EliteCakes & Pastries#6 of 14 in categoryRating 2/5

Elite Choco Brownie

Elite Choco Brownie pack

Red flags

  • Red flag: Contains BHA
  • Red flag: High added sugar (24.2g per 100g)
  • Red flag: High saturated fat (5g)
  • Red flag: Palm oil listed

Green flags

  • Green flag: Source of protein (7.3g)
  • Green flag: Low sodium

Ingredients, decoded

17 listed
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

High sugarHigh saturated fatNutrition per 100 g
ENutritionCIngredients4Risk
Energy379.7 kcal
Protein7.3 g
Carbohydrates40.9 g
Total sugars25.8 g
Added sugars24.2 g
Dietary fibre1.2 g
Total fat20.5 g
Saturated fat5 g
Trans fat0.07 g
Cholesterol41.6 mg
Sodium93.5 mg
Iron0.71 mg
Calcium29.6 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Choco brownie cake: 20% chocolate paste, 24 g added sugar

Elite Choco Brownie is a 190 g pack (170 g plus 20 g extra) of four brownie cakes made from chocolate paste (20%), sugar, refined wheat flour, rice bran oil, liquid egg, liquid glucose, a vegetable fat blend, butter and many additives. The panel is printed per 100 g.

CleanPlate scores it EC4. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g; its 7.28 g of protein earns no credit because it is under 2.75 g per 100 kcal. Added vitamins earn no credit in this product type. The C for ingredients reflects mostly refined or industrial ingredients (led by sugar, cocoa solids and cocoa butter), with additives that cost points: BHA, flavouring, xanthan gum and glycerol. The 4 for risk comes mainly from free sugar (24.2 g per 100 g) and saturated fat (5.04 g per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • On the pack

    “Choco Brownie Cake”

    Holds

    Chocolate paste is 20% and cocoa solids 1.5%.

  • On the pack

    “20g EXTRA”

    Holds

    The pack prints 190 g as 170 g plus 20 g extra.

  • On the pack

    “Trans fat content not more than 0.07 per cent by weight”

    Holds

    The panel prints 0.07 g trans fat per 100 g.

How EC4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
E

Very low nutrient density

Protein
7.3 g
Fibre
1.2 g
Vitamins and minerals
Iron, Calcium
Energy
380 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
C

Mixed processing and additives

Base
Chocolate Paste - 20%, Milk s...
Main fat
Chocolate Paste - 20%,...
Sweeteners
3 types
Additives
12
Flagged
4 ingredients
Artificial flavour or colour
Yes

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
4

High risk

Added sugar
24.2 g
Sodium
93.5 mg
Saturated fat
5 g
Trans fat
0.07 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

A closer look

Does the label add up?

Chocolate paste (20%) (sugar, cocoa solids, cocoa butter, palm oil, milk solids, emulsifier, flavouring), sugar, refined wheat flour (maida), rice bran oil, liquid egg, liquid glucose, vegetable fat blend (interesterified palm and palm kernel oils, water, emulsifiers, preservative, antioxidants BHA and citric acid, sesame oil, vitamin A), butter, milk solids, cocoa solids (1.5%), humectant, flavouring (natural, nature-identical and artificial vanilla), preservatives, salt, leavening agent, acidity regulator, improver and thickener.

Per 100 g: 380 kcal, 20.5 g fat of which 5.04 g saturated, 25.8 g sugar of which 24.2 g added, 1.21 g fibre, 7.28 g protein, 93.5 mg sodium. Net quantity is 190 g on the back; the listing says 170 g, and a shelf card says either pack may arrive. The listing protein (4 g), calcium and fibre differ from the pack; the pack is used. Added vitamin A earns no credit in this product type. Interesterified fat carries no red flag.

Ingredients to watch

  • Added sugarConcern

    24.2 g per 100 g, a 47 g brownie has about 11 g.

  • AdditivesWorth watching

    BHA, flavourings, xanthan gum and glycerol cost points.

  • Saturated fatWorth watching

    5 g per 100 g.

  • ChocolateFine

    Chocolate paste is 20%.

Common misconceptions

Myth: "Brownies are chocolate"

Cocoa solids are 1.5% plus the 20% paste, which is mostly sugar.

Myth: "Extra means more value"

The 20 g extra adds about 76 kcal.

How often, and how

  • Healthy adultsOccasionally
  • ChildrenRarely
  • Diabetes or prediabetesLimit

Smarter ways to eat it

Share a pack

Four cakes in 190 g, about 380 kcal per 100 g.

Pair with milk

Gives protein and calcium.

Common questions

Is Elite Choco Brownie healthy?

Elite Choco Brownie scores EC4 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: Contains BHA; High added sugar (24.2g per 100g); High saturated fat (5g); Palm oil listed. On the plus side: Source of protein (7.3g); Low sodium.

What does the EC4 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (C) grades ingredient and label integrity: mixed processing and additives. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Which ingredients in Elite Choco Brownie should I watch?

Chocolate Paste - 20% (Sugar, Cocoa solids, Cocoa butter, Edible vegetable oil (palm oil), Milk solids, Emulsifier (INS 322) & nature identical flavouring substance) (Palm oil), Refined Wheat Flour (Maida) (Maida), Edible Vegetable Fat (Interesterified edible oils (Palm oil and Palm kernel oil), Water, Emulsifiers (INS 471, INS 435 & INS 322), Preservative (INS 202), Antioxidants (INS 320 & INS 330), Sesame oil & Vitamin A) (BHA), Preservatives (INS 282 & INS 202) (Potassium Sorbate).

Last reviewed October 19, 2026. Scored with the CleanPlate method from the published label.

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