Concify Whey Protein Powder
Red flags
- −Red flag: Contains Maltodextrin
- −Red flag: Contains Sodium Benzoate
Green flags
- +Green flag: High protein (54g per 100g)
- +Green flag: Source of fibre
Ingredients, decoded
10 listed- Whey Protein Concentrate
- Maltodextrin
- Dietary Fibre
- Bcaa
- DHA 10% (VEG. Source)
- Vitamins & Minerals
- Class II Preservatives (INS 211)
- Anticaking agent (INS 551)
- Sucralose (INS 955) (Permitted Artificial Sweetener)
- Added flavour (nature identical flavouring substance - chocolate)
Our take
CleanPlate reviewWhey powder with added fibre, BCAA and sucralose
Concify Whey Protein Powder is whey protein concentrate with maltodextrin, dietary fibre, BCAA, DHA, vitamins and minerals, sucralose and chocolate flavouring. The tub is 500 g, 20 servings of 25 g (2 scoops).
CleanPlate scores it [F]BD1. The B for nutrition reflects 54 g protein per 100 g. The [F] marks that added calcium, vitamin C, zinc and vitamin B1 lift the grade; without them it would be C. The D for ingredients reflects mostly refined or industrial ingredients (led by whey protein concentrate, maltodextrin and dietary fibre), with additives that cost points: sucralose, flavouring and silicon dioxide. The 1 for risk is low: free sugar is 0 g per 100 g and the panel prints no sodium or saturated fat.
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- Product nameHolds
“Whey Protein”
Whey protein concentrate is the first ingredient and protein is 54 g per 100 g.
- On the packHolds
“Sugar Free”
Total sugars are printed as 0 g, with sucralose as the sweetener.
- On the packBe careful
“Diabetic Friendly”
This is not a regulated claim; the powder has 21 g of carbohydrate per 100 g, partly maltodextrin.
How BD1 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Good nutrient density
- Protein
- 54 g
- Fibre
- 5.4 g
- Vitamins and minerals
- 21 declared
- Energy
- 289 kcal
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.
Heavily processed or flagged substances
- Base
- Whey Protein Concentrate
- Sweeteners
- Maltodextrin, Sucralose
- Additives
- 2
- Flagged
- Maltodextrin, Sodium Benzoate
- Artificial flavour or colour
- Yes
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Clean
- Total sugar
- 0 g
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
[F] Added vitamins or minerals meaningfully lift this product's nutrition grade. Without them it would score lower.
A closer look
Does the label add up?
Whey protein concentrate, maltodextrin, dietary fibre, BCAA, DHA 10% (vegetarian source), vitamins and minerals, preservative (INS 211), anticaking agent (INS 551), sucralose (INS 955) and nature-identical chocolate flavouring.
Per 100 g: 0 g fat, 0 g sugar, 5.4 g fibre, 54 g protein. The panel prints no energy line (the listing gives 390 kcal, which is not on the pack), so the Atwater sum of 289 kcal is used. No sodium or saturated fat is printed, so those risks are not counted. The score is provisional until the pack is rechecked.
Ingredients to watch
- Missing linesWorth watching
No energy, sodium or saturated fat is printed; 289 kcal is calculated from the macros.
- Sweetener and preservativeWorth watching
Sucralose, sodium benzoate and silicon dioxide cost additive points.
- ProteinFine
54 g per 100 g, about 13.5 g per 25 g serve.
- Added sugarFine
None printed.
Common misconceptions
Myth: "Sugar free means safe for diabetes"
Maltodextrin is 26% of the powder, so it still supplies carbohydrate.
Myth: "BCAA on the label adds protein value"
Whey already contains BCAA; the added BCAA is a small fraction.
How often, and how
- Healthy adultsA scoop a day at most, if food protein falls short
- ChildrenNot needed
- Diabetes or prediabetesFine in moderation
Smarter ways to eat it
Check the real pack
Energy, sodium and saturated fat are not printed on the panel.
Treat it as a protein top-up
Two scoops give about 13.5 g of protein.
Common questions
Is Concify Whey Protein Powder healthy?
Concify Whey Protein Powder scores BD1 (Fair) on CleanPlate, which makes it an occasional-use product, where the concerns start to outweigh the positives. The main concerns are: Contains Maltodextrin; Contains Sodium Benzoate. On the plus side: High protein (54g per 100g); Source of fibre.
What does the BD1 score mean?
The first letter (B) grades nutritional value: good nutrient density. The second letter (D) grades ingredient and label integrity: heavily processed or flagged substances. The number (1) grades risk nutrients (sugar, sodium, saturated fat): clean. The [F] means added vitamins or minerals meaningfully lift the nutrition grade.
Which ingredients in Concify Whey Protein Powder should I watch?
Maltodextrin (Maltodextrin), Class II Preservatives (INS 211) (Sodium Benzoate).
Last reviewed October 19, 2026. Scored with the CleanPlate method from the published label.