To Be Honest Purple Sweet Potato Chips with Pani Puri Masala
Published · Last updated
A realistic serve of To Be Honest Purple Sweet Potato Chips (20 g serve, about a handful) has 87 kcal, 0.7 g protein, 14.9 g carbohydrate, 3.2 g fat, 0 g added sugar and 42 mg sodium. Per 100 g it has 433 kcal, 3.5 g protein, 74.3 g carbohydrate, 16.1 g fat, 6.7 g saturated fat, 0 g added sugar, 11.4 g fibre and 211 mg sodium.
To Be Honest Purple Sweet Potato Chips with Pani Puri Masala are vacuum-cooked vegetable crisps with a spice blend. It scores BA3: nutrition holds up on fibre and vitamin C, ingredients are short and clean, and risk is middling on saturated fat and calories. Fine a few times a week in a small bowl.
Ingredients, decoded
17 listed- Purple Sweet Potato
- Refined Rice Bran Oil
- #Spice and Condiments
- Coriander
- Dried Mango Powder
- Cumin
- Green Chilli
- Ginger
- Ajawain
- Garam Masala
- Black Pepper
- Salt
- Dextrose
- Acidity Regulator
- INS 330
- INS 334
- Tamarind Powder
- Dehydrated Mint Powder
- Anticaking Agent (INS 551)
1 teaspoon of sugar in every 100 g · 6 g total sugar, 5 g a teaspoon
Score and nutrition facts for To Be Honest Purple Sweet Potato Chips with Pani Puri Masala:
| Energy | 433 kcal |
|---|---|
| Protein | 3.5 g |
| Carbohydrates | 74.3 g |
| Total sugars | 6 g |
| Added sugars | 0 g |
| Dietary fibre | 11.4 g |
| Total fat | 16.1 g |
| Saturated fat | 6.7 g |
| Trans fat | 0 g |
| Cholesterol | 0 mg |
| Sodium | 211 mg |
| Calcium | 70 mg |
| Potassium | 236 mg |
| Vitamin C | 36 mg |
Think this score is wrong?
Why To Be Honest Purple Sweet Potato Chips scores BA3
Nutrition is a B on 11.44 g fibre per 100 g and a vitamin C, potassium and calcium bonus. Ingredients are an A with one small penalty, and risk is a 3 on saturated fat of 6.67 g and 433 kcal per 100 g.
Good nutrient density
- Protein
- 3.5 g
- Fibre
- 11.4 g
- Vitamins and minerals
- Calcium, Potassium, Vitamin C
- Energy
- 433 kcal
01 Nutrition density: why B
Fibre is the strength at 11.44 g per 100 g, about 2.3 g in a 20 g serve. Protein is only 3.48 g per 100 g, most of it from the sweet potato itself, so it earns no extra credit.
The pack declares calcium (70 mg), potassium (236 mg) and vitamin C (36 mg) per 100 g, which adds a micronutrient bonus. None of it is from fortification.
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal. Protein also has to supply at least 12.5% of the calories to count, and 25% for full credit.
Clean, minimally processed
- Base
- Purple Sweet Potato
- Main fat
- Refined Rice Bran Oil
- Sweeteners
- Dextrose
- Additives
- 3
- Flagged
- None
02 Ingredient integrity: why A
The list is short and mostly whole: purple sweet potato, rice bran oil and named spices come first. Dextrose, tamarind powder and mint are small additions, and no colour, flavour or palm oil is listed.
Silicon dioxide (551), an anti-caking agent, costs ingredient points. Citric and tartaric acid (330, 334) are listed and cost nothing. No percentages are declared, and no label promise is hollow, so there is no label-integrity penalty.
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Moderate risk
- Added sugar
- 0 g
- Sodium
- 211 mg
- Saturated fat
- 6.7 g
- Trans fat
- 0 g
03 Load risk: why 3
Saturated fat is the biggest driver: 6.67 g per 100 g, above the 5 g high line, from the frying oil. Energy at 433 kcal per 100 g comes next, then sodium at 211 mg.
Free sugar is counted at 6.03 g per 100 g because dextrose is listed, even though added sugar is declared as 0 g. It adds only a little to the risk number. Trans fat is 0 g.
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
Red flags
- −Red flag: High saturated fat (6.7g)
Green flags
- +Green flag: High fibre (11.4g)
- +Green flag: No added sugar
Does To Be Honest Purple Sweet Potato Chips live up to its claims?
No palm oil and no artificial colour or flavour both hold. The 40% less fat and 100% real veggie snack lines are true-but-framed, since oil is the second ingredient and the comparison has no stated reference.
- On the packBe careful
“40% Less Oil”
The front says less oil and the back says less fat than regular potato chips, with no reference product named. The chips still have 16.11 g fat per 100 g.
- On the packHolds
“No Palm Oil”
The only oil listed is refined rice bran oil. Saturated fat is still 6.67 g per 100 g.
- On the packBe careful
“100% Real veggie snack”
Purple sweet potato leads the list and the spices are real. Rice bran oil is second, and salt and dextrose are also in the list.
- On the packHolds
“No artificial colour & flavours”
No colour or flavouring is listed. The taste comes from named spices, tamarind and mint.
- Retail listingBe careful
“Shelf Life: 12 months”
The retailer page shows a 12 month shelf life, and the pack says to consume within 2 to 3 days once opened.
What's in To Be Honest Purple Sweet Potato Chips?
Purple sweet potato leads, then rice bran oil and a spice blend. The only ingredient that costs points is the anti-caking silicon dioxide.
17 ingredients listed. None of them is an additive or watched ingredient in our research. 3 more entries look like additives we have not researched yet.
The ingredient list, read for you
Purple sweet potato comes first, then refined rice bran oil, so the chips are a vegetable slice cooked in oil. The seasoning is a spice blend of coriander, dried mango powder, cumin, green chilli, ginger, ajwain, garam masala and black pepper, with tamarind powder and mint adding the tang. Salt and dextrose finish the flavour.
Citric and tartaric acid (330, 334) are acidity regulators that give the sourness, and silicon dioxide (551) keeps the seasoning free-flowing. No percentages are declared for any ingredient.
The label numbers, read for you
Fat decides the score: 16.11 g per 100 g, with 6.67 g saturated, which is about 3.2 g fat and 1.3 g saturated fat in a 20 g serve. Energy is 433 kcal per 100 g, 87 kcal per serve. Fibre is high at 11.44 g per 100 g, and protein is small at 3.48 g.
Sodium is 211 mg per 100 g, about 42 mg in a serve. Total sugar is 6.03 g per 100 g and added sugar is declared as 0 g. Calcium, potassium and vitamin C are declared, and trans fat is 0 g.
Not in our additive research yet: INS 330; INS 334; Anticaking Agent (INS 551).
Ingredients to watch
- Anticaking Agent (INS 551, silicon dioxide)Worth watching
Keeps the powdered seasoning from clumping on the chips. It costs ingredient points.
What it doesn’t have
- No percentages are declared for the sweet potato, the oil or the spice blend.
What to know about To Be Honest Purple Sweet Potato Chips
Fibre-rich veggie crisps that are still 16 g fat
A 75 g pack of vacuum-cooked purple sweet potato chips, fried in refined rice bran oil and dusted with a pani puri style seasoning of coriander, dried mango powder, cumin, green chilli, ginger, ajwain, garam masala and black pepper, plus salt, dextrose, tamarind and mint. It is aimed at people who want a crisp with a vegetable base and a familiar chaat flavour. The pack declares no percentages.
What you get is a lot of fibre and some vitamins for a chip: 11.44 g fibre, 70 mg calcium, 236 mg potassium and 36 mg vitamin C per 100 g, with only 3.48 g protein. What it costs is energy and fat: 433 kcal and 16.11 g fat per 100 g, with 6.67 g saturated. Sodium is 211 mg per 100 g, which is modest for a seasoned chip.
The pack promises real vegetables, no palm oil, no artificial colour or flavour and 40% less fat than regular potato chips. The list backs the first three, and the fat comparison cannot be checked against a stated reference. The only additives are two acids and an anti-caking agent. CleanPlate scores it BA3.
Who should eat To Be Honest Purple Sweet Potato Chips?
A few times a week for most adults in a 20 g handful. Children, and anyone managing weight, are better with it occasionally, given 87 kcal in a small serve.
- Most adultsA few times a week
87 kcal and 1.3 g saturated fat in a 20 g serve.
- ChildrenOccasionally
A fried snack with 6.67 g saturated fat per 100 g.
- High blood pressureA few times a week
Sodium is 211 mg per 100 g, about 42 mg per serve.
- Weight managementOccasionally
433 kcal per 100 g, and a 75 g pack is about 325 kcal.
To Be Honest Purple Sweet Potato Chips: common questions
Is To Be Honest Purple Sweet Potato Chips with Pani Puri Masala healthy?
To Be Honest Purple Sweet Potato Chips is high in saturated fat and calories, so a few servings a week is fine.
How many calories and how much protein are in To Be Honest Purple Sweet Potato Chips with Pani Puri Masala?
Per 100 g, To Be Honest Purple Sweet Potato Chips with Pani Puri Masala has 433 kcal, 3.5 g protein, 74.3 g carbohydrate, 16.1 g fat and 6.7 g saturated fat. One serve (20 g serve, about a handful) has 87 kcal and 0.7 g protein.
What are the ingredients in To Be Honest Purple Sweet Potato Chips with Pani Puri Masala?
17 ingredients, in label order: Purple Sweet Potato, Refined Rice Bran Oil, #Spice and Condiments (Coriander, Dried Mango Powder, Cumin, Green Chilli, Ginger, Ajawain, Garam Masala, Black Pepper), Salt, Dextrose, Acidity Regulator (INS 330, INS 334), Tamarind Powder, Dehydrated Mint Powder, Anticaking Agent (INS 551).
Does To Be Honest Purple Sweet Potato Chips with Pani Puri Masala live up to its claims?
5 claims checked: 2 hold, 3 need care. "40% Less Oil" needs care: The front says less oil and the back says less fat than regular potato chips, with no reference product named. The chips still have 16.11 g fat per 100 g. "100% Real veggie snack" needs care: Purple sweet potato leads the list and the spices are real. Rice bran oil is second, and salt and dextrose are also in the list.
Who should limit To Be Honest Purple Sweet Potato Chips with Pani Puri Masala?
Most adults: a few times a week. 87 kcal and 1.3 g saturated fat in a 20 g serve. Children: occasionally. A fried snack with 6.67 g saturated fat per 100 g. High blood pressure: a few times a week. Sodium is 211 mg per 100 g, about 42 mg per serve.
How much sugar, salt and saturated fat does To Be Honest Purple Sweet Potato Chips with Pani Puri Masala have?
Per 100 g, To Be Honest Purple Sweet Potato Chips with Pani Puri Masala has 0 g added sugar, 211 mg sodium (about 0.5 g salt) and 6.7 g saturated fat. The FSSAI and UK FSA "high" lines are 10 g added sugar, 600 mg sodium and 5 g saturated fat per 100 g. It is high in saturated fat.
What does the BA3 score mean for To Be Honest Purple Sweet Potato Chips with Pani Puri Masala?
The first letter (B) grades nutrition density on A to E, the second (A) grades ingredient integrity on A to E, and the number (3) grades load risk on 1 to 5. A and 1 are best. Nutrition: Fibre is the strength at 11.44 g per 100 g, about 2.3 g in a 20 g serve. Protein is only 3.48 g per 100 g, most of it from the sweet potato itself, so it earns no extra credit. Ingredients: The list is short and mostly whole: purple sweet potato, rice bran oil and named spices come first. Dextrose, tamarind powder and mint are small additions, and no colour, flavour or palm oil is listed. Load risk: Saturated fat is the biggest driver: 6.67 g per 100 g, above the 5 g high line, from the frying oil. Energy at 433 kcal per 100 g comes next, then sodium at 211 mg.
Last reviewed November 4, 2026. Scored with the CleanPlate method from the published label. Spotted a mistake? .
Reference values: FSSAI labelling regulations, Codex Alimentarius, ICMR-NIN and the UK front of pack guidance. Where our label data comes from.
Label read on 4 November 2026, from photos of the pack. If the pack has changed since, tell us.
Score history (1)
| Date | Score | Method | Why |
|---|---|---|---|
| 4 November 2026 | BA3 | v5.0 | First scored |
Every change to this score is logged. See corrections and the method changelog.
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