Too YummBreakfast Cereals#91 of 91 in categoryRating 2/5

Too Yumm Super Oats Masala Magic

Red flags

  • Red flag: Contains BHA
  • Red flag: High sodium (2850mg per 100g)
  • Red flag: Contains Caramel Colour (Class IV)

Green flags

  • Green flag: Source of protein (10.7g)
  • Green flag: High fibre (13.3g)

Ingredients, decoded

7 listed
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

EB5

Nutrition per 100 g
ENutritionBIngredients5Risk
VerdictPOOR
Energy377 kcal
Protein10.7 g
Carbohydrates67 g
Total sugars5.7 g
Added sugars4.8 g
Dietary fibre13.3 g
Total fat7.5 g
Saturated fat1.6 g
Trans fat0.03 g
Sodium2850 mg
Iron2.6 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

An oat-heavy masala mix with the most salt in the category

Too Yumm Super Oats Masala Magic is rolled oats (69%), a seasoning of salt, sugar, spices, flavourings, milk solids, tomato powder, coriander, enhancers 627 and 631, coconut milk powder, yeast extract, acidity regulators, anticaking agent, turmeric and caramel, rice bran oil, jowar, bajra and chia (2% each) and BHA.

CleanPlate scores it [L]EB5. The E for nutrition is low: only 10.7 g protein per 100 g and little else credited. The declared fibre figure is not credited because the ingredients cannot supply it. The B for ingredients reflects whole or lightly processed ingredients (led by rolled oats, sugar and spices and condiments), with additives that cost points: caramel colour, BHA, flavouring and silicon dioxide. The [L] marks a declared value that the ingredients cannot support. The 5 for risk comes mainly from sodium (2850 mg per 100 g) and free sugar (4.8 g per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • On the pack

    “Dietary Fibre 13.3 g”

    Misleading

    Oats at 69% plus millets and chia can supply about 8 to 9 g; no added fibre is listed.

  • On the pack

    “10.7 g Protein”

    Holds

    10.7 g per 100 g, mostly from oats.

  • On the pack

    “No Palm Oil”

    Holds

    Rice bran oil.

How EB5 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
E

Very low nutrient density

Protein
10.7 g
Fibre
13.3 g
Vitamins and minerals
Iron
Energy
377 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
B

Good, few concerning additives

Base
Rolled Oats
Main fat
Edible Vegetable Oil
Sweeteners
Mixed Spices and...
Additives
4
Flagged
Caramel Colour (Class IV), BHA

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
5

Very high risk

Added sugar
4.8 g
Sodium
2850 mg
Saturated fat
1.6 g
Trans fat
0.03 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

[L] The name or pack claims promise more than the ingredient list delivers. See Claims vs reality.

A closer look

Does the label add up?

Rolled oats (69%); seasoning of salt, sugar, spices, natural and nature-identical flavours, milk solids, tomato powder, coriander, enhancers 627 and 631, coconut milk powder, yeast extract, acidity regulators 330 and 296, anticaking agent 551, colours 100(i) and 150d, lemon powder; rice bran oil, jowar, bajra and chia (2% each), antioxidant 320.

Per 100 g: 377 kcal, 7.5 g fat of which 1.6 g saturated, 5.7 g sugar of which 4.8 g added, 13.3 g fibre (declared), 10.7 g protein, 2850 mg sodium and 2.6 mg iron.

Ingredients to watch

  • SodiumConcern

    2850 mg per 100 g; 1083 mg in a 38 g serve.

  • AdditivesWorth watching

    BHA, malic acid, caramel 150d, enhancers.

  • OatsFine

    69% rolled oats.

Common misconceptions

Myth: "Masala oats are a healthy snack"

The oats are; the tastemaker brings a large share of a day's salt in one bowl.

Myth: "Oats lower cholesterol, so this pack is heart-healthy"

Oat fibre helps, but the sodium in the seasoning works against blood pressure.

How often, and how

  • Healthy adultsOccasionally
  • ChildrenRarely
  • Diabetes or prediabetesLimit

Smarter ways to eat it

Use half the tastemaker

Cook with half the seasoning and add fresh onion, tomato, chilli and lemon; most of the taste stays, a lot of the salt goes.

Bulk it with vegetables

Add chopped vegetables or peas while cooking: more volume and fibre for the same salt.

Common questions

Is Too Yumm Super Oats Masala Magic healthy?

Too Yumm Super Oats Masala Magic scores EB5 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: Contains BHA; High sodium (2850mg per 100g); Contains Caramel Colour (Class IV). On the plus side: Source of protein (10.7g); High fibre (13.3g).

What does the EB5 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (5) grades risk nutrients (sugar, sodium, saturated fat): very high risk.

Which ingredients in Too Yumm Super Oats Masala Magic should I watch?

Mixed Spices and Herbs [Iodised Salt, Sugar, Spices and Condiments (Onion and Garlic), Natural and Nature Identical Flavouring Substances, Milk Solids, Tomato Powder, Herb (Coriander), Flavour Enhancers (INS 627, INS 631), Coconut Milk Powder, Yeast Extract, Acidity Regulators (INS 330, INS 296), Anticaking Agent (INS 551), Colours (INS 100(i), INS 150d), Lemon Powder] (Caramel Colour (Class IV)), Antioxidant (INS 320) (BHA).

Last reviewed October 7, 2026. Scored with the CleanPlate method from the published label.

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