ITC Master Chef Malai Chicken Seekh Kebab
Red flags
- −Red flag: Refined flour (maida) base
Green flags
- +Green flag: High protein (11.2g per 100g)
Ingredients, decoded
26 listed- Chicken (52.5%)
- Water
- Bread Crumbs (Maida (Refined Wheat Flour), Dextrose, Iodized Salt, Yeast)
- Cheese
- Dahi
- Soya Granules
- Cream (3.5%)
- Onion
- Garlic Paste
- Ginger Paste
- Refined Sunflower Oil
- Iodized Salt
- Skimmed Milk Powder
- Green Chilli Paste
- Coriander Leaves
- Soy Protein Isolate
- Black Pepper
- Starch
- Sequestrants (INS 451(i), INS 450(iii), INS 451(ii))
- Ajowan
- Dehydrated Fenugreek Leaves
- Cardamom
- Cumin
- Clove
- Mace
- Artificial Flavouring Substances (Smoked)
Our take
CleanPlate reviewMalai chicken seekh kebab, 52.5% chicken, low sodium
ITC Master Chef Malai Chicken Seekh Kebab is a 400 g pack of about eight frozen semi-cooked kebabs. The pack prints two ingredient lists; the one with chicken at 52.5% and cream at 3.5% is used. Veg status is non-veg.
CleanPlate scores it CB2. The C for nutrition is middling: 11.2 g protein per 100 g. The B for ingredients reflects whole or lightly processed ingredients (led by chicken, bread crumbs and cheese), with additives that cost points: diphosphates, triphosphates and flavouring. The 2 for risk is low: sodium, free sugar and saturated fat are all modest (sodium 258 mg, free sugar 0.01 g, saturated fat 2.4 g per 100 g).
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- On the packHolds
“High in protein”
About 11.2 g protein per 100 g, which is 23% of the energy.
- On the packBe careful
“Deliciously creamy, soft & juicy”
A sensory claim with no measurable test.
How CB2 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Adequate nutrient density
- Protein
- 11.2 g
- Fibre
- Not declared
- Vitamins and minerals
- None declared
- Energy
- 196 kcal
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.
Good, few concerning additives
- Base
- Chicken
- Main fat
- Refined Sunflower Oil
- Sweeteners
- Bread Crumbs, Dex...
- Additives
- 2
- Flagged
- Maida
- Artificial flavour or colour
- Yes
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Low risk
- Added sugar
- 0.01 g
- Sodium
- 258.2 mg
- Saturated fat
- 2.4 g
- Trans fat
- 0 g
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
A closer look
Does the label add up?
Chicken (52.5%), water, bread crumbs, cheese, dahi, soya granules, cream (3.5%), onion, garlic and ginger paste, sunflower oil, skimmed milk powder, soy protein isolate and spices, with sequestrants (phosphates) and an artificial smoke flavouring.
Per 100 g: 196 kcal, 7.8 g fat of which 2.4 g saturated, 1.9 g sugar of which 0.01 g added, 11.2 g protein, 258 mg sodium. The pack prints two ingredient lists (chicken 56% and cream 4% on the back; chicken 52.5% and cream 3.5% on the second graphic); the 52.5% list is used. The listing nutrition (253 kcal, 15 g protein per serving) differs from the pack panel; the pack is used.
Ingredients to watch
- Saturated fatWorth watching
About 2.4 g per 100 g.
- SodiumFine
About 258 mg per 100 g.
- ProteinFine
About 11.2 g per 100 g.
- Added sugarFine
None.
Common misconceptions
Myth: "Malai means mostly cream"
Cream is only 3.5% of the kebab; the flavour comes from cheese, dahi and spices.
Myth: "Semi-cooked kebabs are minimally processed"
The list has soy protein, phosphates and an artificial smoke flavour.
How often, and how
- Healthy adultsMost days
- ChildrenMost days
- Diabetes or prediabetesFine in moderation
Smarter ways to eat it
Grill or air fry
No extra oil needed.
Serve with salad and a wrap
Adds fibre and balance.
Common questions
Is ITC Master Chef Malai Chicken Seekh Kebab healthy?
ITC Master Chef Malai Chicken Seekh Kebab scores CB2 (Good) on CleanPlate, which makes it a reasonable choice with a trade-off or two worth knowing about. The main concerns are: Refined flour (maida) base. On the plus side: High protein (11.2g per 100g).
What does the CB2 score mean?
The first letter (C) grades nutritional value: adequate nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (2) grades risk nutrients (sugar, sodium, saturated fat): low risk.
Which ingredients in ITC Master Chef Malai Chicken Seekh Kebab should I watch?
Bread Crumbs (Maida (Refined Wheat Flour), Dextrose, Iodized Salt, Yeast) (Maida).
Last reviewed October 18, 2026. Scored with the CleanPlate method from the published label.
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