Amul Tru Strawberry Crush Ice Cream Cup

Red flags
- −Red flag: High added sugar (20g per 100g)
- −Red flag: High saturated fat (6.4g)
Green flags
- +Green flag: Low sodium
Ingredients, decoded
7 listed- Milk solids
- Sugar
- Strawberry fruit preparation (16%) (Strawberry fruit pieces, Sugar, Stabilizer (440), Acidity regulators (330, 331), Colour (124), Nature identical flavouring substance)
- Emulsifier (471)
- Stabilizers (407, 466, 415, 412)
- Artificial flavouring substance (strawberry)
- Colour (127)
Our take
CleanPlate reviewStrawberry crush ice cream: 20 g added sugar
Amul Tru Strawberry Crush is a 125 ml (67 g) ice cream cup of milk solids and sugar with a 16% strawberry fruit preparation, an emulsifier, four stabilisers, two synthetic colours and an artificial strawberry flavouring. The panel is printed per 67 g and converted here to per 100 g.
CleanPlate scores it [R]ED3. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g. The D for ingredients reflects a mix of whole and refined ingredients (led by milk solids, sugar and strawberry fruit preparation), with additives that cost points: carrageenan, carboxymethyl cellulose, flavouring and Ponceau 4R. A red flag (erythrosine E127) cuts the score by 40%. The 3 for risk comes mainly from free sugar (20 g per 100 g) and saturated fat (6.42 g per 100 g).
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- On the packPartly true
“Real Fruit”
A strawberry preparation is 16% of the product, but an artificial strawberry flavouring and two dyes are also added.
How ED3 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Very low nutrient density
- Protein
- 3.6 g
- Fibre
- Not declared
- Vitamins and minerals
- None declared
- Energy
- 216 kcal
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.
Heavily processed or flagged substances
- Base
- Milk solids
- Sweeteners
- Sugar, Strawberry fruit...
- Additives
- 9
- Flagged
- None
- Artificial flavour or colour
- Yes
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Moderate risk
- Added sugar
- 20 g
- Sodium
- 50.8 mg
- Saturated fat
- 6.4 g
- Trans fat
- 0 g
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
[R] Contains an ingredient on our red-flag list (such as a partially hydrogenated oil or a flagged synthetic dye), which cuts the ingredient grade.
A closer look
Does the label add up?
Milk solids, sugar, strawberry fruit preparation (16%) (strawberry fruit pieces, sugar, stabilizer 440, acidity regulators 330, 331, colour 124, nature identical flavouring substance), emulsifier (471), stabilizers (407, 466, 415, 412), artificial flavouring substance (strawberry) and colour (127).
Per 100 g: 216 kcal, 10.9 g fat of which 6.42 g saturated, 25.5 g sugar of which 20 g added, 3.58 g protein, 50.8 mg sodium. The pack prints values per 67 g, 1 serving per pack; the per-100 ml equivalent would be about 116 kcal. Trans fat is printed as 0 g.
Ingredients to watch
- Erythrosine (E127) and ponceau 4RConcern
Two synthetic dyes; E127 sets the multiplier to 0.6.
- Added sugarConcern
20 g per 100 g.
- Carrageenan and carboxymethyl celluloseWorth watching
Heavier gum deductions.
- Strawberry preparationFine
16% of the product.
Common misconceptions
Myth: "Real fruit means no artificial flavour"
The list adds an artificial strawberry flavouring and a nature-identical one.
Myth: "Fruit ice cream is a lighter choice"
20 g of added sugar per 100 g is more than most vanilla tubs.
How often, and how
- Healthy adultsOccasionally
- ChildrenRarely
- Diabetes or prediabetesLimit
Smarter ways to eat it
Share the cup
A 67 g cup is about 145 kcal.
Frozen fruit instead
Blend frozen strawberries with a spoon of curd.
Common questions
Is Amul Tru Strawberry Crush Ice Cream Cup healthy?
Amul Tru Strawberry Crush Ice Cream Cup scores ED3 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: High added sugar (20g per 100g); High saturated fat (6.4g). On the plus side: Low sodium.
What does the ED3 score mean?
The first letter (E) grades nutritional value: very low nutrient density. The second letter (D) grades ingredient and label integrity: heavily processed or flagged substances. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.
Last reviewed October 19, 2026. Scored with the CleanPlate method from the published label.
Better Frozen Desserts
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