RealFruit Juices & Drinks#4 of 9 in categoryRating 2.7/5

Real Activ Cranberry Juice

Red flags

No major red flags on the label.

Green flags

  • Green flag: No added sugar
  • Green flag: Low sodium

Ingredients, decoded

6 listed
  • Water
  • Concentrated Fruit Juice (Concentrated Apple Juice (13.5%) & Concentrated Cranberry Juice (2.5%), Equivalent to 80% Apple Juice & 20% Cranberry Juice)
  • Acidity Regulator (INS 330)
  • Flavours [Nature Identical Flavouring Substances]
  • Vitamin C
  • Sweetener [INS 960]
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

[F] CC4

Nutrition per 100 ml
CNutritionCIngredients4Risk
VerdictFAIR
Energy46 kcal
Protein0 g
Carbohydrates11.1 g
Total sugars11 g
Added sugars0 g
Total fat0 g
Saturated fat0 g
Trans fat0 g
Sodium5.8 mg
Vitamin C12 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

A diluted juice drink led by apple

Real Activ Cranberry Juice is water with concentrated apple juice (13.5%) and concentrated cranberry juice (2.5%), citric acid, nature-identical flavours, added vitamin C and the sweetener steviol glycoside (INS 960). The pack says this equals 100% juice once reconstituted (80% apple, 20% cranberry).

CleanPlate scores it [F]CC4. The C for nutrition is middling: modest protein, fibre and micronutrients per 100 ml. The [F] marks that added vitamin C lifts the grade; without it it would be E. The C for ingredients reflects mostly refined or industrial ingredients (led by concentrated fruit juice), with additives that cost points: flavouring and steviol glycosides. The 4 for risk comes mainly from free sugar (11 g per 100 ml).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • On the pack

    “100% No Added Sugars+ & Preservative”

    Partly true

    No sugar is added and no preservative is listed, but the 11 g of sugar per 100 ml all comes from the concentrates (the pack's own footnote says "contains naturally occurring sugars") and a sweetener is added on top.

  • On the pack

    “0% added sugars+ and 0% added preservative”

    Holds

    The panel declares 0 g of added sugar and the list has no preservative.

  • Retail listing

    “Rich in antioxidant”

    Be careful

    Only vitamin C is declared (12 mg per 100 ml, 22.5% of the RDA in a 150 ml serve); no other antioxidant amount is printed.

How CC4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 ml.

How we score →
01 Nutritional valueA to E
C

Adequate nutrient density

Protein
0 g
Fibre
Not declared
Vitamins and minerals
Vitamin C
Energy
46 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
C

Mixed processing and additives

Base
Water
Sweeteners
None added
Additives
2
Flagged
None

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
4

High risk

Added sugar
0 g
Sodium
5.8 mg
Saturated fat
0 g
Trans fat
0 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

[F] Added vitamins or minerals meaningfully lift this product's nutrition grade. Without them it would score lower.

A closer look

Does the label add up?

Water, concentrated apple and cranberry juice (13.5% and 2.5%), citric acid (330), nature-identical flavours, vitamin C and steviol glycoside (960).

Per 100 ml: 46 kcal, 0 g fat of which 0 g saturated, 11 g sugar of which 0 g added, 0 g protein, 5.8 mg sodium. Read from the pack image. Per 100 ml with per-serve (150 ml) %RDA. The pack declares vitamin C 12 mg per 100 ml, which the listing text lacked. Juice sugar counts as free sugar, so the 0 g added-sugar line does not lower the risk score. No fibre, saturated fat or trans fat line is printed.

Ingredients to watch

  • Sugar from concentrateConcern

    11 g per 100 ml, about 28 g in a 250 ml glass, all from apple and cranberry concentrate.

  • Sweetener on topWorth watching

    Steviol glycosides (INS 960) are added to the juice sugar and cost 2 points.

  • Mostly waterWorth watching

    The two concentrates are 16% of the drink.

  • Added vitamin CFine

    12 mg per 100 ml, about 30 mg in a 250 ml glass.

Common misconceptions

Myth: "No added sugar means low sugar"

The 11 g per 100 ml is close to a soft drink; it comes from the juice concentrates.

Myth: "A cranberry juice is mostly cranberry"

Cranberry concentrate is 2.5% of this drink; apple concentrate is 13.5%.

How often, and how

  • Healthy adultsA few times a week
  • ChildrenOccasionally
  • Diabetes or prediabetesOccasionally, watch the sugar

Smarter ways to eat it

Dilute it

Top a small glass up with sparkling water to halve the sugar per serve.

Whole fruit

An apple or a handful of cranberries gives fibre that juice leaves out.

Common questions

Is Real Activ Cranberry Juice healthy?

Real Activ Cranberry Juice scores CC4 (Fair) on CleanPlate, which makes it an occasional-use product, where the concerns start to outweigh the positives. We found no major red flags on its label. On the plus side: No added sugar; Low sodium.

What does the CC4 score mean?

The first letter (C) grades nutritional value: adequate nutrient density. The second letter (C) grades ingredient and label integrity: mixed processing and additives. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk. The [F] means added vitamins or minerals meaningfully lift the nutrition grade.

Last reviewed October 10, 2026. Scored with the CleanPlate method from the published label.

Better Fruit Juices & Drinks

All 9 →