Britannia Gobbles Fruit Slice Cake

Britannia Gobbles Fruit Slice Cake is an egg cake of maida, egg, sugar, vanaspati, fruit products (7.4%), interesterified fat, palmolein, glucose syrups and a long list of emulsifiers, humectants and raising agents. The fruit is glazed papaya cuts and orange pulp. The pack is 100 g.

CleanPlate scores it [R][L]EE4. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g; its 5.7 g of protein earns no credit because it is under 2.75 g per 100 kcal. The E for ingredients reflects mostly refined or industrial ingredients (led by refined wheat flour, egg and sugar), with additives that cost points: calcium phosphates, diphosphates, flavouring and tartrazine. A red flag (Southampton Six x3+) cuts the score by 40%. The [L] marks a hollow label promise: fruit is named on the pack, but a fruit flavouring is listed and the real fruit is not among the first three ingredients. The 4 for risk comes mainly from free sugar (30.1 g per 100 g) and saturated fat (9 g per 100 g).

Refined wheat flour (maida), egg, sugar, vanaspati, fruit products 7.4% (glazed papaya cuts with sugar, preservative 202 and colours 124 and 110, and orange pulp), interesterified vegetable fat, humectant (422), palmolein, liquid glucose, dextrose, high maltose syrup, fructo-oligosaccharides, cake gel (471, 477, 470i, 1520, 422), starches, raising agents, nature-identical and artificial fruit and vanilla flavours, salt, invert syrup, preservatives (202, 282), acidity regulator, baking powder, emulsifier (475), stabiliser (415) and colour (102).

Per 100 g: 415 kcal, 17.3 g fat of which 9 g saturated, 30.2 g sugar of which 30.1 g added, 5.7 g protein, 253 mg sodium. Vanaspati is listed with no partly or fully qualifier, so the 0 g trans fat on the panel is not relied on and the score is provisional.