The Whole Truth Protein Bar Hazelnut Cocoa
Published
The Whole Truth Hazelnut Cocoa Protein Bar is a nut, date and whey bar with a short ingredient list and no added sugar. It scores CA2: middling on nutrition because protein and fibre are decent but the bar is energy-dense, top on ingredients thanks to a short whole-food list, and low on risk. Works as a post-workout or afternoon snack, not a meal.
Ingredients, decoded
6 listed- hazelnuts
- dates
- whey protein blend (concentrate + isolate)
- cashews
- cocoa butter
- cocoa powder
2½ teaspoons of sugar in every 100 g · 12.2 g total sugar, 5 g a teaspoon
| Energy | 344 kcal |
|---|---|
| Protein | 21 g |
| Carbohydrates | 20.5 g |
| Total sugars | 12.2 g |
| Added sugars | 0 g |
| Dietary fibre | 7.2 g |
| Total fat | 19.8 g |
| Saturated fat | 4 g |
| Trans fat | 0.1 g |
| Cholesterol | 0 mg |
| Sodium | 104.9 mg |
Think this score is wrong?
What to know about The Whole Truth Protein Bar Hazelnut Cocoa
A six-ingredient bar with 21 g protein and no added sugar
A 67 g protein bar made from hazelnuts (39.5%), dates (24.6%), a whey protein blend of concentrate and isolate (22.4%), cashews (4.5%), cocoa butter (4.5%) and cocoa powder (4.5%). It is sold as a post-workout snack or a late-night dessert for people who want protein without a long ingredient list.
Per 100 g the bar has 344 kcal, 21 g protein, 7.2 g fibre, 19.8 g fat and 4.0 g saturated fat. Added sugar is 0 g, and the 12.2 g of total sugar comes naturally from the dates. One 67 g bar works out to about 230 kcal, 14 g protein, 4.8 g fibre and 8.2 g sugar.
The front says made with hazelnuts, dates, cashews, cocoa and whey, and the list agrees: nothing else is in it. The name puts cocoa up front, but the chocolate share is not stated as one total, which costs a small label point. CleanPlate scores it CA2.
Why The Whole Truth Protein Bar Hazelnut Cocoa scores CA2
Nutrition is a C on 21 g protein and 7.2 g fibre per 100 g, held back by 344 kcal. Ingredients are an A on a short list with no additives, and risk is a 2.
Adequate nutrient density
- Protein
- 21 g
- Fibre
- 7.2 g
- Vitamins and minerals
- None declared
- Energy
- 344 kcal
01 Nutrition density: why C
Protein is 21 g per 100 g and fibre is 7.2 g, so one 67 g bar gives about 14 g protein and 4.8 g fibre. Hazelnuts are the largest protein source, ahead of the whey.
No vitamins or minerals are declared, and the bar is energy-dense at 344 kcal and 19.8 g fat per 100 g. That keeps the grade at a C.
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal. Protein also has to supply at least 12.5% of the calories to count, and 25% for full credit.
Clean, minimally processed
- Base
- hazelnuts
- Main fat
- cocoa butter
- Sweeteners
- None added
- Additives
- 0
- Flagged
- None
02 Ingredient integrity: why A
The list is short and recognisable: hazelnuts, dates, a whey protein blend, cashews, cocoa butter and cocoa powder. No additive, sweetener, preservative or hydrogenated fat is listed, which is why this grade is an A.
A small label point is lost because chocolate is emphasised in the name without a declared total share.
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Low risk
- Added sugar
- 0 g
- Sodium
- 104.9 mg
- Saturated fat
- 4 g
- Trans fat
- 0.1 g
03 Load risk: why 2
Saturated fat is 4.0 g per 100 g, under the 5 g high line, and energy at 344 kcal per 100 g is the next largest part of the risk number. Sodium is 104.9 mg per 100 g.
Added sugar counts as 0 g, so it plays no part. Trans fat is declared at 0.1 g per 100 g, and with no hydrogenated fat listed it is accepted as natural to the nuts and whey.
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
Red flags
No major red flags on the label.
Green flags
- +Green flag: Source of protein (21g)
- +Green flag: High fibre (7.2g)
- +Green flag: No added sugar
Does The Whole Truth Protein Bar Hazelnut Cocoa live up to its claims?
The six-ingredient and no-added-sugar claims hold. The protein figure differs between the front, which says 20g, and the retailer page, which says 21g.
- Product nameHolds
“Hazelnut cocoa”
Hazelnuts are the largest ingredient at 39.5%, with cocoa powder at 4.5% and cocoa butter at 4.5%.
- On the packBe careful
“20g protein”
The retailer page shows 21g, the pack shows 20g. The nutrition figures give 21 g per 100 g, which is about 14 g in a 67 g bar.
- On the packHolds
“Made with hazelnuts, dates, cashews, cocoa and whey”
The ingredient list has exactly these six ingredients and nothing else.
- On the packHolds
“No added sugar”
Added sugar is 0 g. The 12.2 g of total sugar per 100 g comes naturally from the dates.
- On the packHolds
“No preservatives, no artificial sweeteners”
No preservative, sweetener or sugar alcohol appears in the list.
What's in The Whole Truth Protein Bar Hazelnut Cocoa?
Hazelnuts, dates and whey lead the list, followed by cashews and cocoa. No additives are listed, so the points to watch are energy and the sugar from dates.
The ingredient list, read for you
Hazelnuts lead at 39.5%, then dates at 24.6% for sweetness and binding, and a whey protein blend of concentrate and isolate at 22.4% for protein. Cashews, cocoa butter and cocoa powder follow at 4.5% each, adding body and the chocolate taste.
Ingredients to watch
- EnergyWorth watching
344 kcal per 100 g, about 230 kcal in a 67 g bar, mostly from nuts and cocoa butter.
- Sugar from datesWorth watching
12.2 g total sugar per 100 g, about 8.2 g per bar. It is all natural, with 0 g added sugar.
- Nuts and milkWorth watching
The bar contains hazelnuts, cashews and milk protein, so it is not for anyone with nut or milk allergy.
- Protein and fibreFine
21 g protein and 7.2 g fibre per 100 g, so about 14 g and 4.8 g per bar.
- Short list, no additivesFine
Six ingredients, with no preservative, sweetener, colour or hydrogenated fat listed.
What it doesn’t have
- No vitamins or minerals are declared on the panel.
Who should eat The Whole Truth Protein Bar Hazelnut Cocoa?
A few times a week for most adults, children and anyone watching sugar. Active people can use it more often as a snack, not a protein meal.
- Most adultsA few times a week
About 230 kcal per bar, with saturated fat under the 5 g high line.
- ChildrenA few times a week
No additives or added sugar, but 230 kcal per bar and nut and milk allergens.
- Diabetes or prediabetesA few times a week
0 g added sugar, but about 8.2 g sugar per bar from dates.
- Active peopleEveryday
About 14 g protein and 4.8 g fibre per bar suit a post-workout snack.
The Whole Truth Protein Bar Hazelnut Cocoa: common questions
What is the CleanPlate score of The Whole Truth Protein Bar Hazelnut Cocoa?
The Whole Truth Hazelnut Cocoa Protein Bar is a nut, date and whey bar with a short ingredient list and no added sugar. It scores CA2: middling on nutrition because protein and fibre are decent but the bar is energy-dense, top on ingredients thanks to a short whole-food list, and low on risk. Works as a post-workout or afternoon snack, not a meal. Nutrition C, ingredients A, load risk 2; nutrition and ingredients run A to E, risk runs 1 to 5, and A and 1 are best.
How many calories and how much protein are in The Whole Truth Protein Bar Hazelnut Cocoa?
Per 100 g, The Whole Truth Protein Bar Hazelnut Cocoa has 344 kcal, 21 g protein, 20.5 g carbohydrate, 19.8 g fat and 4 g saturated fat. One serve (1 bar, 67 g) has 230 kcal and 14.1 g protein.
What are the ingredients in The Whole Truth Protein Bar Hazelnut Cocoa?
6 ingredients, in label order: hazelnuts, dates, whey protein blend (concentrate + isolate), cashews, cocoa butter, cocoa powder.
Does The Whole Truth Protein Bar Hazelnut Cocoa live up to its claims?
5 claims checked: 4 hold, 1 needs care. "20g protein" needs care: The retailer page shows 21g, the pack shows 20g. The nutrition figures give 21 g per 100 g, which is about 14 g in a 67 g bar.
Who should limit The Whole Truth Protein Bar Hazelnut Cocoa?
Most adults: a few times a week. About 230 kcal per bar, with saturated fat under the 5 g high line. Children: a few times a week. No additives or added sugar, but 230 kcal per bar and nut and milk allergens. Diabetes or prediabetes: a few times a week. 0 g added sugar, but about 8.2 g sugar per bar from dates.
How much sugar, salt and saturated fat does The Whole Truth Protein Bar Hazelnut Cocoa have?
Per 100 g, The Whole Truth Protein Bar Hazelnut Cocoa has 0 g added sugar, 105 mg sodium (about 0.3 g salt) and 4 g saturated fat. The FSSAI and UK FSA "high" lines are 10 g added sugar, 600 mg sodium and 5 g saturated fat per 100 g. It is under all three lines.
Last reviewed October 29, 2026. Scored with the CleanPlate method from the published label. Spotted a mistake? .
Label read on 29 October 2026, from photos of the pack. If the pack has changed since, tell us.
Score history (1)
| Date | Score | Method | Why |
|---|---|---|---|
| 29 October 2026 | CA2 | v5.0 | History starts here |
Every change to this score is logged. See corrections and the method changelog.
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