Cream Bell Maxxum Butterscotch Caramel Frozen Dessert Stick
Red flags
- −Red flag: Contains Tartrazine
- −Red flag: High sugar (31.2g per 100g)
- −Red flag: High saturated fat (15.2g)
- −Red flag: Contains trans fat (0.3g)
Green flags
- +Green flag: Low sodium
Ingredients, decoded
2 listed- Inner Layer (62%) (Potable Water, Caramel Sauce (18%) {Liquid Glucose, Potable Water, Sugar, Milk Solids, Salt, Stabilizing Agents (INS 401, 440, 407, 412, 466), Humectant (INS 422), Acidity Regulator (INS 331), Raising Agents {INS 500 (ii)}, Colour (INS 150d) and Flavour {Nature-Identical & Artificial Flavouring Substances (Caramel)}}, Sugar, Milk Solids, Edible Vegetable Oil (Refined Palm Oil), Maltodextrin, Emulsifying Agents (INS 471, 477) & Stabilizing Agents (INS 410, 412), Food Colour (INS 102), Flavour {Nature-Identical & Artificial Flavouring Substances (Butterscotch)})
- Outer Layer (38%) (Choco Covering {Edible Vegetable Oil, Sugar, Milk Solids, Cocoa Solids and Emulsifier (INS 322), Nature-Identical Flavour (Vanillin), Chikki (8%) {Cashew Nut (4%), Sugar, Potable Water, Liquid Glucose, Milk Solids, Salt}})
Our take
CleanPlate reviewCompound coating, caramel sauce and a tartrazine tint
Cream Bell Maxxum Butterscotch Caramel is an 80 ml (65 g) butterscotch flavoured medium fat frozen dessert stick: an inner layer (62%) with caramel sauce (18%), sugar, milk solids and refined palm oil, coloured with tartrazine, and an outer layer (38%) of choco covering with cashew chikki (8%). The pack prints the panel per 65 g serve, converted here to per 100 g.
CleanPlate scores it [R]ED4. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g. The D for ingredients reflects mostly refined or industrial ingredients (led by caramel sauce, sugar and milk solids), with additives that cost points: carrageenan, carboxymethyl cellulose, caramel colour and flavouring. A red flag (Southampton Six x1) cuts the score by 20%. The 4 for risk comes mainly from saturated fat (15.2 g per 100 g) and free sugar (25 g per 100 g).
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- On the packPartly true
“Butterscotch flavoured medium fat frozen dessert coated with choco covering”
The covering is vegetable oil, sugar, milk solids and cocoa solids (a compound coating), not chocolate made with cocoa butter.
- On the packBe careful
“Frozen dessert is made with 8.5% edible vegetable oil”
Refined palm oil is listed and vegetable oil leads the covering; the 8.5% cannot be checked from the list.
How ED4 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Very low nutrient density
- Protein
- 4.6 g
- Fibre
- Not declared
- Vitamins and minerals
- None declared
- Energy
- 362 kcal
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.
Heavily processed or flagged substances
- Base
- Inner Layer {Liquid Glucose,...
- Main fat
- Inner Layer {Liquid Glu...
- Sweeteners
- Inner Layer {Liqu..., Outer Layer, Natu...
- Additives
- 12
- Flagged
- Tartrazine
- Artificial flavour or colour
- Yes
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
High risk
- Added sugar
- 7.2 g
- Sodium
- 69.8 mg
- Saturated fat
- 15.2 g
- Trans fat
- 0.25 g
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
[R] Contains an ingredient on our red-flag list (such as a partially hydrogenated oil or a flagged synthetic dye), which cuts the ingredient grade.
A closer look
Does the label add up?
Inner layer (62%): water, caramel sauce (18%: liquid glucose, water, sugar, milk solids, salt, stabilisers, humectant 422, acidity regulator, raising agent, caramel colour 150d, caramel flavour), sugar, milk solids, refined palm oil, maltodextrin, emulsifiers (471, 477), stabilisers (410, 412), tartrazine and butterscotch flavouring. Outer layer (38%): choco covering of vegetable oil, sugar, milk solids, cocoa solids, emulsifier 322 and vanillin, and chikki (8%: cashew nut 4%, sugar, water, glucose, milk solids, salt).
Per 100 g: 362 kcal, 21.4 g fat of which 15.2 g saturated, 31.2 g sugar of which 7.23 g added, 4.62 g protein, 69.8 mg sodium. The only panel is per serve 80 ml (65 g) and is converted by dividing by 0.65; nutrition confidence is medium because of the conversion. The panel's added sugar (7.23 g per 100 g) cannot be right beside 31.2 g of total sugars: milk supplies about 5 g, and the rest is sugar, liquid glucose and syrup-based sauce, so free sugar is estimated at 25 g (Hard Rule 16) and the score is marked provisional (PANEL_CONFLICT); the grade is the same with either figure. The listing shows 294 kcal where its own text and the pack give 362 kcal; the pack is used. Trans fat (0.25 g per 100 g) is not counted because milk solids and palm oil are the fats listed. Vanillin and the caramel and butterscotch flavours are counted once as flavouring.
Ingredients to watch
- Saturated fatConcern
15.2 g per 100 g, three times the 5 g high line.
- TartrazineConcern
Colour 102 is a Southampton Six dye, so the red flag applies.
- Sugar lineWorth watching
The added sugar printed is far below what the list supports.
- AdditivesWorth watching
Carrageenan and carboxymethyl cellulose cost 6 points each and caramel IV 4 points.
Common misconceptions
Myth: "A choco covering is chocolate"
It is vegetable oil, sugar, milk solids and cocoa solids, a compound coating.
Myth: "Medium fat means light"
The stick is 362 kcal per 100 g, above the 275 kcal line, with 15.2 g saturated fat.
How often, and how
- Healthy adultsRarely
- ChildrenRarely
- Diabetes or prediabetesLimit strictly
Smarter ways to eat it
One stick
A 65 g stick is about 235 kcal.
Treat it as a dessert
Saturated fat and sugar together put it in the 4 risk band.
Common questions
Is Cream Bell Maxxum Butterscotch Caramel Frozen Dessert Stick healthy?
Cream Bell Maxxum Butterscotch Caramel Frozen Dessert Stick scores ED4 (Very Poor) on CleanPlate, which makes it one of the weakest products we've rated and worth swapping out. The main concerns are: Contains Tartrazine; High sugar (31.2g per 100g); High saturated fat (15.2g); Contains trans fat (0.3g). On the plus side: Low sodium.
What does the ED4 score mean?
The first letter (E) grades nutritional value: very low nutrient density. The second letter (D) grades ingredient and label integrity: heavily processed or flagged substances. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.
Which ingredients in Cream Bell Maxxum Butterscotch Caramel Frozen Dessert Stick should I watch?
Inner Layer (62%) (Potable Water, Caramel Sauce (18%) {Liquid Glucose, Potable Water, Sugar, Milk Solids, Salt, Stabilizing Agents (INS 401, 440, 407, 412, 466), Humectant (INS 422), Acidity Regulator (INS 331), Raising Agents {INS 500 (ii)}, Colour (INS 150d) and Flavour {Nature-Identical & Artificial Flavouring Substances (Caramel)}}, Sugar, Milk Solids, Edible Vegetable Oil (Refined Palm Oil), Maltodextrin, Emulsifying Agents (INS 471, 477) & Stabilizing Agents (INS 410, 412), Food Colour (INS 102), Flavour {Nature-Identical & Artificial Flavouring Substances (Butterscotch)}) (Tartrazine).
Last reviewed October 18, 2026. Scored with the CleanPlate method from the published label.
Better Frozen Desserts
All 85 →- Go Zero Chocolate Ice Cream Pastry
- −Red flag: Refined flour (maida) base
- +Green flag: High protein (13.2g per 100g)
- Minus Thirty Vanilla Mini Ice Cream Stick (Vegan & Sugar Free)
- +Green flag: No added sugar
- Frozen Fun Sicilian Pistachio Gelato
- −Red flag: High added sugar (10.6g per 100g)
- +Green flag: Low sodium
- Minus Thirty Mini Hazelnut Ice Cream Stick (Vegan & Sugar Free)
- +Green flag: No added sugar