AmulFrozen Desserts#4 of 9 in categoryRating 2/5

Amul Vanilla Magic Ice Cream Tub

Amul Vanilla Magic ice cream tub, front view

Red flags

  • Red flag: High added sugar (15g per 100g)
  • Red flag: High saturated fat (7.8g)
  • Red flag: Contains trans fat (0.5g)

Green flags

  • Green flag: Low sodium

Ingredients, decoded

4 listed
  • Milk solids
  • sugar
  • emulsifier (471) and stabilizers (407, 466, 415, 412)
  • artificial flavouring substances (vanilla)
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

EC4

Nutrition per 100 g
ENutritionCIngredients4Risk
VerdictPOOR
Energy215 kcal
Protein3.7 g
Carbohydrates20.8 g
Total sugars20.8 g
Added sugars15 g
Total fat13 g
Saturated fat7.8 g
Trans fat0.5 g
Cholesterol46 mg
Sodium52 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Milk-solid ice cream with a five-additive stack

Amul Vanilla Magic is a tub ice cream of milk solids, sugar, mono- and diglycerides (471), four stabilisers (carrageenan 407, CMC 466, xanthan 415, guar 412) and artificial vanilla flavouring substances. The pack is 1 L (540 g) and the panel is printed per 100 g.

CleanPlate scores it [L]EC4. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g. The C for ingredients reflects a mix of whole and refined ingredients (led by milk solids and sugar), with additives that cost points: carrageenan, carboxymethyl cellulose, flavouring and guar gum. The [L] marks a hollow label promise: vanilla is named on the pack, but the only vanilla in the list is an artificial flavouring substance, and the name does not say flavour. The 4 for risk comes mainly from saturated fat (7.8 g per 100 g) and free sugar (15 g per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “Vanilla Magic”

    Misleading

    The name promises vanilla, but the list has only "artificial flavouring substances (vanilla)", and the name does not say flavour.

  • On the pack

    “Real Milk. Real Ice Cream.”

    Holds

    Milk solids lead the list, ahead of sugar.

How EC4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
E

Very low nutrient density

Protein
3.7 g
Fibre
Not declared
Vitamins and minerals
None declared
Energy
215 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
C

Mixed processing and additives

Base
Milk solids
Sweeteners
sugar
Additives
5
Flagged
None
Artificial flavour or colour
Yes

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
4

High risk

Added sugar
15 g
Sodium
52 mg
Saturated fat
7.8 g
Trans fat
0.5 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

[L] The name or pack claims promise more than the ingredient list delivers. See Claims vs reality.

A closer look

Does the label add up?

Milk solids, sugar, emulsifier (471), stabilisers (407, 466, 415, 412) and artificial flavouring substances (vanilla); no shares are declared.

Per 100 g: 215 kcal, 13 g fat of which 7.8 g saturated, 20.8 g sugar of which 15 g added, 3.7 g protein, 52 mg sodium. "Ice Cream" is the product type, so cream is not penalised. Trans fat is 0.5 g and no hydrogenated fat is listed, so the declared figure is accepted as milk fat. The listing had no ingredient list; the pack was used. Serving is 100 ml (54 g).

Ingredients to watch

  • Stabiliser stackConcern

    Carrageenan, CMC, xanthan, guar and mono- and diglycerides leave 5 of 25 additive points.

  • Free sugarWorth watching

    15 g of added sugar per 100 g, about 8 g in a 54 g serving.

  • Saturated fatWorth watching

    7.8 g per 100 g, from the milk fat.

  • Milk solids firstFine

    Milk solids lead the list and no colour is listed.

Common misconceptions

Myth: "Vanilla ice cream means real vanilla"

Here the vanilla is an artificial flavouring substance.

Myth: "Stabilisers are just texture"

Four of them plus an emulsifier cost 18 additive points, more than any other part of this tub.

How often, and how

  • Healthy adultsOccasionally
  • ChildrenRarely
  • Diabetes or prediabetesLimit

Smarter ways to eat it

Scoop a small portion

One 54 g serve is about 116 kcal; one scoop is enough.

Try a short-list ice cream

Pick a tub with milk, cream, sugar and real vanilla only.

Common questions

Is Amul Vanilla Magic Ice Cream Tub healthy?

Amul Vanilla Magic Ice Cream Tub scores EC4 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: High added sugar (15g per 100g); High saturated fat (7.8g); Contains trans fat (0.5g). On the plus side: Low sodium.

What does the EC4 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (C) grades ingredient and label integrity: mixed processing and additives. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Last reviewed October 11, 2026. Scored with the CleanPlate method from the published label.

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