Cream Bell Frozen Desserts#50 of 77 in categoryRating 2/5

Cream Bell Crunchy Butterscotch Ice Cream Tub

Red flags

Red flag: Contains Tartrazine
Red flag: High added sugar (14.4g per 100g)
Red flag: High saturated fat (5.3g)
Red flag: Contains Caramel Colour (Class IV)

Green flags

Green flag: Low sodium

Ingredients, decoded

10 listed

Potable Water
Milk Solids
Sugar
Chikki (8%) (Sugar, Cashew Nut, Wheat Crunch)
Caramel Sauce (4.5%) (Liquid Glucose, Potable Water, Sugar, Milk Solids, Salt, Stabilizing Agents (INS 401, 440), Humectant (INS 422), Acidity Regulator (INS 331), Raising Agents (INS 500 (ii)), Colour (INS 150d), Flavour (Nature-Identical & Artificial Flavouring Substances (Caramel)))
Maltodextrin
Emulsifying Agents (INS 433, 471)
Stabilizing Agents (INS 401, 407, 412)
Food Colour (INS 102)
Flavour (Nature-Identical & Artificial Flavouring Substances (Butterscotch))

ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

High sugarHigh saturated fatNutrition per 100 g

ENutritionDIngredients3Risk

Energy220.7 kcal

Protein4 g

Carbohydrates30.2 g

Total sugars26.7 g

Added sugars14.4 g

Total fat9.1 g

Saturated fat5.3 g

Trans fat0.05 g

Cholesterol21.4 mg

Sodium61.4 mg

Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Chikki is 8%, with caramel colour and tartrazine

Cream Bell Crunchy Butterscotch is a 750 ml tub of ice cream with potable water, milk solids, sugar, chikki (8%) and caramel sauce (4.5%), maltodextrin, two emulsifying and three stabilising agents, a synthetic colour (tartrazine, INS 102) and nature-identical and artificial butterscotch flavouring. The pack prints the panel per 100 ml serve (57 g), converted here to per 100 g.

CleanPlate scores it [R]ED3. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g. The D for ingredients reflects mostly refined or industrial ingredients (led by milk solids, sugar and sugar), with additives that cost points: carrageenan, polysorbate 80, caramel colour and flavouring. A red flag (Southampton Six x1) cuts the score by 20%. The 3 for risk comes mainly from free sugar (14.4 g per 100 g) and saturated fat (5.26 g per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

On the pack
“Crunchy Butterscotch”
Partly true
A cashew and wheat chikki (8%) and a caramel sauce (4.5%) are listed, but the butterscotch note is nature-identical and artificial flavouring.
On the pack
“Made with Milk”
Holds
Milk solids are the second ingredient and no vegetable fat is listed.

How ED3 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →

01 Nutritional valueA to E

Very low nutrient density

Protein: 4 g
Fibre: Not declared
Vitamins and minerals: None declared
Energy: 221 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E

Heavily processed or flagged substances

Base: Potable Water
Main fat: Flavour)
Sweeteners: 4 types
Additives: 9
Flagged: 3 ingredients
Artificial flavour or colour: Yes

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5

Moderate risk

Added sugar: 14.4 g
Sodium: 61.4 mg
Saturated fat: 5.3 g
Trans fat: 0.05 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

[R] Contains an ingredient on our red-flag list (such as a partially hydrogenated oil or a flagged synthetic dye), which cuts the ingredient grade.

A closer look

Does the label add up?

Potable water, milk solids, sugar, chikki (8%: sugar, cashew nut, wheat crunch), caramel sauce (4.5%: liquid glucose, water, sugar, milk solids, salt, stabilising agents, humectant, acidity regulator, raising agent, caramel colour and caramel flavouring), maltodextrin, emulsifying agents (INS 433, 471), stabilising agents (INS 401, 407, 412), colour (INS 102) and butterscotch flavouring.

Per 100 g: 221 kcal, 9.12 g fat of which 5.26 g saturated, 26.7 g sugar of which 14.4 g added, 4.04 g protein, 61.4 mg sodium. The ingredient list comes from the pack photos you supplied, and the pack front reads Crunchy Butterscotch. Trans fat (0.05 g per 100 g) is not counted because milk solids are the only fat source listed. The listing's per 100 g values differ from the pack panel; the pack is used.

Ingredients to watch

TartrazineConcern
Colour 102 is one of the Southampton Six, so the red flag applies.
Saturated fatWorth watching
5.3 g per 100 g, just above the 5 g high line.
Added sugarWorth watching
14.4 g per 100 g, with 26.7 g of total sugar.
AdditivesWorth watching
Polysorbate 80 and carrageenan cost 6 points each and the additives score is 0 of 25.

Common misconceptions

Myth: "Crunchy butterscotch means a butterscotch-and-nut tub"

The chikki is 8% and the butterscotch taste comes from nature-identical and artificial flavouring.

Myth: "Made with milk means a simple list"

The list also has polysorbate 80, several gums and tartrazine.

How often, and how

Healthy adultsOccasionally
ChildrenRarely
Diabetes or prediabetesLimit

Smarter ways to eat it

One serve

A 100 ml serve (57 g) is about 126 kcal with 8.2 g of added sugar.

Count the tub

A 750 ml tub is 7.5 serves, about 940 kcal.

Common questions

Is Cream Bell Crunchy Butterscotch Ice Cream Tub healthy?

Cream Bell Crunchy Butterscotch Ice Cream Tub scores ED3 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: Contains Tartrazine; High added sugar (14.4g per 100g); High saturated fat (5.3g); Contains Caramel Colour (Class IV). On the plus side: Low sodium.

What does the ED3 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (D) grades ingredient and label integrity: heavily processed or flagged substances. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.

Which ingredients in Cream Bell Crunchy Butterscotch Ice Cream Tub should I watch?

Caramel Sauce (4.5%) (Liquid Glucose, Potable Water, Sugar, Milk Solids, Salt, Stabilizing Agents (INS 401, 440), Humectant (INS 422), Acidity Regulator (INS 331), Raising Agents (INS 500 (ii)), Colour (INS 150d), Flavour (Nature-Identical & Artificial Flavouring Substances (Caramel))) (Caramel Colour (Class IV)), Maltodextrin (Maltodextrin), Food Colour (INS 102) (Tartrazine).

Last reviewed October 17, 2026. Scored with the CleanPlate method from the published label.

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