Kwality Wall's Frozen Desserts#58 of 77 in categoryRating 2/5

Kwality Wall's Magnum Brownie Ice Cream Stick

Red flags

Red flag: High added sugar (20.3g per 100g)
Red flag: High saturated fat (13.3g)
Red flag: Contains trans fat (0.4g)
Red flag: Contains Carrageenan

Green flags

Green flag: Low sodium

Ingredients, decoded

2 listed

Ice Cream (65%) (Water, Milk Solids, Sugar, Cocoa Solids, Liquid Glucose, Emulsifier (E471), Stabilisers (E410, E412, E407), Nature Identical Flavouring Substance)
Outer Layer (35%) (Blended Chocolate (15.8%) (Sugar, Cocoa Butter, Cocoa Solids, Milk Solids, Emulsifier (E322), Vanillin), Milk Compound Coating (15.8%) (Sugar, Cocoa Solids, Cocoa Butter, Milk Solids, Coconut Oil, Emulsifier (E322), Vanillin), Cashew (3.5%))

ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

High sugarHigh saturated fatNutrition per 100 g

ENutritionCIngredients4Risk

Energy344.3 kcal

Protein5.3 g

Carbohydrates31.3 g

Total sugars25.4 g

Added sugars20.3 g

Dietary fibre2.3 g

Total fat22.3 g

Saturated fat13.3 g

Trans fat0.41 g

Cholesterol30.3 mg

Sodium77 mg

Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Two chocolate coatings, no brownie pieces listed

Kwality Wall's Magnum Brownie is a 61 g stick of ice cream (65%) with an outer layer (35%) of blended chocolate (15.8%), milk compound coating (15.8%) and cashew (3.5%). The ice cream has cocoa solids, liquid glucose, an emulsifier, three stabilisers and nature-identical flavouring. The pack prints the panel per 61 g stick, converted here to per 100 g.

CleanPlate scores it EC4. The E for nutrition is low: almost no credited protein, fibre or micronutrients per 100 g. The C for ingredients reflects mostly refined or industrial ingredients (led by milk solids, sugar and cocoa solids), with additives that cost points: carrageenan, flavouring, locust bean gum and guar gum. The 4 for risk comes mainly from saturated fat (13.3 g per 100 g) and free sugar (20.3 g per 100 g).

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

Product name
“Magnum Brownie Ice Cream”
Partly true
The list has cocoa solids and flavouring but no brownie pieces.
On the pack
“MADE WITH BELGIAN CHOCOLATE”
Partly true
Blended chocolate is declared at 15.8%, but a second coating of 15.8% is a compound coating with coconut oil.

How EC4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →

01 Nutritional valueA to E

Very low nutrient density

Protein: 5.3 g
Fibre: 2.3 g
Vitamins and minerals: None declared
Energy: 344 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E

Mixed processing and additives

Base: Ice Cream, Stabilisers, Natur...
Main fat: Outer Layer, Vanillin),...
Sweeteners: Ice Cream, Stabil..., Outer Layer, Vani...
Additives: 5
Flagged: Carrageenan

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5

High risk

Added sugar: 20.3 g
Sodium: 77 mg
Saturated fat: 13.3 g
Trans fat: 0.41 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

A closer look

Does the label add up?

Ice cream (65%): water, milk solids, sugar, cocoa solids, liquid glucose, an emulsifier, three stabilisers and nature-identical flavouring. Outer layer (35%): blended chocolate (15.8%), milk compound coating (15.8%) with coconut oil, and cashew (3.5%).

Per 100 g: 344 kcal, 22.3 g fat of which 13.3 g saturated, 25.4 g sugar of which 20.3 g added, 2.3 g fibre, 5.25 g protein, 77 mg sodium. Listing and pack agree after conversion from the 61 g stick. Trans fat (0.41 g per 100 g) is not counted because the fats listed are milk solids, cocoa butter and coconut oil and none is hydrogenated.

Ingredients to watch

Saturated fatConcern
13.3 g per 100 g, more than twice the 5 g high line.
Added sugarWorth watching
20.3 g per 100 g.
AdditivesWorth watching
Carrageenan costs 6 points and the additives score is 10 of 25.
Declared sharesFine
The ice cream, both coatings and the cashew all carry percentages.

Common misconceptions

Myth: "Brownie flavour means brownie pieces"

No brownie is listed; the flavour comes from cocoa and flavouring.

Myth: "Belgian chocolate covers the whole stick"

Half of the outer layer is a compound coating with coconut oil.

How often, and how

Healthy adultsOccasionally
ChildrenRarely
Diabetes or prediabetesLimit

Smarter ways to eat it

One stick

A 61 g stick is about 210 kcal.

Share it

Half a stick still gives the chocolate taste.

Common questions

Is Kwality Wall's Magnum Brownie Ice Cream Stick healthy?

Kwality Wall's Magnum Brownie Ice Cream Stick scores EC4 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: High added sugar (20.3g per 100g); High saturated fat (13.3g); Contains trans fat (0.4g); Contains Carrageenan. On the plus side: Low sodium.

What does the EC4 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (C) grades ingredient and label integrity: mixed processing and additives. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Which ingredients in Kwality Wall's Magnum Brownie Ice Cream Stick should I watch?

Ice Cream (65%) (Water, Milk Solids, Sugar, Cocoa Solids, Liquid Glucose, Emulsifier (E471), Stabilisers (E410, E412, E407), Nature Identical Flavouring Substance) (Carrageenan).

Last reviewed October 17, 2026. Scored with the CleanPlate method from the published label.

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