Let's Try Masala Puffs (Magic Masala)
Published · Last updated
A realistic serve of Let's Try Masala Puffs (10 g, the pack serve) has 54 kcal, 0.7 g protein, 6 g carbohydrate, 3 g fat, 0.2 g added sugar and 79 mg sodium. Per 100 g it has 536 kcal, 7.3 g protein, 60.2 g carbohydrate, 29.5 g fat, 10.3 g saturated fat, 2.1 g added sugar, 10.9 g fibre and 787 mg sodium.
Let's Try Masala Puffs (Magic Masala) is a puffed rice and corn snack coated in a spicy seasoning. It scores CB4: middling on nutrition because the base is refined rice and corn flour, fairly clean on ingredients with only a few additives, and high on risk because of the saturated fat and salt. Best as an occasional small handful, not an everyday snack.
Ingredients, decoded
22 listed- Rice Flour
- Corn Flour
- Edible Vegetable Oil (Refined Cottonseed Oil)
- Spices & Condiments
- Salt
- Refined Sugar Powder
- Chilli
- Turmeric
- Cumin
- Ginger
- Fenugreek
- Cinnamon
- Coriander
- Clove
- Dried Mango Powder
- Garlic Powder
- Onion Powder
- Hydrolyzed Vegetable Protein (Soy)
- Yeast Extract
- Acidity Regulator (INS 330)
- Flavour Enhancer (INS 627, INS 631)
- Anti-Caking Agent (INS 551)
- Calcium Carbonate (INS 170 (i))
1 teaspoon of sugar in every 100 g · 3.9 g total sugar, 5 g a teaspoon
Score and nutrition facts for Let's Try Masala Puffs (Magic Masala):
| Energy | 535.7 kcal |
|---|---|
| Protein | 7.3 g |
| Carbohydrates | 60.2 g |
| Total sugars | 3.9 g |
| Added sugars | 2.1 g |
| Dietary fibre | 10.9 g |
| Total fat | 29.5 g |
| Saturated fat | 10.3 g |
| Trans fat | 0 g |
| Cholesterol | 0 mg |
| Sodium | 787 mg |
Think this score is wrong?
Why Let's Try Masala Puffs scores CB4
Nutrition is a C on modest protein and good fibre from a refined rice and corn base. Ingredients are a B with a few additives, and risk is a 4 on 10.35 g saturated fat and 787 mg sodium per 100 g.
Adequate nutrient density
- Protein
- 7.3 g
- Fibre
- 10.9 g
- Vitamins and minerals
- None declared
- Energy
- 536 kcal
01 Nutrition density: why C
Protein is 7.31 g per 100 g, and the largest share comes from rice flour. Fibre is 10.95 g per 100 g, which is high for a crunchy snack and is what holds the grade up.
No vitamins or minerals are declared, so nothing else adds to it. Energy is 535.71 kcal per 100 g, about 54 kcal in a 10 g serve.
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal. Protein also has to supply at least 12.5% of the calories to count, and 25% for full credit.
Good, few concerning additives
- Base
- Rice Flour
- Main fat
- Edible Vegetable Oil
- Sweeteners
- Spices & Condimen...
- Additives
- 3
- Flagged
- None
02 Ingredient integrity: why B
The base is rice flour and corn flour, followed by refined cottonseed oil. No hydrogenated fat is listed, so the declared 0 g trans fat is accepted. The spice blend is 12% and holds real spices as well as salt, sugar powder, hydrolysed soy protein and yeast extract.
Flavour enhancers 627 and 631, the anti-caking agent 551 and calcium carbonate each cost ingredient points. Citric acid (330) costs nothing. No promise on the pack is hollow, so there is no label-integrity penalty.
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
High risk
- Added sugar
- 2.1 g
- Sodium
- 787 mg
- Saturated fat
- 10.3 g
- Trans fat
- 0 g
03 Load risk: why 4
Sodium is the largest part of the risk number at 787 mg per 100 g, closely followed by saturated fat at 10.35 g per 100 g, about twice the 5 g high line. Energy adds a further share.
Added sugar is only 2.06 g per 100 g and trans fat is 0 g, so neither moves the grade. One 10 g serve has about 1.0 g saturated fat and 78.7 mg sodium, but the grade is set per 100 g.
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
Red flags
- −Red flag: High sodium (787mg per 100g)
- −Red flag: High saturated fat (10.3g)
Green flags
- +Green flag: High fibre (10.9g)
Does Let's Try Masala Puffs live up to its claims?
The high fibre and no palm oil claims hold. Baked and Protein Source need care, since the fat is 29.51 g per 100 g and the protein is 7.31 g per 100 g.
- On the packBe careful
“Baked”
Fat is 29.51 g per 100 g, high for a baked snack. The back says refined groundnut oil is used for frying, while the ingredient list names refined cottonseed oil.
- On the packHolds
“No Palm Oil”
No palm oil is listed. The added fat is refined cottonseed oil, and saturated fat is still 10.35 g per 100 g.
- On the packHolds
“High Fibre”
Fibre is 10.95 g per 100 g, about 1.1 g in the 10 g serve.
- On the packBe careful
“Protein Source”
Protein is 7.31 g per 100 g, about 0.7 g in a 10 g serve, mostly from rice flour. It is present but small.
- Retail listingBe careful
“Retailer page nutrition and ingredients”
The retailer page shows 12.2 g saturated fat and 770 mg sodium per 100 g, and rice bran oil as an option, while the pack shows 10.35 g saturated fat, 787 mg sodium and refined cottonseed oil.
What's in Let's Try Masala Puffs?
Rice flour, corn flour and refined cottonseed oil lead the list, with a 12% spice blend that includes salt and flavour enhancers. The saturated fat and the sodium are what to watch.
22 ingredients listed. None of them is an additive or watched ingredient in our research. 4 more entries look like additives we have not researched yet.
The ingredient list, read for you
Rice flour and corn flour lead, so the puffs are a refined cereal base, followed by refined cottonseed oil for crispness and richness. The spices and condiments make up 12% and carry the masala taste: chilli, turmeric, cumin, ginger, fenugreek, cinnamon, coriander, clove and dried mango powder, plus salt, sugar powder, garlic and onion powder.
Hydrolysed soy protein, yeast extract and flavour enhancers 627 and 631 add savoury depth. Citric acid (330) adjusts acidity, 551 stops the seasoning clumping, and calcium carbonate is added last. A natural colour and flavouring are also declared.
Not in our additive research yet: Acidity Regulator (INS 330); Flavour Enhancer (INS 627, INS 631); Anti-Caking Agent (INS 551); Calcium Carbonate (INS 170 (i)).
Ingredients to watch
- Saturated fatConcern
10.35 g per 100 g, about twice the 5 g high line, mostly from the cottonseed oil. A 10 g serve has about 1.0 g.
- SodiumConcern
787 mg per 100 g, from salt and the savoury seasoning. A 10 g serve has 78.7 mg, but a larger bowl adds up quickly.
- Flavour enhancers, anti-caking agent and calcium carbonateWorth watching
627, 631, 551 and 170 (i) are listed, and each costs ingredient points.
- FibreFine
10.95 g per 100 g from the rice and corn base and spices, about 1.1 g per 10 g serve.
What it doesn’t have
- No vitamins or minerals are declared, even though calcium carbonate is listed.
- Only the spice blend has a percentage, so the share of rice flour, corn flour and oil is not shown.
What to know about Let's Try Masala Puffs
High fibre, but 10 g saturated fat per 100 g
Let's Try Masala Puffs (Magic Masala) is a crunchy puffed snack built from rice flour and corn flour, with refined cottonseed oil and a spice coating. The only declared percentage is the spices and condiments, at 12%. Calcium carbonate is the last item on the list. It is bought as a lighter-feeling, bold-flavoured nibble for tea time or a party bowl.
Per 100 g you get 535.71 kcal, 7.31 g protein, 10.95 g fibre, 29.51 g fat and 10.35 g saturated fat. Sodium is 787 mg. The pack prints a 10 g serve, which is 53.6 kcal and 78.7 mg sodium, but puffs are rarely stopped at 10 g.
The name promises masala, and the list backs it up with chilli, turmeric, cumin, ginger and more, though the same blend also holds salt, sugar powder and flavour enhancers. The front says baked, while the back talks about frying oil. CleanPlate scores it CB4.
Who should eat Let's Try Masala Puffs?
An occasional snack for most adults, and rarely for children or anyone watching blood pressure, since 100 g has 787 mg sodium.
- Most adultsOccasionally
10.35 g saturated fat per 100 g is about twice the high line.
- ChildrenRarely
Salty, fatty and eaten by the handful, with flavour enhancers in the seasoning.
- High blood pressureRarely
787 mg sodium per 100 g, about 79 mg in a 10 g serve.
- Weight managementOccasionally
535.71 kcal per 100 g and easy to eat past the 10 g serve.
Let's Try Masala Puffs: common questions
Is Let's Try Masala Puffs (Magic Masala) healthy?
Let's Try Masala Puffs is high in salt, saturated fat and calories, so occasional and moderate intake is fine and won't affect your health in any major way, but it shouldn't be a frequent treat.
How many calories and how much protein are in Let's Try Masala Puffs (Magic Masala)?
Per 100 g, Let's Try Masala Puffs (Magic Masala) has 536 kcal, 7.3 g protein, 60.2 g carbohydrate, 29.5 g fat and 10.3 g saturated fat. One serve (10 g, the pack serve) has 54 kcal and 0.7 g protein.
What are the ingredients in Let's Try Masala Puffs (Magic Masala)?
22 ingredients, in label order: Rice Flour, Corn Flour, Edible Vegetable Oil (Refined Cottonseed Oil), Spices & Condiments (Salt, Refined Sugar Powder, Chilli, Turmeric, Cumin, Ginger, Fenugreek, Cinnamon, Coriander, Clove, Dried Mango Powder, Garlic Powder, Onion Powder, Hydrolyzed Vegetable Protein (Soy), Yeast Extract, Acidity Regulator (INS 330), Flavour Enhancer (INS 627, INS 631), Anti-Caking Agent (INS 551)), Calcium Carbonate (INS 170 (i)).
Does Let's Try Masala Puffs (Magic Masala) live up to its claims?
5 claims checked: 2 hold, 3 need care. "Baked" needs care: Fat is 29.51 g per 100 g, high for a baked snack. The back says refined groundnut oil is used for frying, while the ingredient list names refined cottonseed oil. "Protein Source" needs care: Protein is 7.31 g per 100 g, about 0.7 g in a 10 g serve, mostly from rice flour. It is present but small.
Who should limit Let's Try Masala Puffs (Magic Masala)?
Most adults: occasionally. 10.35 g saturated fat per 100 g is about twice the high line. Children: rarely. Salty, fatty and eaten by the handful, with flavour enhancers in the seasoning. High blood pressure: rarely. 787 mg sodium per 100 g, about 79 mg in a 10 g serve.
How much sugar, salt and saturated fat does Let's Try Masala Puffs (Magic Masala) have?
Per 100 g, Let's Try Masala Puffs (Magic Masala) has 2.1 g added sugar, 787 mg sodium (about 2 g salt) and 10.3 g saturated fat. The FSSAI and UK FSA "high" lines are 10 g added sugar, 600 mg sodium and 5 g saturated fat per 100 g. It is high in salt and saturated fat.
What does the CB4 score mean for Let's Try Masala Puffs (Magic Masala)?
The first letter (C) grades nutrition density on A to E, the second (B) grades ingredient integrity on A to E, and the number (4) grades load risk on 1 to 5. A and 1 are best. Nutrition: Protein is 7.31 g per 100 g, and the largest share comes from rice flour. Fibre is 10.95 g per 100 g, which is high for a crunchy snack and is what holds the grade up. Ingredients: The base is rice flour and corn flour, followed by refined cottonseed oil. No hydrogenated fat is listed, so the declared 0 g trans fat is accepted. The spice blend is 12% and holds real spices as well as salt, sugar powder, hydrolysed soy protein and yeast extract. Load risk: Sodium is the largest part of the risk number at 787 mg per 100 g, closely followed by saturated fat at 10.35 g per 100 g, about twice the 5 g high line. Energy adds a further share.
Last reviewed October 31, 2026. Scored with the CleanPlate method from the published label. Spotted a mistake? .
Reference values: FSSAI labelling regulations, Codex Alimentarius, ICMR-NIN and the UK front of pack guidance. Where our label data comes from.
Label read on 31 October 2026, from photos of the pack. If the pack has changed since, tell us.
Score history (1)
| Date | Score | Method | Why |
|---|---|---|---|
| 31 October 2026 | CB4 | v5.0 | First scored |
Every change to this score is logged. See corrections and the method changelog.
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