Vadilal Hide & Seek Ice Cream Tub

Vadilal Hide & Seek is a 500 ml tub of milk ice cream with Hide & Seek biscuit (16%), a chocolate confectionery (10%) and compounded chips (4%), coloured with three synthetic dyes (110, 124, 133). The pack is marked veg and the panel is printed per 100 g (approx.), with a 100 ml serve and five serves a tub.

CleanPlate scores it [R]ED4. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g. The D for ingredients reflects mostly refined or industrial ingredients (led by milk solids, sugar and wheat flour), with additives that cost points: carrageenan, carboxymethyl cellulose, flavouring and Sunset Yellow. A red flag (Southampton Six x2) cuts the score by 30%. The 4 for risk comes mainly from free sugar (23.9 g per 100 g) and saturated fat (7.9 g per 100 g).

Milk solids, sugar, Hide & Seek biscuit (16%: wheat flour, sugar, palm and palm kernel oil, cocoa mass and butter, invert sugar syrup, cocoa powder, dextrose, raising agents, salt, emulsifier, artificial vanilla flavouring), chocolate flavoured confectionery (10%: sugar, water, liquid glucose, milk solids, cocoa solids), cocoa solids, compounded chips (4%: emulsifiers 322 and 476, artificial vanilla and milk flavouring), emulsifier 471, stabilisers (412, 466, 407), synthetic colours (110, 124, 133) and artificial vanilla and bourbon flavouring.

Per 100 g: 264 kcal, 12 g fat of which 7.9 g saturated, 28.2 g sugar of which 23.9 g added, 4.1 g protein, 82 mg sodium. The panel is printed per 100 g (approx.) and no fibre line is given. Free sugar is taken as the declared 23.9 g of added sugar. The list prints the compounded chips with only emulsifiers and flavouring inside, so they are scored as a compound coating; the milk solids share (about 10%) and the loose cocoa solids (1.5%) are estimated from the 4.1 g protein, since the list gives no percentages for them. The misspelt Emulsfier is read as emulsifier. Trans fat is declared 0 g and no hydrogenated fat is listed.