Winkies Chocolate Swiss Roll
Published
Winkies Chocolate Swiss Roll is a packaged sponge roll with a cocoa cream filling, sold as a shareable tea-time cake. It scores [L]ED4: nutrition is low because of the refined flour and sugar base, ingredients lose points for many additives and chocolate flavouring standing in for real chocolate, and risk is high because of the sugar. Best kept for occasional sharing.
Ingredients, decoded
2 listed- Cake (51%): Refined Wheat Flour (Maida), Sugar, Eggs, Water, Liquid Glucose, Humectants (INS 422, INS 420), Cocoa Solids (2%), Cake Gel (INS 471, INS 477, INS 1520, INS 420, INS 412), Palmolein Oil, Milk Solids (1.1%), Emulsifiers [INS 477, INS 471, INS 322, INS 304(Ii)], Natural Food Colour (INS 150d), Raising Agent [INS 450, INS 500(Ii) And Baking Powder], Edible Common Salt, Acidity Regulator (INS 330, INS 260), Preservatives (INS 200, INS 282), Artificial Flavour (Chocolate), Starch (INS 1412, INS 1440, INS 1442), Artificial Flavour (Vanilla), And Stabilizer (INS 412, INS 415)
- Filling (49%): Liquid Glucose, Bakery Shortening, Margarine, Dextrose, Cocoa Solids (7.3%), Humectant (INS 422), Invert Syrup, Cake Gel (INS 471, INS 477, INS 1520, INS 420, INS 412), Natural Food Colour (INS 150d), Acidity Regulator (INS 330), Preservatives (INS 200, INS 282), Artificial Flavour (Chocolate) And Edible Common Salt
6 teaspoons of sugar in every 100 g · 28.9 g total sugar, 5 g a teaspoon
| Energy | 407.8 kcal |
|---|---|
| Protein | 6.8 g |
| Carbohydrates | 59.4 g |
| Total sugars | 28.9 g |
| Added sugars | 23.6 g |
| Total fat | 15.9 g |
| Saturated fat | 4.2 g |
| Trans fat | 0.09 g |
| Cholesterol | 51.3 mg |
| Sodium | 103.7 mg |
Think this score is wrong?
What to know about Winkies Chocolate Swiss Roll
A chocolate roll where chocolate is mostly flavouring
Winkies Chocolate Swiss Roll is a sponge roll with a cream filling, sold in a pack of five 33 g servings. The cake is 51% of the roll and is built from refined wheat flour (maida), sugar, eggs, water and liquid glucose, with cocoa solids at 2%. The filling is the other 49%: liquid glucose, bakery shortening, margarine and dextrose lead, with cocoa solids at 7.3%. It is the kind of cake people buy to share with tea.
One 33 g slice gives about 135 kcal, 2.2 g protein, 7.8 g added sugar, 1.4 g saturated fat and 34 mg sodium. Per 100 g that is 408 kcal, 28.9 g total sugar and 15.9 g fat. Sodium is low. Sugar and refined starch are what you are mostly eating. No fibre, vitamins or minerals are declared.
The name and the pack promise chocolate, but both the cake and the filling list artificial chocolate flavour, and the real cocoa is a small share of the roll. The back of the pack also says hydrogenated vegetable fat is used and that it contains trans fat. CleanPlate scores it [L]ED4.
Does Winkies Chocolate Swiss Roll live up to its claims?
The chocolate name does not hold: artificial chocolate flavour is listed in cake and filling, and cocoa solids are 2% and 7.3%. The egg-only line and the trans fat wording need care.
- Product nameMisleading
“Chocolate Swiss Roll”
Artificial chocolate flavour is listed in both the cake and the filling, and real cocoa is not among the top three ingredients. Cocoa solids are 2% of the cake and 7.3% of the filling.
- On the packPartly true
“Rich Cocoa Cream Filling”
The filling is 49% of the roll and does contain 7.3% cocoa solids. Liquid glucose, bakery shortening and margarine lead it, and artificial chocolate flavour is added.
- On the packBe careful
“Contains Egg Only”
Eggs are in the cake, but milk solids at 1.1% are also listed, and the allergen line names wheat, egg and soy.
- On the packBe careful
“Hydrogenated Vegetable Fat used - contains Trans Fat”
The back of the pack admits trans fat, while the panel declares 0.09 g per 100 g. The fat has no partly or fully qualifier, so it is scored as partially hydrogenated.
- Retail listingBe careful
“Crispy, creamy vanilla, light, wafer sticks”
The retailer page describes wafer sticks eaten from a jar, but the pack shows a cocoa-filled swiss roll.
Why Winkies Chocolate Swiss Roll scores [L]ED4
Nutrition is an E because refined flour and sugar carry the roll with no declared fibre or micronutrients. Ingredients are a D on additives and chocolate flavouring, and risk is a 4 on about 28 g free sugar per 100 g.
Very low nutrient density
- Protein
- 6.8 g
- Fibre
- Not declared
- Vitamins and minerals
- None declared
- Energy
- 408 kcal
01 Nutrition density: why E
Protein is 6.75 g per 100 g, and the largest share comes from refined wheat flour, so it earns little credit. Carbohydrate is 59.4 g per 100 g with 28.9 g of total sugar, and no fibre is declared.
No vitamins or minerals are declared, so nothing lifts the grade. Energy is 408 kcal per 100 g, about 135 kcal in a 33 g slice.
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal. Protein also has to supply at least 12.5% of the calories to count, and 25% for full credit.
Heavily processed or flagged substances
- Base
- Cake: Refined Wheat Flour, Su...
- Main fat
- Cake: Refined Wheat Flo...
- Sweeteners
- Cake: Refined Whe..., Filling: Liquid G...
- Additives
- 18
- Flagged
- Caramel Colour (Class IV)
- Artificial flavour or colour
- Yes
02 Ingredient integrity: why D
The cake leads with refined flour, sugar, eggs and liquid glucose, and the filling with liquid glucose, bakery shortening and margarine. The list carries many additives, and several cost ingredient points: caramel colour 150d, diphosphates 450, propylene glycol 1520, modified starches 1412, 1440 and 1442, sorbitol, glycerol, guar and xanthan gums, and artificial flavours.
Hydrogenated vegetable fat is named on the pack with no partly or fully qualifier, so it is scored as a partially hydrogenated oil, which costs ingredient points even though trans fat is declared at 0.09 g per 100 g.
A flavouring named for chocolate is listed, while real cocoa is not in the top three ingredients. That hollow promise costs ingredient points and sets the [L].
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
High risk
- Added sugar
- 23.6 g
- Sodium
- 103.7 mg
- Saturated fat
- 4.2 g
- Trans fat
- 0.09 g
03 Load risk: why 4
Free sugar is the biggest driver: about 27.9 g per 100 g once the syrups are counted, against 23.6 g declared as added sugar. A slice has about 9.2 g.
Energy adds to it, and saturated fat at 4.21 g per 100 g is just under the 5 g high line. Sodium at 103.66 mg per 100 g is low and barely moves the grade.
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
[L] The name or pack claims promise more than the ingredient list delivers. See Claims vs reality.
Red flags
- −Red flag: High added sugar (23.6g per 100g)
- −Red flag: Contains Caramel Colour (Class IV)
- −Red flag: Refined flour (maida) base
- −Red flag: Contains Calcium Propionate
Green flags
- +Green flag: Low sodium
What's in Winkies Chocolate Swiss Roll?
Refined flour, sugar, eggs and liquid glucose lead the cake, and glucose, shortening and margarine lead the filling. Watch the sugar, the hydrogenated fat and the additive load.
The ingredient list, read for you
The cake part leads with refined wheat flour (maida), sugar, eggs, water and liquid glucose, with humectants to keep it soft and cocoa solids at 2%. Milk solids are 1.1%. The filling leads with liquid glucose, bakery shortening, margarine and dextrose, with cocoa solids at 7.3% and invert syrup for sweetness.
Cake gel, emulsifiers, stabilisers and modified starch give the soft, springy crumb. Caramel colour (150d), acidity regulators and preservatives (200, 282) colour and keep it. Artificial chocolate and vanilla flavours give the taste.
Ingredients to watch
- Free sugarConcern
About 27.9 g per 100 g once liquid glucose, dextrose and invert syrup are counted, about 9.2 g in a 33 g slice. This is the largest part of the risk grade.
- Hydrogenated vegetable fat (type not stated)Concern
No partly or fully qualifier is given, so it is scored as partially hydrogenated oil. Trans fat is declared at 0.09 g per 100 g, but the pack itself says it contains trans fat.
- Chocolate flavouringConcern
Artificial chocolate flavour is listed in the cake and the filling, while cocoa solids are 2% and 7.3%. This is what sets the [L].
- Additive loadWorth watching
Caramel colour 150d, diphosphates 450, propylene glycol 1520 and modified starches each cost ingredient points. Sorbitol and glycerol are polyols, and the pack warns they may have laxative effects.
- SodiumFine
103.66 mg per 100 g, about 34 mg in a slice, which is low.
What it doesn’t have
- No fibre is declared, and no vitamins or minerals are listed on the panel.
Who should eat Winkies Chocolate Swiss Roll?
An occasional treat for most adults, and rarely for children or anyone watching blood sugar, since a slice has about 9 g of free sugar.
- Most adultsOccasionally
About 9.2 g free sugar and 135 kcal in a 33 g slice.
- ChildrenRarely
Hydrogenated fat, a colour and about 9 g free sugar in one slice.
- Diabetes or prediabetesRarely
About 28 g free sugar per 100 g on a refined flour base.
- Weight managementOccasionally
135 kcal a slice, with only 2.2 g protein and no declared fibre.
Winkies Chocolate Swiss Roll: common questions
What is the CleanPlate score of Winkies Chocolate Swiss Roll?
Winkies Chocolate Swiss Roll is a packaged sponge roll with a cocoa cream filling, sold as a shareable tea-time cake. It scores [L]ED4: nutrition is low because of the refined flour and sugar base, ingredients lose points for many additives and chocolate flavouring standing in for real chocolate, and risk is high because of the sugar. Best kept for occasional sharing. Nutrition E, ingredients D, load risk 4; nutrition and ingredients run A to E, risk runs 1 to 5, and A and 1 are best.
How many calories and how much protein are in Winkies Chocolate Swiss Roll?
Per 100 g, Winkies Chocolate Swiss Roll has 408 kcal, 6.8 g protein, 59.4 g carbohydrate, 15.9 g fat and 4.2 g saturated fat. One serve (1 slice, 33 g) has 135 kcal and 2.2 g protein.
What are the ingredients in Winkies Chocolate Swiss Roll?
2 ingredients, in label order: Cake (51%): Refined Wheat Flour (Maida), Sugar, Eggs, Water, Liquid Glucose, Humectants (INS 422, INS 420), Cocoa Solids (2%), Cake Gel (INS 471, INS 477, INS 1520, INS 420, INS 412), Palmolein Oil, Milk Solids (1.1%), Emulsifiers [INS 477, INS 471, INS 322, INS 304(Ii)], Natural Food Colour (INS 150d), Raising Agent [INS 450, INS 500(Ii) And Baking Powder], Edible Common Salt, Acidity Regulator (INS 330, INS 260).... Flagged: Caramel Colour (Class IV) (low concern).
Does Winkies Chocolate Swiss Roll live up to its claims?
5 claims checked: 1 is partly true, 3 need care, 1 is misleading. "Chocolate Swiss Roll" is misleading: Artificial chocolate flavour is listed in both the cake and the filling, and real cocoa is not among the top three ingredients. Cocoa solids are 2% of the cake and 7.3% of the filling. "Rich Cocoa Cream Filling" is partly true: The filling is 49% of the roll and does contain 7.3% cocoa solids. Liquid glucose, bakery shortening and margarine lead it, and artificial chocolate flavour is added.
Who should limit Winkies Chocolate Swiss Roll?
Most adults: occasionally. About 9.2 g free sugar and 135 kcal in a 33 g slice. Children: rarely. Hydrogenated fat, a colour and about 9 g free sugar in one slice. Diabetes or prediabetes: rarely. About 28 g free sugar per 100 g on a refined flour base.
How much sugar, salt and saturated fat does Winkies Chocolate Swiss Roll have?
Per 100 g, Winkies Chocolate Swiss Roll has 23.6 g added sugar, 104 mg sodium (about 0.3 g salt) and 4.2 g saturated fat. The FSSAI and UK FSA "high" lines are 10 g added sugar, 600 mg sodium and 5 g saturated fat per 100 g. It is high in sugar.
Last reviewed October 29, 2026. Scored with the CleanPlate method from the published label. Spotted a mistake? .
Label read on 29 October 2026, from photos of the pack. If the pack has changed since, tell us.
Score history (1)
| Date | Score | Method | Why |
|---|---|---|---|
| 29 October 2026 | ED4 | v5.0 | History starts here |
Every change to this score is logged. See corrections and the method changelog.
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