OB & GOB Blueberry & Cheesecake Ice Cream Can
Red flags
- −Red flag: High added sugar (26.5g per 100g)
- −Red flag: High saturated fat (5.7g)
- −Red flag: Contains Sodium Benzoate
- −Red flag: Refined flour (maida) base
Green flags
- +Green flag: Low sodium
Ingredients, decoded
9 listed- Milk Solids
- Water
- Blueberry Preparation (29%) (Sugar, Blueberry Pulp, Water, Acidity Regulator (INS 330, 331), Thickener (INS 440), Food Colour (INS 127), Natural & Nature Identical flavour (Blueberry), Preservative (INS 211))
- Eggless Vanilla Cake (16%) (Refined Wheat Flour (Maida), Sugar, Butter, Starch, Baking Powder, Acidity Regulator (INS 541), Emulsifier & Stabilizer (INS 475, 471, 415, 412), Iodized Salt, Flavour (Vanilla), Raising Agent (INS 341))
- Sugar
- White Chocolate Flakes (3%)
- Emulsifier (INS 477, 471)
- Stabilizer (INS 410, 412)
- Nature Identical & Artificial Flavours (Blueberry & Cheese)
Our take
CleanPlate reviewCheesecake is only a flavour, with erythrosine red
OB & GOB Blueberry & Cheesecake is a 200 ml (155 g) can of ice cream with milk solids, water, a blueberry preparation (29%), an eggless vanilla cake (16%), sugar and white chocolate flakes (3%), with a preservative (INS 211), a synthetic colour (INS 127), emulsifiers, stabilisers and nature-identical and artificial blueberry and cheese flavours. The pack prints the panel per can (155 g), converted here to per 100 g.
CleanPlate scores it [R][L]ED4. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g. The D for ingredients reflects mostly refined or industrial ingredients (led by milk solids, sugar and blueberry pulp), with additives that cost points: calcium phosphates, flavouring, erythrosine and locust bean gum. A red flag (erythrosine E127) cuts the score by 40%. The [L] marks a hollow label promise: the cheese named on the pack is not in the ingredient list. The 4 for risk comes mainly from free sugar (28.4 g per 100 g) and saturated fat (5.7 g per 100 g).
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- Product nameMisleading
“Blueberry & Cheesecake”
The blueberry preparation is 29%, but no cheese is listed: it appears only as a nature-identical and artificial flavour beside a vanilla cake (16%).
How ED4 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Very low nutrient density
- Protein
- 3.3 g
- Fibre
- Not declared
- Vitamins and minerals
- None declared
- Energy
- 233 kcal
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.
Heavily processed or flagged substances
- Base
- Milk Solids
- Main fat
- Eggless Vanilla Cake, S...
- Sweeteners
- 3 types
- Additives
- 12
- Flagged
- Sodium Benzoate, Maida
- Artificial flavour or colour
- Yes
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
High risk
- Added sugar
- 26.5 g
- Sodium
- 104.6 mg
- Saturated fat
- 5.7 g
- Trans fat
- 0.07 g
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
[R] Contains an ingredient on our red-flag list (such as a partially hydrogenated oil or a flagged synthetic dye), which cuts the ingredient grade.
[L] The name or pack claims promise more than the ingredient list delivers. See Claims vs reality.
A closer look
Does the label add up?
Milk solids, water, blueberry preparation (29%: sugar, blueberry pulp, water, acidity regulators, pectin, erythrosine, blueberry flavour, sodium benzoate), eggless vanilla cake (16%: refined flour, sugar, butter, starch, baking powder, acidity regulator, emulsifier and stabilisers, salt, vanilla flavour, raising agent), sugar, white chocolate flakes (3%), emulsifiers (INS 477, 471), stabilisers (INS 410, 412) and blueberry and cheese flavours.
Per 100 g: 233 kcal, 8.77 g fat of which 5.7 g saturated, 30.9 g sugar of which 26.5 g added, 3.33 g protein, 105 mg sodium. The ingredient list comes from the pack photo you supplied, and the nutrition panel (per can, 155 g) matches the listing's per 100 g values after conversion. Vanilla is listed as a flavour in the cake and is not scored as a hollow promise, as you directed. Trans fat (0.07 g per 100 g) is not counted because milk solids and butter are the fats listed. The pack states milk and wheat.
Ingredients to watch
- ErythrosineConcern
Colour 127 triggers a red flag that cuts the ingredients score by 40%.
- Added sugarConcern
26.5 g per 100 g, above the 22.5 g high line, and 41.1 g in a whole can.
- Preservative and phosphatesWorth watching
Sodium benzoate (211) is listed with calcium phosphates, and the additives score is 4 of 25.
- BlueberryFine
The blueberry preparation is declared at 29%, with pulp in the list.
Common misconceptions
Myth: "Cheesecake ice cream contains cheesecake"
No cheese or cheesecake is listed; there is a vanilla cake and a cheese flavour.
Myth: "A can is one scoop"
The panel's serve is the whole 155 g can at 362 kcal.
How often, and how
- Healthy adultsRarely
- ChildrenRarely
- Diabetes or prediabetesLimit strictly
Smarter ways to eat it
One can
A 155 g can is 362 kcal with 41.1 g of added sugar.
Share it
Half a can still gives about 20 g of added sugar.
Common questions
Is OB & GOB Blueberry & Cheesecake Ice Cream Can healthy?
OB & GOB Blueberry & Cheesecake Ice Cream Can scores ED4 (Very Poor) on CleanPlate, which makes it one of the weakest products we've rated and worth swapping out. The main concerns are: High added sugar (26.5g per 100g); High saturated fat (5.7g); Contains Sodium Benzoate; Refined flour (maida) base. On the plus side: Low sodium.
What does the ED4 score mean?
The first letter (E) grades nutritional value: very low nutrient density. The second letter (D) grades ingredient and label integrity: heavily processed or flagged substances. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.
Which ingredients in OB & GOB Blueberry & Cheesecake Ice Cream Can should I watch?
Blueberry Preparation (29%) (Sugar, Blueberry Pulp, Water, Acidity Regulator (INS 330, 331), Thickener (INS 440), Food Colour (INS 127), Natural & Nature Identical flavour (Blueberry), Preservative (INS 211)) (Sodium Benzoate), Eggless Vanilla Cake (16%) (Refined Wheat Flour (Maida), Sugar, Butter, Starch, Baking Powder, Acidity Regulator (INS 541), Emulsifier & Stabilizer (INS 475, 471, 415, 412), Iodized Salt, Flavour (Vanilla), Raising Agent (INS 341)) (Maida).
Last reviewed October 17, 2026. Scored with the CleanPlate method from the published label.
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