The Whole TruthEnergy & Protein Bars#3 of 18 in categoryRating 3.7/5

The Whole Truth Almond Choco Fudge Energy Bar

Red flags

  • Red flag: High sugar (23g per 100g)
  • Red flag: High saturated fat (6.8g)

Green flags

  • Green flag: High protein (13g per 100g)
  • Green flag: High fibre (11g)
  • Green flag: No added sugar

Ingredients, decoded

5 listed
  • Dates (40%)
  • Cashew Kernels (31%)
  • Cocoa Nibs (14%)
  • Almond Kernels (13%)
  • Cocoa Butter (2%)
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

CA3

Nutrition per 100 g
CNutritionAIngredients3Risk
VerdictGOOD
Energy502.5 kcal
Protein13 g
Carbohydrates51.8 g
Total sugars23 g
Added sugars0 g
Dietary fibre11 g
Total fat27 g
Saturated fat6.8 g
Trans fat0 g
Cholesterol0 mg
Sodium13.5 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

A date and nut bar with 11 g of fibre

The Whole Truth Almond Choco Fudge Energy Bar is dates (40%), cashew kernels (31%), cocoa nibs (14%), almond kernels (13%) and cocoa butter (2%). Nothing else is listed. The bar is 40 g.

CleanPlate scores it CA3. The C for nutrition is middling: 11 g fibre per 100 g; its 13 g of protein earns no credit because it is under 2.75 g per 100 kcal. The A for ingredients reflects whole or lightly processed ingredients (led by dates, cashew kernels and cocoa nibs), and almost no additives. The 3 for risk comes mainly from saturated fat (6.75 g per 100 g) and energy density.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • On the pack

    “The whole Truth is that this bar is 84% nuts & dates”

    Holds

    Dates 40%, cashews 31% and almonds 13% add up to 84%.

  • On the pack

    “5g protein”

    Holds

    The panel gives 5.2 g of protein per 40 g bar.

  • On the pack

    “No preservatives, no soy, no added flavour or colour”

    Holds

    Five whole ingredients are listed and none is an additive.

  • On the pack

    “Contains naturally occurring sugars (all from dates)”

    Holds

    Added sugar is 0 g; the sugar comes from the dates.

How CA3 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
C

Adequate nutrient density

Protein
13 g
Fibre
11 g
Vitamins and minerals
None declared
Energy
503 kcal

Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
A

Clean, minimally processed

Base
Dates
Main fat
Cocoa Butter
Sweeteners
None added
Additives
0
Flagged
None

Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.

03 Risk nutrients1 to 5
3

Moderate risk

Added sugar
0 g
Sodium
13.5 mg
Saturated fat
6.8 g
Trans fat
0 g

Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.

A closer look

Does the label add up?

Dates 40%, cashew kernels 31%, cocoa nibs 14%, almond kernels 13% and cocoa butter 2%.

Per 100 g: 502 kcal, 27 g fat of which 6.75 g saturated, 23 g sugar of which 0 g added, 11 g fibre, 13 g protein, 13.5 mg sodium. Read from the photographed back of pack (small print; nutrition confidence low). The panel is per 40 g bar and was converted x 2.5. The listing card says total sugar 11.3 g per bar (28.25 g per 100 g) and splits dates and cocoa differently; the pack says 9.2 g (23 g per 100 g). Both declare fibre 4.4 g per bar, which the listing text lacked. Dates are whole dried fruit, so their sugar is not counted as free sugar.

Ingredients to watch

  • Energy densityWorth watching

    502 kcal per 100 g, about 201 kcal for a 40 g bar.

  • Sugar from datesWorth watching

    23 g per 100 g, about 9.2 g a bar; natural, but still sugar.

  • FibreFine

    11 g per 100 g, 4.4 g a bar.

  • No additivesFine

    Five whole-food ingredients.

Common misconceptions

Myth: "Sugar from dates does not count"

The 23 g per 100 g still raises blood sugar, though the dates also bring fibre and minerals.

Myth: "An energy bar is a low-calorie snack"

This one is 502 kcal per 100 g; the point is energy, not lightness.

How often, and how

  • Healthy adultsA few times a week
  • ChildrenOccasionally
  • Diabetes or prediabetesOccasionally, watch the sugar

Smarter ways to eat it

Before exercise

Eat one about half an hour before a workout or a long walk.

With fruit

Pair half a bar with an apple for fibre and a longer-lasting snack.

Common questions

Is The Whole Truth Almond Choco Fudge Energy Bar healthy?

The Whole Truth Almond Choco Fudge Energy Bar scores CA3 (Good) on CleanPlate, which makes it a reasonable choice with a trade-off or two worth knowing about. The main concerns are: High sugar (23g per 100g); High saturated fat (6.8g). On the plus side: High protein (13g per 100g); High fibre (11g); No added sugar.

What does the CA3 score mean?

The first letter (C) grades nutritional value: adequate nutrient density. The second letter (A) grades ingredient and label integrity: clean, minimally processed. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.

Last reviewed October 10, 2026. Scored with the CleanPlate method from the published label.

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