Protein Chef Elaichi Wheat Rusk
Red flags
- −Red flag: High saturated fat (5.4g)
Green flags
- +Green flag: High protein (11.9g per 100g)
- +Green flag: High fibre (11.1g)
- +Green flag: No added sugar
Ingredients, decoded
16 listed- Whole Wheat Flour (Atta) (66%)
- Semolina
- Maltitol [INS 965 (i)]
- Refined Rice Bran Oil
- Butter
- Protein Premix (Defatted Soya Flour, Defatted Peanut Flour)
- Fructooligosaccharide
- Vital Wheat Gluten
- Yeast
- Skimmed Milk Powder
- Elaichi (2.2%)
- Iodized Salt
- Bread Improver [Maize Starch, Soya Flour, INS 170 (i)]
- Fennel Seeds
- Antioxidants (INS 300)
- Natural Flavour
CA3
Our take
CleanPlate reviewA whole wheat rusk sweetened with maltitol
Protein Chef Elaichi Wheat Rusk is 66% whole wheat flour (atta) with semolina, maltitol, rice bran oil, butter, a soya-and-peanut protein premix, FOS fibre, vital wheat gluten and 2.2% elaichi.
CleanPlate scores it CA3. The C for nutrition is middling: 11.1 g fibre per 100 g; its 11.9 g of protein earns no credit because it is under 2.75 g per 100 kcal. The A for ingredients reflects a mix of whole and refined ingredients (led by whole wheat flour, semolina and refined rice bran oil), with additives that cost points: calcium carbonate and maltitol. The 3 for risk comes mainly from saturated fat (5.4 g per 100 g) and sodium (227 mg per 100 g).
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- On the packHolds
“12 g protein per 100 g”
11.9 g per 100 g clears the 11 g line, although 2.4 g per 100 kcal is below the amount that earns Axis 1 credit.
- On the packHolds
“No Added Sugar Protein Rusk”
No sugar or syrup is listed and added sugar is 0 g; the sweetness comes from maltitol.
- On the packHolds
“No Maida”
Whole wheat flour is first and no refined flour is listed; semolina is a separate ingredient.
- On the packHolds
“No Palm Oil”
The oils and fats are rice bran oil and butter.
How CA3 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Adequate nutrient density
- Protein
- 11.9 g
- Fibre
- 11.1 g
- Vitamins and minerals
- None declared
- Energy
- 500 kcal
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.
Clean, minimally processed
- Base
- Whole Wheat Flour
- Main fat
- Refined Rice Bran Oil
- Sweeteners
- Maltitol [INS 965]
- Additives
- 2
- Flagged
- None
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Moderate risk
- Added sugar
- 0 g
- Sodium
- 227 mg
- Saturated fat
- 5.4 g
- Trans fat
- 0 g
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
A closer look
Does the label add up?
Whole wheat flour (atta) 66%, semolina, maltitol (INS 965(i)), refined rice bran oil, butter, protein premix (defatted soya flour, defatted peanut flour), fructooligosaccharide, vital wheat gluten, yeast, skimmed milk powder, elaichi 2.2%, iodised salt, bread improver (maize starch, soya flour, INS 170(i)), fennel seeds, antioxidant INS 300 and natural flavour.
Per 100 g: 500 kcal, 17.4 g fat of which 5.4 g saturated, 1.7 g sugar of which 0 g added, 11.1 g fibre, 11.9 g protein, 227 mg sodium. Read from the pack panel: 500 kcal, 11.1 g fibre and 227 mg sodium per 100 g (the Blinkit text showed 478 kcal, 9.1 g and 36 mg, which is the per-serve sodium). Polyols 23.7 g per 100 g are printed but are not a stored field. A 16 g serve is two rusks.
Ingredients to watch
- MaltitolWorth watching
23.7 g of polyols per 100 g; the pack warns of a laxative effect, and it still raises blood sugar a little.
- Saturated fatWorth watching
5.4 g per 100 g from butter and oil.
- Peanut, soya and glutenWorth watching
The protein premix means it is not safe for people with peanut or soya allergy.
- Whole wheat and fibreFine
66% atta and 11.1 g fibre per 100 g; no added sugar, colour or preservative.
Common misconceptions
Myth: "High protein rusk is a protein food"
At 11.9 g per 100 g it is a wheat product with some protein, not a protein source such as dal or eggs.
Myth: "Sugar-free means no effect on blood sugar"
Maltitol raises blood sugar less than sugar, but not to zero.
How often, and how
- Healthy adultsMost days
- ChildrenMost days
- Diabetes or prediabetesFine in moderation
Smarter ways to eat it
Dunk in chai or milk
Two rusks with milk makes a light breakfast or snack.
Pair with protein
Have it with curd or an egg to add real protein.
Common questions
Is Protein Chef Elaichi Wheat Rusk healthy?
Protein Chef Elaichi Wheat Rusk scores CA3 (Good) on CleanPlate, which makes it a reasonable choice with a trade-off or two worth knowing about. The main concerns are: High saturated fat (5.4g). On the plus side: High protein (11.9g per 100g); High fibre (11.1g); No added sugar.
What does the CA3 score mean?
The first letter (C) grades nutritional value: adequate nutrient density. The second letter (A) grades ingredient and label integrity: clean, minimally processed. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.
Last reviewed October 11, 2026. Scored with the CleanPlate method from the published label.
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Good