Sunfeast Yippee (ITC)Instant Noodles#48 of 85 in categoryRating 2.7/5

Yippee Magic Masala Instant Noodles with Added Veggies

Red flags

Red flag: High sodium (1247.1mg per 100g)
Red flag: High saturated fat (10.7g)
Red flag: Refined flour (maida) base
Red flag: Palm oil listed

Green flags

Green flag: Source of protein (9g)

Ingredients, decoded

23 listed

Refined Wheat Flour (Maida) (78.4%)
Refined Palm Oil
Iodized Salt
Wheat Gluten (0.4%)
Thickeners (INS 508, INS 412)
Stabilizers (INS 170(i), INS 339(ii), INS 450(iii), INS 452(i))
Acidity Regulators (INS 501(i), INS 500(i), INS 330)
Masala Mix: Dehydrated Vegetables (Beans 9.5%, Carrot 7.1%, Onion 4.6%, Cabbage 3.8%)
Instant Noodle Powder (Refined Wheat Flour (Maida) 15.5%, Refined Palm Oil, Iodized Salt, Wheat Gluten 0.08%)
Spices and Condiments (17.6%) (Garlic, Coriander, Cumin, Ginger, Chilli, Aniseed, Fenugreek, Black Pepper, Cardamom, Nutmeg, Caraway, Cinnamon, Clove, Turmeric)
Sugar
Iodized Salt
Hydrolyzed Vegetable Protein
Natural Flavours and Natural Flavouring Substances
Nature Identical Flavouring Substances
Maltodextrin
Yeast Extract
Acidity Regulator (INS 330)
Flavour Enhancers (INS 627, INS 631)
Anticaking Agent (INS 551)
Mineral
Vitamins
Starch

ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

[F] CC4

Nutrition per 100 g

CNutritionCIngredients4Risk

VerdictFAIR

Energy459 kcal

Protein9 g

Carbohydrates62.6 g

Total sugars3 g

Added sugars1.6 g

Total fat20.1 g

Saturated fat10.7 g

Trans fat0.1 g

Sodium1247.1 mg

Calcium128.5 mg

Iron2.6 mg

Vitamin C6 mg

Folic acid17.7 µg

Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Real vegetables, borrowed nutrients, a lot of salt

Yippee Magic Masala is ITC's answer to Maggi: a fried maida noodle cake with a masala mix that carries dehydrated beans, carrot, onion and cabbage. The pack leans on vegetables and on being a source of five nutrients.

CleanPlate scores it [F]CC4. The C for nutrition only holds because calcium, iron, vitamin C and folic acid are added; without them it would be a D, hence the [F]. The C for ingredients reflects maida, palm oil and three phosphate stabilisers. The 4 for risk comes from very high sodium and a large share of saturated fat.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

Product name
“with Added Veggies”
Partly true
Beans, carrot, onion and cabbage make up 25% of the masala mix, but the pack does not say how much of the whole pack the masala is. Most of what you eat is maida and palm oil.
On the pack
“Source of 5 essential nutrients”
Be careful
True on the numbers, but calcium, iron, vitamin C and folic acid come from added minerals, vitamins and calcium carbonate, not from the noodles themselves.
On the pack
“No artificial flavours or colours”
Holds
No colour is listed; flavourings are natural and nature-identical, alongside enhancers 627 and 631.

How CC4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →

01 Nutritional valueA to E

Adequate nutrient density

Protein: 9 g
Fibre: Not declared
Vitamins and minerals: 4 declared
Energy: 459 kcal

Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E

Mixed processing and additives

Base: Refined Wheat Flour
Main fat: Refined Palm Oil
Sweeteners: Sugar, Maltodextrin
Additives: 10
Flagged: 3 ingredients

Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.

03 Risk nutrients1 to 5

High risk

Added sugar: 1.6 g
Sodium: 1247.1 mg
Saturated fat: 10.7 g
Trans fat: 0.1 g

Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.

[F] Added vitamins or minerals meaningfully lift this product's nutrition grade. Without them it would score lower.

A closer look

Does the label add up?

The noodle cake is refined wheat flour (maida, 78.4%), refined palm oil, iodised salt and wheat gluten, held together with thickeners, three phosphate stabilisers and acidity regulators. The masala mix adds dehydrated vegetables, spices (17.6% of the mix), sugar, hydrolysed vegetable protein, maltodextrin and flavour enhancers.

Per 100 g: 459 kcal, 20.1 g fat of which 10.7 g saturated, 1247 mg sodium, 1.6 g added sugar and 9 g protein. Calcium (128.5 mg), iron (2.6 mg), vitamin C (6 mg) and folic acid (17.7 mcg) are declared and are added rather than natural.

Ingredients to watch

SodiumConcern
1247 mg per 100 g. Most of it arrives in one bowl, which matters most for anyone watching blood pressure.
Palm oil (fried noodle cake)Concern
20.1 g fat per 100 g, and more than half of it (10.7 g) is saturated.
Phosphate stabilisers (INS 339, 450, 452)Worth watching
Three phosphate salts help texture. Each is permitted, but together they add to a long additive list.
Added nutrientsFine
Calcium, iron, vitamin C and folic acid are genuinely present. They are useful, just not a reason to eat more of it.

Common misconceptions

Myth: "Added vegetables make it a vegetable dish"

The vegetables sit in a small masala sachet. They add colour and texture, not a serving of vegetables.

Myth: "Fortified means nutritious"

Fortification lifts a few numbers. It does not change the refined flour, the palm oil or the salt that make up most of the pack.

How often, and how

Healthy adultsOccasionally, with half the masala and extra vegetables
ChildrenA treat, not a regular tiffin
High blood pressureLimit; use a quarter of the masala or skip

Smarter ways to eat it

Use half the masala

Add your own onion, tomato, chilli and lemon. You keep the flavour and cut the sodium sharply.

Bulk it up

Stir in an egg, paneer or sprouts and a handful of real vegetables to turn a snack into a fuller meal.

Common questions

Is Yippee Magic Masala Instant Noodles with Added Veggies healthy?

Yippee Magic Masala Instant Noodles with Added Veggies scores CC4 (Fair) on CleanPlate, which makes it an occasional-use product, where the concerns start to outweigh the positives. The main concerns are: High sodium (1247.1mg per 100g); High saturated fat (10.7g); Refined flour (maida) base; Palm oil listed. On the plus side: Source of protein (9g).

What does the CC4 score mean?

The first letter (C) grades nutritional value: adequate nutrient density. The second letter (C) grades ingredient and label integrity: mixed processing and additives. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk. The [F] means added vitamins or minerals meaningfully lift the nutrition grade.

Which ingredients in Yippee Magic Masala Instant Noodles with Added Veggies should I watch?

Refined Wheat Flour (Maida) (78.4%) (Maida), Refined Palm Oil (Palm oil), Instant Noodle Powder (Refined Wheat Flour (Maida) 15.5%, Refined Palm Oil, Iodized Salt, Wheat Gluten 0.08%) (Palm oil), Maltodextrin (Maltodextrin).

Last reviewed September 28, 2026. Scored with the CleanPlate method from the published label.

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