AwsumCakes & Pastries#3 of 20 in categoryRating 2.7/5

Awsum Handcrafted Premium Plum Cake (Eggless)

Awsum Handcrafted Premium Plum Cake eggless, nutrition and ingredients label

Red flags

No major red flags on the label.

Green flags

  • Green flag: High fibre (12.1g)

Ingredients, decoded

15 listed
  • Alcohol soaked fruits and nuts (almonds, cashew, walnut, cherry, cranberry, blueberry, blackcurrant, raisin, orange peel)
  • whole wheat flour
  • cocoa solids
  • milk solids
  • cow ghee
  • butter
  • honey
  • brown sugar
  • nutmeg
  • cloves
  • ginger
  • cinnamon
  • cardamom
  • baking powder
  • emulsifier & stabilizers (E471 & E415)
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

LPack claim not backed upHigh calories (over 400 kcal per 100 g)Nutrition per 100 g
ENutritionBIngredients3Risk
Energy406 kcal
Protein4.4 g
Carbohydrates45.5 g
Total sugars17.4 g
Dietary fibre12.1 g
Total fat18.6 g
Sodium238 mg
Calcium48.3 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Fruit and nut plum cake with ghee and butter

Awsum Handcrafted Premium Plum Cake (Eggless) is built on alcohol-soaked fruits and nuts, whole wheat flour, cocoa, ghee, butter, honey and brown sugar. The photos are a brand template with the net weight left as [XXX g], so 200 g is taken from the earlier record.

CleanPlate scores it [L]EB3. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g. The declared fibre figure is not credited because the ingredients cannot supply it. The B for ingredients reflects a mix of whole and refined ingredients (led by alcohol soaked fruits and nuts, whole wheat flour and cocoa solids), with additives that cost points: xanthan gum and mono- and diglycerides of fatty acids. The [L] marks a declared value that the ingredients cannot support. The 3 for risk comes mainly from free sugar (17.4 g per 100 g) and calories (406 kcal per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • On the pack

    “This rich plum cake with rum improves cognitive capacity and reduces stress in the body.”

    Misleading

    No printed value or evidence supports a cognitive or stress benefit from a cake, and the list names alcohol-soaked fruit, not rum.

  • On the pack

    “A store house of antioxidants, potassium and fiber”

    Be careful

    No antioxidant or potassium value is printed, and the printed fibre of 12.08 g is above what the ingredients can supply.

  • On the pack

    “Consists of Vitamin A, B, E and iron”

    Be careful

    No vitamin value is printed, and iron prints as 6.13 g, which is a unit error.

  • Product name

    “Eggless”

    Holds

    No egg is listed.

How EB3 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
E

Very low nutrient density

Protein
4.4 g
Fibre
12.1 g
Vitamins and minerals
Calcium
Energy
406 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
B

Good, few concerning additives

Base
Alcohol soaked fruits and nuts
Main fat
cow ghee
Sweeteners
honey, brown sugar
Additives
2
Flagged
None

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
3

Moderate risk

Total sugar
17.4 g
Sodium
238 mg

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

[L] The name or pack claims promise more than the ingredient list delivers. See Claims vs reality.

A closer look

Does the label add up?

Alcohol soaked fruits and nuts (almonds, cashew, walnut, cherry, cranberry, blueberry, blackcurrant, raisin, orange peel), whole wheat flour, cocoa solids, milk solids, cow ghee, butter, honey, brown sugar, spices, baking powder, and emulsifier and stabilizers (E471, E415); no shares are printed.

Per 100 g: 406 kcal, 18.6 g fat, 17.4 g sugar, 12.1 g fibre, 4.4 g protein, 238 mg sodium. The photos are a template: net weight and best-before are placeholders, and iron prints as 6.13 g (a unit error), which is not used. The panel prints no added-sugar line although honey and brown sugar are listed, so free sugar is the total, 17.4 g. Declared energy is 18% above the Atwater sum of the printed macros, another reason to treat this panel with care. Estimated shares give more protein (11 g) than the 4.4 g declared, so the fruit and nuts are probably a smaller share than assumed.

Ingredients to watch

  • Printed fibreConcern

    12.08 g per 100 g is above what the ingredients can supply and is not credited.

  • Free sugarWorth watching

    17.4 g per 100 g from honey, brown sugar and fruit; no added-sugar line is printed.

  • CaloriesWorth watching

    406 kcal per 100 g.

  • FlourFine

    Whole wheat flour is the only flour listed, with no maida.

Common misconceptions

Myth: "A rich plum cake is a health food"

The pack's health lines are not backed by any printed vitamin or antioxidant value.

Myth: "Handcrafted means low sugar"

Free sugar is 17.4 g per 100 g, counted as all sugar because no added-sugar line is printed.

How often, and how

  • Healthy adultsOccasionally
  • ChildrenRarely
  • Diabetes or prediabetesLimit

Smarter ways to eat it

Share a slice

At 406 kcal and 17.4 g of sugar per 100 g it is a treat, not a snack.

Keep it for occasions

The pack itself calls it a Christmas cake.

Common questions

Is Awsum Handcrafted Premium Plum Cake (Eggless) healthy?

Awsum Handcrafted Premium Plum Cake (Eggless) scores EB3 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. We found no major red flags on its label. On the plus side: High fibre (12.1g).

What does the EB3 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.

Last reviewed October 19, 2026. Scored with the CleanPlate method from the published label.

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