prediabetes: check with your doctor. 64.9 g carbohydrate and 31.4 g sugar per 100 g, even with no added sugar.
How much sugar, salt and saturated fat does Sweetmate Strawberry Jam have?
Per 100 g, Sweetmate Strawberry Jam has 0 g added sugar and 22 mg sodium (about 0.1 g salt). The FSSAI and UK FSA "high" lines are 10 g added sugar, 600 mg sodium and 5 g saturated fat per 100 g. It is high in sugar.
Last reviewed October 29, 2026. Scored with the CleanPlate method from the published label. Spotted a mistake? .
Label read on 29 October 2026, from photos of the pack. If the pack has changed since, tell us.
Score history (1)
| Date | Score | Method | Why |
|---|---|---|---|
| 29 October 2026 | EB2 | v5.0 | First scored |
Every change to this score is logged. See corrections and the method changelog.
