Too Yumm Protein Chips Masala Magic
Published · Last updated
A realistic serve of Too Yumm Protein Chips Masala Magic (60 g serve, as printed on the pack) has 288 kcal, 10.4 g protein, 31.2 g carbohydrate, 13.4 g fat, 3.1 g added sugar and 852 mg sodium. Per 100 g it has 480 kcal, 17.3 g protein, 52 g carbohydrate, 22.4 g fat, 5 g saturated fat, 5.1 g added sugar, 6.7 g fibre and 1420 mg sodium.
Too Yumm Protein Chips Masala Magic is a multigrain snack chip with peanut protein added, sold as a protein-and-fibre alternative to ordinary chips. It scores CC5: middling on nutrition, middling on ingredients because of a long list of additives, and at the top risk grade because of the sodium. Fine as an occasional snack, not a daily protein source.
Ingredients, decoded
6 listed- Multigrain Blend [(60%) (Corn Flour, Whole Wheat Flour (Atta), Rice Flour, Bengal Gram Flour, Oats Flour)]
- Edible Vegetable Oil (Rice Bran Oil)
- Peanut Protein Isolates (15%)
- Seasoning [Sugar, Spices and Condiments (Contains Onion), Iodised Salt, Black Salt, Acidity Regulators (INS 330, INS 334), Natural and Nature Identical Flavouring Substances, Anticaking Agent (INS 551), INS 341(iii), Fructose Powder, Flavour Enhancers (INS 635), Stabilizer (INS 414)]
- Anticaking Agent (INS 170)
- Colour (INS 150d)
1 teaspoon of sugar in every 100 g · 5.9 g total sugar, 5 g a teaspoon
Score and nutrition facts for Too Yumm Protein Chips Masala Magic:
| Energy | 480 kcal |
|---|---|
| Protein | 17.3 g |
| Carbohydrates | 52 g |
| Total sugars | 5.9 g |
| Added sugars | 5.1 g |
| Dietary fibre | 6.7 g |
| Total fat | 22.4 g |
| Saturated fat | 5 g |
| Trans fat | 0.2 g |
| Sodium | 1420 mg |
Think this score is wrong?
Why Too Yumm Protein Chips Masala Magic scores CC5
Nutrition is a C on 17.3 g protein and 6.7 g fibre per 100 g. Ingredients are a C because of a long additive list, and risk is a 5, driven mainly by 1,420 mg sodium per 100 g.
Adequate nutrient density
- Protein
- 17.3 g
- Fibre
- 6.7 g
- Vitamins and minerals
- None declared
- Energy
- 480 kcal
01 Nutrition density: why C
Protein is 17.3 g per 100 g and fibre is 6.7 g, which is 10.4 g and 4.0 g in a 60 g serve. The multigrain blend, with gram flour in it, is the largest protein source, and peanut protein isolate adds more.
No vitamins or minerals are declared, so the grade rests on protein and fibre against 480 kcal per 100 g.
Scored on protein, fibre and twelve vitamins and minerals, against the Codex and FSSAI "source" and "high" levels, per 100 g and per 100 kcal. Protein also has to supply at least 12.5% of the calories to count, and 25% for full credit.
Mixed processing and additives
- Base
- Multigrain Blend [, Rice Flou...
- Main fat
- Edible Vegetable Oil
- Sweeteners
- Seasoning [Sugar,...
- Additives
- 6
- Flagged
- Caramel Colour (Class IV)
02 Ingredient integrity: why C
The base is a 60% multigrain blend with rice bran oil and 15% peanut protein isolate, which is a sound start. The share of the oil and of the seasoning is not declared.
The seasoning and colour are where points go. Nature-identical flavouring, caramel colour (150d), calcium carbonate (170), calcium phosphates (341), gum arabic (414), silicon dioxide (551) and a flavour enhancer (635) all cost ingredient points. No label promise is hollow, so there is no [L].
Scored on how processed the ingredients are, which additives are used and why, and whether the label keeps its promises.
Very high risk
- Added sugar
- 5.1 g
- Sodium
- 1420 mg
- Saturated fat
- 5 g
- Trans fat
- 0.2 g
03 Load risk: why 5
Sodium is the biggest driver: 1,420 mg per 100 g, or 852 mg in a 60 g serve. Energy at 480 kcal per 100 g and saturated fat at 5.0 g, right at the high line, add to it.
Added sugar is 5.1 g per 100 g and declared trans fat is 0.2 g, so both play a small part. No hydrogenated fat is listed.
Scored on free sugar, sodium, saturated fat and trans fat, each weighed by how strong the evidence of harm is.
Red flags
- −Red flag: High sodium (1420mg per 100g)
- −Red flag: Contains Caramel Colour (Class IV)
Green flags
- +Green flag: Source of protein (17.3g)
- +Green flag: High fibre (6.7g)
Does Too Yumm Protein Chips Masala Magic live up to its claims?
The fibre, saturated fat and no-palm-oil claims hold. The protein figure of 10 g is true for a 60 g serve, and Not Fried sits beside 22.4 g fat per 100 g.
- On the packBe careful
“10G PROTEIN IN EVERY PACK”
The panel gives 17.3 g protein per 100 g, which is 10.4 g in the printed 60 g serve. A 50 g pack holds about 8.7 g.
- On the packHolds
“60% LESS SATURATED FAT”
Saturated fat is 5.0 g per 100 g against the 15.7 g the pack quotes for fried extruded snacks, about 68% lower. The comparison is with fried snacks, and 5.0 g is still at the high line.
- On the packHolds
“4g FIBER”
Fibre is 6.7 g per 100 g, so 4.0 g in a 60 g serve.
- On the packBe careful
“Not Fried”
Rice bran oil is the second ingredient, and the chip carries 22.4 g fat per 100 g, 13.4 g in a 60 g serve. Not fried does not mean low in fat.
- On the packHolds
“No Palm Oil”
The only oil listed is rice bran oil, and no palm oil appears anywhere in the list.
What's in Too Yumm Protein Chips Masala Magic?
Multigrain blend, rice bran oil and peanut protein isolate lead the list, followed by a seasoning with several additives. The colour, anticaking agents and flavourings are what to watch.
6 ingredients listed. Additives and watched ingredients we rate: 1 low concern. 2 more entries look like additives we have not researched yet.
The ingredient list, read for you
A 60% multigrain blend of corn, whole wheat, rice, Bengal gram and oats flour leads the list, followed by rice bran oil and 15% peanut protein isolate. Corn flour is named first inside the blend, so it is the main grain.
The seasoning holds sugar, spices with onion, iodised salt and black salt, then acidity regulators (330, 334), flavourings, anticaking agents (551, 341), fructose powder, a flavour enhancer (635) and gum arabic (414). Calcium carbonate (170) and caramel colour (150d) finish the list.
The label numbers, read for you
Sodium is the number that decides the score: 1,420 mg per 100 g, or 852 mg in a 60 g serve. A 50 g pack, the net weight on the pack, has about 710 mg.
Protein is 17.3 g and fibre 6.7 g per 100 g, so 10.4 g and 4.0 g per serve. Energy is 480 kcal per 100 g, 288 kcal per serve, with 22.4 g fat, 5.0 g of it saturated. Added sugar is 5.1 g per 100 g, about 3.1 g per serve. No vitamins or minerals are declared.
What the additives do
Caramel Colour (Class IV) (low concern): dark brown colour. Sulphite ammonia caramel, the brown colour in colas and sauces. It can contain 4-MEI, a by-product IARC lists as possibly carcinogenic. More on Caramel Colour (Class IV).
Not in our additive research yet: Seasoning [Sugar, Spices and Condiments (Contains Onion), Iodised Salt, Black Salt, Acidity Regulators (INS 330, INS 334), Natural and Nature Identical Flavouring Substances, Anticaking Agent (INS 551), INS 341(iii), Fructose Powder, Flavour Enhancers (INS 635), Stabilizer (INS 414)]; Anticaking Agent (INS 170).
Ingredients to watch
- Nature-identical flavouring and flavour enhancer (INS 635)Worth watching
They boost the savoury masala taste so the seasoning tastes stronger on the chip. They cost ingredient points.
- Calcium carbonate (INS 170) and silicon dioxide (INS 551)Worth watching
Anticaking agents that keep the seasoning powder loose and easy to coat on the chips. They cost ingredient points.
- Calcium phosphates (INS 341(iii))Worth watching
A mineral additive in the seasoning that helps keep the powder free-flowing. It costs ingredient points.
- Gum arabic (INS 414)Worth watching
A stabiliser that helps the seasoning blend hold together and cling to the chip. It costs ingredient points.
- Caramel colour, class IV (INS 150d)Fine
Gives the chip its deeper brown, spiced colour. It costs ingredient points.
What it doesn’t have
- No vitamins or minerals are declared on the panel.
- No share is given for the rice bran oil or the seasoning.
What to know about Too Yumm Protein Chips Masala Magic
Protein and fibre, but 1,420 mg sodium per 100 g
A masala-flavoured snack chip built on a 60% multigrain blend (corn, whole wheat, rice, Bengal gram and oats flour), rice bran oil and 15% peanut protein isolate. A seasoning of sugar, spices, salt, flavourings and several additives goes on top. It is sold as an on-the-go protein snack for people who want more than a plain chip.
The pack prints a 60 g serve. In that serve you get 288 kcal, 10.4 g protein, 4.0 g fibre, 3.0 g saturated fat and 852 mg sodium. Per 100 g the chip has 480 kcal, 22.4 g fat and 1,420 mg sodium, so the protein and fibre come with a lot of salt and energy.
The pack gets several things right: the protein and fibre are real, the oil is rice bran oil with no palm oil, and saturated fat is well below that of fried chips. What it leaves out is the sodium, and the list carries a long run of additives in the seasoning and colour. CleanPlate scores it CC5.
Who should eat Too Yumm Protein Chips Masala Magic?
An occasional snack at most for adults, and one to avoid for anyone watching blood pressure, since a 60 g serve has 852 mg sodium.
- Most adultsRarely
852 mg sodium and 288 kcal in one 60 g serve.
- ChildrenRarely
852 mg sodium per serve, plus a caramel colour and flavourings.
- High blood pressureAvoid
1,420 mg sodium per 100 g, well over a third of a day's limit per serve.
- Weight managementRarely
288 kcal per serve, with 22.4 g fat per 100 g.
Too Yumm Protein Chips Masala Magic: common questions
Is Too Yumm Protein Chips Masala Magic healthy?
Too Yumm Protein Chips Masala Magic is high in salt and calories, so it is best kept as a rare treat.
How many calories and how much protein are in Too Yumm Protein Chips Masala Magic?
Per 100 g, Too Yumm Protein Chips Masala Magic has 480 kcal, 17.3 g protein, 52 g carbohydrate, 22.4 g fat and 5 g saturated fat. One serve (60 g serve, as printed on the pack) has 288 kcal and 10.4 g protein.
What are the ingredients in Too Yumm Protein Chips Masala Magic?
6 ingredients, in label order: Multigrain Blend [(60%) (Corn Flour, Whole Wheat Flour (Atta), Rice Flour, Bengal Gram Flour, Oats Flour)], Edible Vegetable Oil (Rice Bran Oil), Peanut Protein Isolates (15%), Seasoning [Sugar, Spices and Condiments (Contains Onion), Iodised Salt, Black Salt, Acidity Regulators (INS 330, INS 334), Natural and Nature Identical Flavouring Substances, Anticaking Agent (INS 551), INS 341(iii), Fructose Powder, Flavour.... Flagged: Caramel Colour (Class IV) (low concern).
Does Too Yumm Protein Chips Masala Magic live up to its claims?
5 claims checked: 3 hold, 2 need care. "10G PROTEIN IN EVERY PACK" needs care: The panel gives 17.3 g protein per 100 g, which is 10.4 g in the printed 60 g serve. A 50 g pack holds about 8.7 g. "Not Fried" needs care: Rice bran oil is the second ingredient, and the chip carries 22.4 g fat per 100 g, 13.4 g in a 60 g serve. Not fried does not mean low in fat.
Who should limit Too Yumm Protein Chips Masala Magic?
Most adults: rarely. 852 mg sodium and 288 kcal in one 60 g serve. Children: rarely. 852 mg sodium per serve, plus a caramel colour and flavourings. High blood pressure: avoid. 1,420 mg sodium per 100 g, well over a third of a day's limit per serve.
How much sugar, salt and saturated fat does Too Yumm Protein Chips Masala Magic have?
Per 100 g, Too Yumm Protein Chips Masala Magic has 5.1 g added sugar, 1420 mg sodium (about 3.5 g salt) and 5 g saturated fat. The FSSAI and UK FSA "high" lines are 10 g added sugar, 600 mg sodium and 5 g saturated fat per 100 g. It is high in salt.
What does the CC5 score mean for Too Yumm Protein Chips Masala Magic?
The first letter (C) grades nutrition density on A to E, the second (C) grades ingredient integrity on A to E, and the number (5) grades load risk on 1 to 5. A and 1 are best. Nutrition: Protein is 17.3 g per 100 g and fibre is 6.7 g, which is 10.4 g and 4.0 g in a 60 g serve. The multigrain blend, with gram flour in it, is the largest protein source, and peanut protein isolate adds more. Ingredients: The base is a 60% multigrain blend with rice bran oil and 15% peanut protein isolate, which is a sound start. The share of the oil and of the seasoning is not declared. Load risk: Sodium is the biggest driver: 1,420 mg per 100 g, or 852 mg in a 60 g serve. Energy at 480 kcal per 100 g and saturated fat at 5.0 g, right at the high line, add to it.
Last reviewed November 3, 2026. Scored with the CleanPlate method from the published label. Spotted a mistake? .
Reference values: FSSAI labelling regulations, Codex Alimentarius, ICMR-NIN and the UK front of pack guidance. Where our label data comes from.
Label read on 3 November 2026, from photos of the pack. If the pack has changed since, tell us.
Score history (1)
| Date | Score | Method | Why |
|---|---|---|---|
| 3 November 2026 | CC5 | v5.0 | First scored |
Every change to this score is logged. See corrections and the method changelog.
Better Chips
All Chips →- Crispy Beetroot with Himalayan Rock Salt
- +Green flag: High fibre (17.7g)
- +Green flag: No added sugar
- SuperYou Multigrain Super Masala Chips
- −Red flag: High sodium (700mg per 100g)
- +Green flag: Source of protein (25g)
- The Baker's Dozen Multigrain Protein Chips Masala Mania
- −Red flag: High sodium (611.1mg per 100g)
- +Green flag: Source of protein (22.2g)
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- +Green flag: Source of protein (22.2g)
- +Green flag: High fibre (8.9g)
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- +Green flag: Source of fibre
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- −Red flag: Contains Maltodextrin
- Too Yumm High Protein Super Oats Masala
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