Kwality Wall's Feast Cadbury Crackle Frozen Dessert Stick
Red flags
- −Red flag: Contains Carmoisine
- −Red flag: High added sugar (30.7g per 100g)
- −Red flag: High saturated fat (19.5g)
Green flags
- +Green flag: Low sodium
Ingredients, decoded
3 listed- Frozen Dessert (50%) (Water, sugar, palm oil, milk solids, liquid glucose, cocoa solids, emulsifier (E471), vegetable protein (soy), stabilizers (E412, E417, E407, E410), nature identical and artificial (vanilla & milk) flavouring substances, natural colour (E150d), artificial colours (E122, E102, E133))
- Outer Coating (27.6%) (Cadbury Dairy Milk (sugar, milk solids (22.7%), cocoa butter, cocoa solids, emulsifiers (E442, E476), flavours (natural, nature identical and artificial (vanilla) flavouring substances)), coconut oil, milk solids, emulsifier (E322), honeycomb pieces (sugar, liquid glucose, cocoa butter, leavening agent (E500(ii)), iodized salt))
- Inner Core (22.4%) (Sugar, palm kernel oil, cocoa solids, emulsifier (E322), artificial (chocolate & vanilla) flavouring substances)
Our take
CleanPlate reviewChocolate-coated stick with three synthetic colours
Kwality Wall's Feast Cadbury Crackle is a frozen dessert stick in three parts: frozen dessert (50%: water, sugar, palm oil, milk solids, glucose, cocoa, stabilisers and three artificial colours), an outer coating (27.6%: Cadbury Dairy Milk, coconut oil, milk solids, honeycomb pieces) and an inner core (22.4%). The stick is 58 g and the panel is printed per 58 g serve, converted here to per 100 g.
CleanPlate scores it [R]ED5. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g. The D for ingredients reflects mostly refined or industrial ingredients (led by sugar, palm oil and milk solids), with additives that cost points: carrageenan, caramel colour, flavouring and tartrazine. A red flag (Southampton Six x2) cuts the score by 30%. The 5 for risk comes mainly from saturated fat (19.5 g per 100 g) and free sugar (30.7 g per 100 g).
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- On the packBe careful
“Frozen dessert is made with [percentage cut off]% edible vegetable oil”
The percentage is cut off in the image; palm oil leads the dessert's fats, and coconut oil and palm kernel oil are in the coating and core.
How ED5 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Very low nutrient density
- Protein
- 4 g
- Fibre
- 1.6 g
- Vitamins and minerals
- None declared
- Energy
- 407 kcal
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.
Heavily processed or flagged substances
- Base
- Frozen Dessert, vegetable pro...
- Main fat
- Frozen Dessert, vegetab...
- Sweeteners
- 3 types
- Additives
- 9
- Flagged
- Carmoisine
- Artificial flavour or colour
- Yes
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Very high risk
- Added sugar
- 30.7 g
- Sodium
- 60.3 mg
- Saturated fat
- 19.5 g
- Trans fat
- 0.17 g
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
[R] Contains an ingredient on our red-flag list (such as a partially hydrogenated oil or a flagged synthetic dye), which cuts the ingredient grade.
A closer look
Does the label add up?
Frozen dessert (50%), outer coating (27.6%) with Cadbury Dairy Milk and honeycomb pieces, and inner core (22.4%); the pack says it contains milk and soy and may contain tree nuts, wheat and barley.
Per 100 g: 407 kcal, 26 g fat of which 19.5 g saturated, 35.3 g sugar of which 30.7 g added, 1.55 g fibre, 3.97 g protein, 60.3 mg sodium. The panel is per 58 g serve only and is converted by x100/58 (originals per serve: 236 kcal, 11.3 g saturated fat, 17.8 g added sugar, 0.10 g trans fat). The declared trans fat is counted because palm and coconut oil are listed. Atwater energy matches.
Ingredients to watch
- Saturated fatConcern
19.5 g per 100 g, nearly four times the 5 g high line; 11.3 g in one stick.
- Free sugarConcern
30.7 g added sugar per 100 g, above the 22.5 g high line; 17.8 g in a stick.
- Synthetic coloursConcern
Tartrazine (INS 102) and carmoisine (INS 122) are two of the Southampton Six; with brilliant blue (INS 133) the colours cost 6 additive points.
- CaloriesWorth watching
407 kcal per 100 g, 236 kcal in a stick.
Common misconceptions
Myth: "Frozen dessert is ice cream"
It is a frozen dessert: its fat is palm oil, not only milk fat.
Myth: "A Cadbury coating means a chocolate treat"
The coating is 27.6% of the stick and includes coconut oil and honeycomb pieces; the colours sit in the dessert layer.
How often, and how
- Healthy adultsRarely
- ChildrenRarely
- Diabetes or prediabetesLimit strictly
Smarter ways to eat it
Keep it a rare stick
One stick is about 236 kcal, 11.3 g of saturated fat and 17.8 g of added sugar.
Check the colours
Southampton Six colours carry a children's activity warning in the EU and cut the ingredient score by 30% here.
Common questions
Is Kwality Wall's Feast Cadbury Crackle Frozen Dessert Stick healthy?
Kwality Wall's Feast Cadbury Crackle Frozen Dessert Stick scores ED5 (Very Poor) on CleanPlate, which makes it one of the weakest products we've rated and worth swapping out. The main concerns are: Contains Carmoisine; High added sugar (30.7g per 100g); High saturated fat (19.5g). On the plus side: Low sodium.
What does the ED5 score mean?
The first letter (E) grades nutritional value: very low nutrient density. The second letter (D) grades ingredient and label integrity: heavily processed or flagged substances. The number (5) grades risk nutrients (sugar, sodium, saturated fat): very high risk.
Which ingredients in Kwality Wall's Feast Cadbury Crackle Frozen Dessert Stick should I watch?
Frozen Dessert (50%) (Water, sugar, palm oil, milk solids, liquid glucose, cocoa solids, emulsifier (E471), vegetable protein (soy), stabilizers (E412, E417, E407, E410), nature identical and artificial (vanilla & milk) flavouring substances, natural colour (E150d), artificial colours (E122, E102, E133)) (Carmoisine).
Last reviewed October 13, 2026. Scored with the CleanPlate method from the published label.
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