True ElementsBreakfast Cereals#43 of 91 in categoryRating 3.7/5

True Elements Dark Chocolate High Protein Muesli

Red flags

  • Red flag: High added sugar (12.6g per 100g)

Green flags

  • Green flag: High protein (28g per 100g)
  • Green flag: High fibre (10.5g)

Ingredients, decoded

12 listed
  • Multigrain Mix (60%) [Oat Products, Soya Granules, Wheat Flakes, Soy Flour, Rice Flour]
  • Jaggery Powder
  • Seeds & Nut (6%) [Pumpkin Seeds, Flax Seeds, Almonds]
  • Cocoa Powder (5%)
  • Vegetable Protein Products (4%)
  • Refined Rice Bran Oil
  • Freeze Dried Black Currant
  • Candied Cranberries
  • Flavour (Natural Flavouring Substances)
  • Hydrolysed Vegetable Protein
  • Colour (Plain Caramel)
  • Iodized Salt
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

BB3

Nutrition per 100 g
BNutritionBIngredients3Risk
VerdictGOOD
Energy402 kcal
Protein28 g
Carbohydrates55.8 g
Total sugars16.4 g
Added sugars12.6 g
Dietary fibre10.5 g
Total fat9.8 g
Saturated fat2.1 g
Trans fat0 g
Sodium425 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Plenty of soy protein, and a salty bowl

True Elements Dark Chocolate High Protein Muesli is a 60% mix of oats, soya granules, wheat flakes, soy and rice flour, with jaggery, seeds and almonds (6%), cocoa (5%), vegetable protein products, rice bran oil, blackcurrant, candied cranberries, hydrolysed vegetable protein and plain caramel colour.

CleanPlate scores it BB3. The B for nutrition reflects 28 g protein and 10.5 g fibre per 100 g. The B for ingredients reflects a mix of whole and refined ingredients (led by oat products, soya granules and wheat flakes). The 3 for risk comes mainly from sodium (425 mg per 100 g) and free sugar (12.6 g per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “28g High Protein”

    Holds

    28 g protein per 100 g, mostly from soy.

  • On the pack

    “No added refined sugar”

    Be careful

    Sweetened with jaggery, but the candied cranberries are sugar-infused.

  • Product name

    “Dark Chocolate”

    Holds

    Cocoa powder is 5%.

How BB3 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
B

Good nutrient density

Protein
28 g
Fibre
10.5 g
Vitamins and minerals
None declared
Energy
402 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
B

Good, few concerning additives

Base
Multigrain Mix [Oat Products,...
Main fat
Refined Rice Bran Oil
Sweeteners
Jaggery Powder
Additives
0
Flagged
None

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
3

Moderate risk

Added sugar
12.6 g
Sodium
425 mg
Saturated fat
2.1 g
Trans fat
0 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

A closer look

Does the label add up?

Multigrain mix (60%) of oats, soya granules, wheat flakes, soy flour and rice flour; jaggery; pumpkin, flax and almonds (6%); cocoa (5%); vegetable protein products (4%); rice bran oil; freeze-dried blackcurrant; candied cranberries; natural flavouring; hydrolysed vegetable protein; plain caramel; salt.

Per 100 g: 402 kcal, 9.8 g fat of which 2.1 g saturated, 16.4 g sugar of which 12.6 g added, 10.5 g fibre, 28 g protein and 425 mg sodium.

Ingredients to watch

  • SodiumWorth watching

    425 mg per 100 g; 170 mg in a 40 g bowl.

  • Added sugarWorth watching

    12.6 g per 100 g, 5.0 g in a 40 g bowl; about 13% of the calories.

  • Protein and fibreFine

    28 g protein, 10.5 g fibre per 100 g.

Common misconceptions

Myth: "High-protein muesli replaces a protein meal"

It helps, but a 40 g bowl gives 10 g or so; eggs, dal or curd still count.

Myth: "Jaggery-sweetened means unsweetened"

Jaggery is sugar; added sugar is 12.6 g per 100 g.

How often, and how

  • Healthy adultsMost days
  • ChildrenMost days
  • Diabetes or prediabetesFine in moderation

Smarter ways to eat it

Add fruit

Berries or banana add freshness and potassium.

Pour less, add fruit

A 30 g bowl is smaller than most people pour. Measure once, then add banana, berries or chopped apple for sweetness and fibre.

Common questions

Is True Elements Dark Chocolate High Protein Muesli healthy?

True Elements Dark Chocolate High Protein Muesli scores BB3 (Good) on CleanPlate, which makes it a reasonable choice with a trade-off or two worth knowing about. The main concerns are: High added sugar (12.6g per 100g). On the plus side: High protein (28g per 100g); High fibre (10.5g).

What does the BB3 score mean?

The first letter (B) grades nutritional value: good nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.

Last reviewed October 7, 2026. Scored with the CleanPlate method from the published label.

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