Elite Choco Muffin
Red flags
- −Red flag: High added sugar (25.8g per 100g)
- −Red flag: Refined flour (maida) base
- −Red flag: Contains Potassium Sorbate
Green flags
- +Green flag: Source of protein (5.5g)
- +Green flag: Low sodium
Ingredients, decoded
12 listed- Sugar
- Refined Wheat Flour (Maida)
- Liquid Egg
- Edible Vegetable Oil (Rice Bran Oil)
- Cocoa Solids (2.4%)
- Cake Improver (Leavening Agents [INS 500(ii), INS 450(i) & INS 341(i)], Thickeners [INS 466 & INS 415], Emulsifier [INS 481(i)], Acidity Regulator (INS 330))
- Humectant (INS 422)
- Cashew Nuts (1.3%)
- Natural, Nature Identical and Artificial Flavouring Substances (Chocolate, Vanilla, Milk)
- Preservatives (INS 282 & INS 202)
- Acidity Regulator (INS 260)
- Leavening Agent (INS 500(ii))
Our take
CleanPlate reviewChoco cupcake with 2.4% cocoa and carboxymethyl cellulose
Elite Choco Muffin is a 170 g pack of six cupcakes made from sugar, refined wheat flour, liquid egg, rice bran oil, cocoa solids (2.4%), a cake improver, humectant, cashew nuts (1.3%), flavourings and two preservatives. The panel is printed per 100 g with a 28.3 g serve.
CleanPlate scores it [L]EC3. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g. The C for ingredients reflects mostly refined or industrial ingredients (led by sugar, refined wheat flour and liquid egg), with additives that cost points: carboxymethyl cellulose, calcium phosphates, diphosphates and flavouring. The [L] marks a hollow label promise: chocolate is named on the pack, but a chocolate flavouring is listed and the real chocolate is not among the first three ingredients. The 3 for risk comes mainly from free sugar (25.8 g per 100 g) and saturated fat (3.76 g per 100 g).
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- On the packMisleading
“Elite DREAMS Choco Cupcake”
Cocoa solids are 2.4% and a chocolate flavouring is listed.
- On the packHolds
“TRANS FAT FREE”
The panel prints 0 g trans fat.
- On the packHolds
“100 kcal per serve”
A 28.3 g serve at 352 kcal per 100 g is about 100 kcal.
How EC3 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Very low nutrient density
- Protein
- 5.5 g
- Fibre
- 1.4 g
- Vitamins and minerals
- Iron, Calcium
- Energy
- 352 kcal
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.
Mixed processing and additives
- Base
- Sugar
- Main fat
- Edible Vegetable Oil
- Sweeteners
- Sugar
- Additives
- 11
- Flagged
- Maida, Potassium Sorbate
- Artificial flavour or colour
- Yes
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Moderate risk
- Added sugar
- 25.8 g
- Sodium
- 57.7 mg
- Saturated fat
- 3.8 g
- Trans fat
- 0 g
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
[L] The name or pack claims promise more than the ingredient list delivers. See Claims vs reality.
A closer look
Does the label add up?
Sugar, refined wheat flour (maida), liquid egg, rice bran oil, cocoa solids (2.4%), cake improver (leavening agents, thickeners 466 and 415, emulsifier 481(i), acidity regulator), humectant (422), cashew nuts (1.3%), natural, nature-identical and artificial flavouring substances (chocolate, vanilla, milk), preservatives (282, 202), acidity regulator and leavening agent.
Per 100 g: 352 kcal, 17.5 g fat of which 3.76 g saturated, 26.2 g sugar of which 25.8 g added, 1.35 g fibre, 5.47 g protein, 57.7 mg sodium. The listing nutrition blocks disagree with each other and with the pack; the pack back is used (Atwater matches 352 kcal). Cashew nuts are 1.3%. The only veg mark is a red triangle marked contains egg only.
Ingredients to watch
- Chocolate claimConcern
Cocoa solids are 2.4%; 8 points come off label integrity.
- Added sugarConcern
25.8 g per 100 g, about 7.3 g in a cupcake.
- AdditivesConcern
Carboxymethyl cellulose, two phosphates, xanthan gum, glycerol and flavourings cost 22 points.
- Trans fatFine
0 g per 100 g printed.
Common misconceptions
Myth: "Choco cupcake means chocolate"
Cocoa solids are 2.4% plus chocolate flavouring.
Myth: "Trans fat free means healthy"
It is 25.8 g added sugar per 100 g.
How often, and how
- Healthy adultsOccasionally
- ChildrenRarely
- Diabetes or prediabetesLimit
Smarter ways to eat it
One cupcake
28 g is about 100 kcal.
Skip the pack of six
Share it.
Common questions
Is Elite Choco Muffin healthy?
Elite Choco Muffin scores EC3 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: High added sugar (25.8g per 100g); Refined flour (maida) base; Contains Potassium Sorbate. On the plus side: Source of protein (5.5g); Low sodium.
What does the EC3 score mean?
The first letter (E) grades nutritional value: very low nutrient density. The second letter (C) grades ingredient and label integrity: mixed processing and additives. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.
Which ingredients in Elite Choco Muffin should I watch?
Refined Wheat Flour (Maida) (Maida), Preservatives (INS 282 & INS 202) (Potassium Sorbate).
Last reviewed October 19, 2026. Scored with the CleanPlate method from the published label.